19 to Zero

Source: Wikipedia, the free encyclopedia.
19 to Zero
Chair
Jia Hu
Chair
Theresa Tang
Websitehttps://www.19tozero.ca/

19 to Zero is a not-for-profit

behavioural psychologists, marketers and multimedia creators. Its purpose is to increase confidence in vaccines for COVID-19 and other diseases by tackling vaccine hesitancy.[1]
The group publishes materials on its website and through partner organizations, including videos, billboards, presentations, brochures and in-person events.

History

Founding

19 to Zero was launched in August 2020 at the University of Calgary in order to influence the behaviour of the public surrounding

public health measures and COVID-19 vaccines.[2] The group's primary goal is to increase vaccine uptake in order to meet immunization targets, working to coordinate messaging among health care workers across Canada.[3]

19 to Zero and the University of Toronto conducted a survey in the fall of 2020 to gauge routine vaccination rates following the COVID-19 pandemic.[4]

In September 2020, Alberta Innovates announced a $392,080 grant to fund 19 to Zero with a project titled "Changing COVID-19 Behaviors through a data-driven targeted marketing campaign."[5]

19 to Zero collaborated in the development of the

University of Calgary School of Public Policy's Vaccine Hesitancy Guide,[6] and participated in the Faster Together program to "promote Covid-19 vaccine acceptance."[7]

Community activation

On March 12, 2021, 19 to Zero hosted a webinar on

Global Shapers initiative supported 19 to Zero by hosting town hall sessions on COVID-19 vaccines.[10]

Some of 19 to Zero's community engagement activities included handing out postcards with QR codes linking to available vaccination appointments.[11]

In August 2021, Shoppers Drug Mart announced it was providing funding to 19 to Zero in order to increase delivery of COVID-19 vaccines to target hesitant populations.[12] 19 to Zero also partnered with Suncor Energy, who contributed $150,000 to coordinate a local vaccination campaign.[13][14] In October 2021, the group launched a new behaviour change campaign called "It's Never Too Late" following an "unprecedented surge" of admissions to intensive care units in Alberta.[13] The campaign video was produced with Emergence Creative to increase "stalled" vaccination rates, and was accompanied by billboard advertisements.[15]

Following

York Region and the Ontario Association of Children's Aid Societies.[16] In 2022, 19 to Zero received a total of $480,000 in grant funding from the Public Health Agency of Canada's Immunization Partnership Fund to enhance the role of schools in promoting vaccine acceptance among students, their families, and teachers.[17]

Organization

Leadership

19 to Zero is led by Jia Hu, a Medical Officer of Health with

contact tracing app funded by Alberta Innovates,[19] and published research on behaviour change strategies towards increasing uptake of COVID-19 vaccines among children and other target populations.[20][21][22]

19 to Zero's Vice Chair is Rachel Bensler, a student at the University of Alberta.[11]

Partners

19 to Zero is partnered with government, academic and corporate organizations. The group leads the Canadian arm of the "COVID-19 New Vaccine Information, Communication, and Engagement" (CONVINCE) Initiative, a global collaboration between the CUNY Graduate School of Public Health & Health Policy, the London School of Hygiene and Tropical Medicine's Vaccine Confidence Project, and Wilton Park, an executive agency of the Foreign, Commonwealth and Development Office in the United Kingdom.[1][23] 19 to Zero is a participating member of the Faster, Together vaccine promotion initiative.[24]

19 to Zero partnered with IV.AI to analyze online social media conversations in order to generate models to combat misinformation and collect information about

Alberta Health and the Business Council of Alberta.[26] The Alberta Federation of Regulated Health Professionals lists 19 to Zero as one of its COVID-19 resource providers.[27] Additional partners include:[28]

Sponsors

As a not-for-profit organization, 19 to Zero's activities are funded by government grants, corporate sponsorship and in-kind donations. Financial supporters include

Western Economic Diversification and Women's College Hospital.[29]

