PTT (an acronym for Posterijen, Telegrafie en Telefonie (Dutch for Postoffice, Telegraph and Telephone)), had been the corporate sponsors since the re-inauguration of the Supercup in 1991, with the competition being known as the PTT Telecom Cup. However, they withdrew their sponsorship for the 1994 edition of the cup. This led to the name reverting to 'Dutch Supercup' (Dutch: Nederlandse Supercup), a name which was retained until 1996 when the competition became known as the Johan Cruyff Shield.
This would be the last Dutch Supercup to be played at the Olympic Stadium; in 1995, the games would be played at the De Kuip, with all subsequent cups, under the title of the Johan Cruyff Shield, being played at the Amsterdam Arena.
