10 Minutes (Inna song)

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"10 Minutes"
Shot of Inna playing cards.
One of the various cover artworks used to commercialize "10 Minutes" worldwide.
Single by Inna feat. Play & Win
from the album Hot
Released25 January 2010
Genre
Length3:19
Label
Songwriter(s)
Producer(s)
  • Barac
  • Bolfea
  • Botezan
Inna singles chronology
"Amazing"
(2009)
"10 Minutes"
(2010)
"Sun Is Up"
(2010)

"10 Minutes" is a song recorded by Romanian singer Inna for her debut studio album, Hot (2009), featuring Romanian trio Play & Win. It was released as the fifth and final single from the record on 25 January 2010. Written and produced by Play & Win members Sebastian Barac, Radu Bolfea and Marcel Botezan, "10 Minutes" is a synth-pop and electropop track stylized to fit the style of music consumed in the United States. Its style was also regarded as a departure from her past work by both Inna and one critic.

Reviewers praised "10 Minutes" and deemed it one of Inna's highlights in her career. The song was aided by an accompanying music video uploaded on 26 June 2010 onto the singer's YouTube channel. Shot by British director Paul Boyd in London, United Kingdom, it mainly portrays Inna residing at a club with fellow background dancers. For further promotion, Inna also performed "10 Minutes" on several occasions, including at the 2010 Romanian Music Awards and during her own Inna: Live la Arenele Romane gig in Bucharest, Romania in 2011. Commercially, the song was a modest hit, reaching the top 20 in a few countries.

Background and composition

"10 Minutes" was written and produced by Romanian trio

Radio 21 on 25 January 2010, as the fourth single from Inna's debut studio album Hot (2009),[3] where it was played for the first time during the "Muzica Ta" ("Your Music") radio programme hosted by Marian Soci.[4] It was leaked before its release.[1] Several remixes were eventually released, including one by Play & Win which featured a horn section compared to Yolanda Be Cool and DCUP's "We No Speak Americano" (2010) by MuuMuse writer Bradley Stern.[5]

Musically, "10 Minutes" is a synth-pop and electropop track,[1] while acting as a departure from Inna's past work to fit the stye of music consumed in the United States.[2] In an interview with Romanian news television network Realitatea TV, Inna confessed: "It will not resemble any of my [previous] singles, it will be something else, the market is already getting enough of the same [sounds], and ['10 Minutes'] will not be slower, but rhythmed."[2]

Reception

"10 Minutes" received generally positive reviews from critics. Neeti Sarkar, writing for

Sirens.[5]

Commercially, the single failed to achieve the success of its predecessors. On the native

Polish Airplay New component chart in Poland.[12]

Music video and promotion

An official music video for "10 Minutes" was uploaded onto Inna's official

Pure Charts thought that Inna "does not change a winning recipe: pretty girls, dancing and a club."[16]

In 2010, the song was performed at the Romanian Music Awards in a medley with "Amazing", "Señorita" (2010) and "Sun Is Up" (2010) on 10 July,[17] and at Kasho Club in Brașov, Romania on 28 December.[18] Another two performances followed in 2011, at the Viva Comet Awards on 24 February,[19] and during her own Inna: Live la Arenele Romane gig in Bucharest, Romania on 17 May, where she arrived by helicopter "like a diva".[20]

Track listing

  • Official versions[A]
  1. "10 Minutes (Play & Win Radio Edit Version)" – 3:19
  2. "10 Minutes (Play & Win Instrumental)" – 3:18
  3. "10 Minutes (Play & Win Remix)" – 4:07
  4. "10 Minutes (UK Radio Edit Version)" – 2:34
  5. "10 Minutes (Hi Def Radio Edit)" – 3:31
  6. "10 Minutes (Hi Def Club Remix)" – 5:24
  7. "10 Minutes (Hi Def Dub)" – 5:26
  8. "10 Minutes (Liam Keegan Radio Edit)" – 3:50
  9. "10 Minutes (Liam Keegan Club Remix)" – 6:59
  10. "10 Minutes (Liam Keegan Instrumental)" – 6:26
  11. "10 Minutes (DJ Feel Radio Edit)" – 3:37
  12. "10 Minutes (DJ Feel Club Remix)" – 6:33
  13. "10 Minutes (Chris Garcia Radio Edit)" – 3:37
  14. "10 Minutes (Chris Garcia Club Remix)" – 6:18
  15. "10 Minutes (Odd Radio Edit)" – 3:27
  16. "10 Minutes (Odd Club Remix)" – 6:03
  17. "10 Minutes (XNRG Radio Edit)" – 3:43
  18. "10 Minutes (XNRG Club Remix)" – 4:48
  19. "10 Minutes (Breeze & Klubfiller Remix)" – 5:12

Charts

Release and radio history

Region Date Format Label
Romania[4] 25 January 2010 Radio airplay
Italy[31] 19 May 2010 Digital download DIY
United States[32] 2 November 2010 Ultra
United Kingdom[33]
France[34] 27 December 2010 CD single Airplay

Notes

  1. ^ This acts as a summary of all versions of the single found on Hot and its digital and CD releases.