References

  1. ^ a b "Who We Are: The 19 to Zero Story". 19 to Zero. Archived from the original on 2021-05-12. Retrieved 2022-10-08.
  2. ^ "19 to Zero". Volunteer Connector. Archived from the original on 2022-10-08. Retrieved 2022-10-08.
  3. ^ a b "19 To Zero: Closing the COVID-19 Vaccination Gap". University of Toronto. 2020-12-18. Archived from the original on 2022-10-11. Retrieved 2022-10-11.
  4. ^ "Routine Immunizations in Canada Following the COVID-19 Pandemic" (PDF). Neighbourhood Pharmacy Association of Canada. 2021-10-20. Archived (PDF) from the original on 2022-03-31. Retrieved 2022-10-13.
  5. ^ Semeniuk, Robert (2020-09-10). "Alberta Innovates injects $2.1 M into COVID Research". Alberta Innovates. Archived from the original on 2022-10-26. Retrieved 2023-06-30.
  6. ^ "Credits and Collaborators". Vaccine Hesitancy Guide. Archived from the original on 2023-05-17. Retrieved 2023-06-29.
  7. ^ "Home". Faster Together. Archived from the original on 2022-11-29. Retrieved 2023-06-30.
  8. ^ York Region Public Health (2021-04-16). "COVID-19 Resources Available for Health Care Professionals". York Region. Archived from the original on 2022-10-11. Retrieved 2022-10-11.
  9. ^ "Vaccine Hesitancy: Convincing Canadians About the Importance of Vaccines". University of Calgary. Archived from the original on 2021-11-16. Retrieved 2022-10-11.
  10. ^ Healthy Cities (2021-10-20). "Shifting Perceptions Around COVID-19 Vaccination: 19 to Zero". YYC Shapers. Archived from the original on 2022-01-21. Retrieved 2022-10-14.
  11. ^ a b Villani, Mark (2021-06-27). "Calgary-made vaccine coalition aims to build public confidence in COVID-19 shots". CTV News Calgary. Archived from the original on 2022-10-20. Retrieved 2022-10-20.
  12. ^ "Shoppers Drug Mart supporting 19 to Zero to address vaccine hesitancy". Canadian Business Franchise. 2021-08-17. Archived from the original on 2021-09-22. Retrieved 2022-10-11.
  13. ^ a b Beamish, Laura (2021-10-28). "'It's never too late until it is': Campaign targets vaccine hesitancy as hospitals struggle with COVID-19". Fort McMurray Today. Archived from the original on 2021-10-29. Retrieved 2022-10-11.
  14. Suncor. 2021-06-15. Archived
    from the original on 2022-10-14. Retrieved 2022-10-14.
  15. ^ Kaufmann, Bill (2021-11-22). "'It's stalled:' Group works to break vaccine hesitancy in Alberta". Calgary Herald. Archived from the original on 2021-11-21. Retrieved 2022-10-14.
  16. ^ "Max the Vax". Ontario Association of Children's Aid Societies. Archived from the original on 2022-10-11. Retrieved 2022-10-11.
  17. ^ Public Health Agency of Canada (2023-05-24). "Immunization Partnership Fund". Government of Canada. Archived from the original on 2023-06-19. Retrieved 2023-06-29.
  18. ^ "Jia Hu | Advisory Services". Cleveland Clinic Canada. Archived from the original on 2022-01-16. Retrieved 2022-10-11.
  19. PMID 35839252
    .
  20. .
  21. .
  22. .
  23. ^ Larson, Heidi; Ratzan, Scott C. (2021-08-04). "CONVINCE - COVID-19 New Vaccine INformation, Communication and Engagement". The Communication Initiative Network. Archived from the original on 2022-10-11. Retrieved 2022-10-11.
  24. ^ "Home". Faster, Together. Archived from the original on 2022-10-14. Retrieved 2022-10-14.
  25. ^ "19 to Zero – COVID-19 Vaccine Hesitancy Project". International Research Centre in Artificial Intelligence. Archived from the original on 2022-10-13. Retrieved 2022-10-13.
  26. ^ "Collaboration | Industry for Vaccination Alberta Coalition". Business Council of Alberta. Archived from the original on 2022-10-13. Retrieved 2022-10-13.
  27. ^ Cooney, Dale (2022-01-18). "COVID-19 Resources". Alberta Federation of Regulated Health Professionals. Archived from the original on 2022-10-13. Retrieved 2022-10-13.
  28. ^ "COVID-19". Calgary Public Library. Archived from the original on 2022-10-21. Retrieved 2022-10-21.
  29. ^ "Who We Are: The 19 to Zero Story". 19 to Zero. Archived from the original on 2021-06-03. Retrieved 2022-10-11.{{cite web}}: CS1 maint: unfit URL (link)

External links