19 to Zero
Calgary, Alberta | |
Chair | Jia Hu |
---|---|
Chair | Theresa Tang |
Website | https://www.19tozero.ca/ |
19 to Zero is a not-for-profit
History
Founding
19 to Zero was launched in August 2020 at the University of Calgary in order to influence the behaviour of the public surrounding
19 to Zero and the University of Toronto conducted a survey in the fall of 2020 to gauge routine vaccination rates following the COVID-19 pandemic.[4]
In September 2020, Alberta Innovates announced a $392,080 grant to fund 19 to Zero with a project titled "Changing COVID-19 Behaviors through a data-driven targeted marketing campaign."[5]
19 to Zero collaborated in the development of the
Community activation
On March 12, 2021, 19 to Zero hosted a webinar on
Some of 19 to Zero's community engagement activities included handing out postcards with QR codes linking to available vaccination appointments.[11]
In August 2021, Shoppers Drug Mart announced it was providing funding to 19 to Zero in order to increase delivery of COVID-19 vaccines to target hesitant populations.[12] 19 to Zero also partnered with Suncor Energy, who contributed $150,000 to coordinate a local vaccination campaign.[13][14] In October 2021, the group launched a new behaviour change campaign called "It's Never Too Late" following an "unprecedented surge" of admissions to intensive care units in Alberta.[13] The campaign video was produced with Emergence Creative to increase "stalled" vaccination rates, and was accompanied by billboard advertisements.[15]
Following
Organization
Leadership
19 to Zero is led by Jia Hu, a Medical Officer of Health with
19 to Zero's Vice Chair is Rachel Bensler, a student at the University of Alberta.[11]
Partners
19 to Zero is partnered with government, academic and corporate organizations. The group leads the Canadian arm of the "COVID-19 New Vaccine Information, Communication, and Engagement" (CONVINCE) Initiative, a global collaboration between the CUNY Graduate School of Public Health & Health Policy, the London School of Hygiene and Tropical Medicine's Vaccine Confidence Project, and Wilton Park, an executive agency of the Foreign, Commonwealth and Development Office in the United Kingdom.[1][23] 19 to Zero is a participating member of the Faster, Together vaccine promotion initiative.[24]
19 to Zero partnered with IV.AI to analyze online social media conversations in order to generate models to combat misinformation and collect information about
- Alberta Blue Cross
- Alberta Innovates
- Alberta Medical Association
- Angus Reid Institute
- Black Physicians' Association of Ontario
- Calgary Public Library
- Canadian Cancer Society
- Canadian Muslim COVID-19 Task Force
- Cleveland Clinic
- Dartmouth College
- Hill+Knowlton Strategies
- Kantar
- Kids Help Phone
- Latin-American Covid Task Force
- Massachusetts Institute of Technology
- McCann
- McMaster University
- Mount Sinai Health System
- National Collaborating Centre for Determinants of Health
- Neighbourhood Pharmacy Association of Canada
- New York Academy of Sciences
- Ontario College of Pharmacists
- Partners In Health Canada
- South Asian Covid Task Force
- Toronto Public Health
- Toronto Transit Commission
- University of Alberta
- University of British Columbia
- University of Calgary
- University of Manitoba
- University of Toronto Department of Family and Community Medicine
- Vaccine Confidence Project
- WestJet
- Women's College Hospital
Sponsors
As a not-for-profit organization, 19 to Zero's activities are funded by government grants, corporate sponsorship and in-kind donations. Financial supporters include
References
- ^ a b "Who We Are: The 19 to Zero Story". 19 to Zero. Archived from the original on 2021-05-12. Retrieved 2022-10-08.
- ^ "19 to Zero". Volunteer Connector. Archived from the original on 2022-10-08. Retrieved 2022-10-08.
- ^ a b "19 To Zero: Closing the COVID-19 Vaccination Gap". University of Toronto. 2020-12-18. Archived from the original on 2022-10-11. Retrieved 2022-10-11.