External links

References

  1. ^ a b c d Sarkar, Neeti (12 December 2011). "Beat street – Inna – Hot". The Hindu. Archived from the original on 1 December 2017. Retrieved 22 November 2017.
  2. ^ a b c "Inna va cînta "altfel" după ce învaţă engleza" [Inna will sing in "another" way after she learns the English language] (in Romanian). Foaia Transilvania. 14 January 2010. Archived from the original on 7 April 2011. Retrieved 3 December 2017.
  3. ^
    Roton. 2009.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link
    )
  4. ^
    Radio 21. 21 January 2010. Archived from the original
    on 25 January 2010. Retrieved 3 December 2010.
  5. ^ a b Stern, Bradley (22 January 2011). "Hot Club Track of the Week: Inna – 10 Minutes". MuuMuse. Archived from the original on 19 August 2020. Retrieved 29 May 2020.
  6. ^ "16 hituri cu care Inna a facut istorie" [16 hits with which Inna made history] (in Romanian). Pro FM. Archived from the original on 30 April 2017. Retrieved 10 June 2017.
  7. ^ on 3 June 2010. Retrieved 4 November 2016.
  8. ^
    România Liberă (in Romanian). Archived from the original
    on 6 January 2011. Retrieved 23 October 2016.
  9. ^
    Les classement single
    .
  10. ^ a b "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – RADIO – TOP 100 and insert 201015 into search.
  11. ^ a b "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Dance Top 40 lista. Magyar Hanglemezkiadók Szövetsége.
  12. ^
    Polish Airplay New. Archived
    from the original on 5 October 2016. Retrieved 31 March 2017.
  13. ^ a b "Inna – 10 Minutes (Official Music Video)". 26 June 2010. Archived from the original on 25 March 2016. Retrieved 3 December 2017 – via YouTube.
  14. ^ a b Scrisde Edi (25 June 2010). "Teaser videoclip Inna – 10 Minutes" (in Romanian). Urban.ro. Archived from the original on 25 September 2017. Retrieved 3 December 2017.
  15. ^ a b Scris de Edi (16 June 2017). "Making of videoclip Inna – 10 Minutes" (in Romanian). Urban.ro. Archived from the original on 29 July 2017. Retrieved 3 December 2017.
  16. Pure Charts. Archived
    from the original on 4 December 2017. Retrieved 3 December 2017.
  17. ^ "On the road with Inna #89 Romania, Craiova – Romanian Music Awards 2010". 11 July 2010. Archived from the original on 23 April 2020. Retrieved 19 November 2017 – via YouTube.
  18. ^ "Inna a încins atmosfera în Kasho Club, din Braşov" [Inna was hot at the Kasho Club in Brașov]. Adevărul (in Romanian). 30 December 2010. Archived from the original on 3 December 2017. Retrieved 3 December 2017.
  19. ^ "On the road with Inna #127 Poland – 10 Minutes @ Viva Comet Awards 2011". 25 February 2011. Archived from the original on 31 October 2014. Retrieved 3 December 2017 – via YouTube.
  20. ^ Coman, Alina (18 May 2011). "Inna a uimit publicul prezent la Arenele Romane" [Inna has impressed the audience present at the Arenele Romane] (in Romanian). InfoMusic. Archived from the original on 20 March 2017. Retrieved 19 March 2017.
  21. Ultratip
    .
  22. Ultratip
    .
  23. Tophit. Archived
    from the original on 28 August 2016. Retrieved 7 July 2015.
  24. ^ "Nederlandse Top 40 – Inna feat. Play & Win" (in Dutch). Dutch Top 40.
  25. ^ "Inna feat. Play & Win – 10 Minutes" (in Dutch). Single Top 100.
  26. Polish Dance Top 50
    . Retrieved 22 December 2011.
  27. ^ "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201018 into search.
  28. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége.
  29. Mahasz. Archived
    from the original on 27 March 2024. Retrieved 27 March 2024.
  30. ^ "Top de l'année Top Singles 2011" (in French). SNEP. Archived from the original on 28 January 2021. Retrieved 26 November 2020.
  31. ^ "10 Minutes di Inna su Apple Music". iTunes Store. 19 May 2010. Archived from the original on 4 December 2017. Retrieved 3 December 2017.
  32. ^ "10 Minutes – Single by Inna on Apple Music". iTunes Store. 2 November 2010. Archived from the original on 9 November 2021. Retrieved 3 December 2017.
  33. ^ "10 Minutes – Single by Inna on Apple Music". iTunes Store. 2 November 2010. Archived from the original on 4 December 2017. Retrieved 3 December 2017.
  34. ^ 10 Minutes (Liner notes). Inna. France: Airplay Records. 2010.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)