- ^ "Routine Immunizations in Canada Following the COVID-19 Pandemic" (PDF). Neighbourhood Pharmacy Association of Canada. 2021-10-20. Archived (PDF) from the original on 2022-03-31. Retrieved 2022-10-13.
- ^ Semeniuk, Robert (2020-09-10). "Alberta Innovates injects $2.1 M into COVID Research". Alberta Innovates. Archived from the original on 2022-10-26. Retrieved 2023-06-30.
- ^ "Credits and Collaborators". Vaccine Hesitancy Guide. Archived from the original on 2023-05-17. Retrieved 2023-06-29.
- ^ "Home". Faster Together. Archived from the original on 2022-11-29. Retrieved 2023-06-30.
- ^ York Region Public Health (2021-04-16). "COVID-19 Resources Available for Health Care Professionals". York Region. Archived from the original on 2022-10-11. Retrieved 2022-10-11.
- ^ "Vaccine Hesitancy: Convincing Canadians About the Importance of Vaccines". University of Calgary. Archived from the original on 2021-11-16. Retrieved 2022-10-11.
- ^ Healthy Cities (2021-10-20). "Shifting Perceptions Around COVID-19 Vaccination: 19 to Zero". YYC Shapers. Archived from the original on 2022-01-21. Retrieved 2022-10-14.
- ^ a b Villani, Mark (2021-06-27). "Calgary-made vaccine coalition aims to build public confidence in COVID-19 shots". CTV News Calgary. Archived from the original on 2022-10-20. Retrieved 2022-10-20.
- ^ "Shoppers Drug Mart supporting 19 to Zero to address vaccine hesitancy". Canadian Business Franchise. 2021-08-17. Archived from the original on 2021-09-22. Retrieved 2022-10-11.
- ^ a b Beamish, Laura (2021-10-28). "'It's never too late until it is': Campaign targets vaccine hesitancy as hospitals struggle with COVID-19". Fort McMurray Today. Archived from the original on 2021-10-29. Retrieved 2022-10-11.
- Suncor. 2021-06-15. Archivedfrom the original on 2022-10-14. Retrieved 2022-10-14.
- ^ Kaufmann, Bill (2021-11-22). "'It's stalled:' Group works to break vaccine hesitancy in Alberta". Calgary Herald. Archived from the original on 2021-11-21. Retrieved 2022-10-14.
- ^ "Max the Vax". Ontario Association of Children's Aid Societies. Archived from the original on 2022-10-11. Retrieved 2022-10-11.
- ^ Public Health Agency of Canada (2023-05-24). "Immunization Partnership Fund". Government of Canada. Archived from the original on 2023-06-19. Retrieved 2023-06-29.
- ^ "Jia Hu | Advisory Services". Cleveland Clinic Canada. Archived from the original on 2022-01-16. Retrieved 2022-10-11.
- PMID 35839252.
- PMID 35987872.
- PMID 35778396.
- PMID 35418426.
- ^ Larson, Heidi; Ratzan, Scott C. (2021-08-04). "CONVINCE - COVID-19 New Vaccine INformation, Communication and Engagement". The Communication Initiative Network. Archived from the original on 2022-10-11. Retrieved 2022-10-11.
- ^ "Home". Faster, Together. Archived from the original on 2022-10-14. Retrieved 2022-10-14.
- ^ "19 to Zero – COVID-19 Vaccine Hesitancy Project". International Research Centre in Artificial Intelligence. Archived from the original on 2022-10-13. Retrieved 2022-10-13.
- ^ "Collaboration | Industry for Vaccination Alberta Coalition". Business Council of Alberta. Archived from the original on 2022-10-13. Retrieved 2022-10-13.
- ^ Cooney, Dale (2022-01-18). "COVID-19 Resources". Alberta Federation of Regulated Health Professionals. Archived from the original on 2022-10-13. Retrieved 2022-10-13.
- ^ "COVID-19". Calgary Public Library. Archived from the original on 2022-10-21. Retrieved 2022-10-21.
- ^ "Who We Are: The 19 to Zero Story". 19 to Zero. Archived from the original on 2021-06-03. Retrieved 2022-10-11.
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