24/7 Media
Company type | WPP |
---|---|
Industry | Digital marketing |
Founded | 1995 |
Headquarters | New York City, New York, United States |
Key people | David J. Moore (chairman and CEO) Nicolle Pangis (president, Real Media Group) Oleg Vishnepolsky (CTO) Jim Wesley (chief financial officer) |
Products | 24/7 Open AdStream 24/7 Connect 24/7 Data Management Platform 24/7 Search 24/7 Self-Serve |
24/7 Media, formerly 24/7 Real Media is a technology company headquartered in
History
The original name of the company was 24/7 Media which was a result of a unification of Petry Interactive, Interactive Imaginations and Advercomm, Inc.[4][5][6] It had a stock market launch in August 1998[7][8] following which it went through a period of rapid expansion through organic growth and series of acquisitions.[9][10][11][12][13]
A very difficult situation arose in the wake of the tech bubble burst of 2001.
The turnaround started shortly thereafter according to the stock price. In July 2002 the company raised 7 million dollars in equity funding.[20] In 2003 24/7 Media licensed its patents on behavioral targeting to 6 of its rivals, Doubleclick included.[21] In January 2003 24/7 bought a web analytics company Insight First.[22] In 2004 24/7 Media acquired an SEM technology company Decide Interactive.[23][24] In 2006 Open AdStream and Insight First analytics were integrated.[25]
24/7 Media was acquired in 2007 by WPP[26] at $11.75 a share, a turnaround from the low of 39 cents a share in 2003.[27] Journal The Economist reported that WPP acquisition of 24/7 Media was a reaction to Google acquiring 24/7's main rival DoubleClick.[28] Microsoft was a contender to buy 24/7 Media at the time.[29] A year later in 2008 Microsoft was still interested.[30]
24/7 Media is in digital marketing technology, serving advertisers, agencies and digital publishers worldwide. The 24/7 technology platform is used by its two specialized business units: Real Media Group (adnetwork and ad serving) and Media Innovation Group (digital marketing agency).
Products
According to various press releases, SEC filings and the company website 24/7 Media has the following product set: [31][32][33][34][35]
- A data management platform called the 24/7 DMP (formerly known as ZAP)
- DSPcalled 24/7 Trader
- SEM optimization product called 24/7 search
- Media and affiliate networks in North America, UK, France and Korea, called 24/7 Access
References
- ^ WPP Group to Buy 24/7 Real Media, an Online Ad Company. New York Times (2007-05-17). Retrieved on 2020-06-26.
- ^ WPP to Acquire 24/7. Adweek. Retrieved on 2012-06-02.
- ^ WPP Merges Xaxis With 24/7 Media Ad Age- (2013-12-03) Retrieved on 2014-02-18.
- ^ THE MEDIA BUSINESS: ADVERTISING – ADDENDA; Interactive Agencies Are Set to Merge. New York Times (1997-12-22). Retrieved on 2012-06-02.
- ^ IQ News: Insider – New Media, 24/7. Adweek. Retrieved on 2012-06-02.
- ^ 24/7 Media: Creating a New Media Giant via Mergers and Acquisitions. Va-interactive.com. Retrieved on 2012-06-02.
- ^ 24/7 Media goes public. CNET (1998-08-14). Retrieved on 2020-06-26.
- ^ 24/7 Real Media Inc – S-1/A – On 7/24/98. SEC Info. Retrieved on 2012-06-02.
- ^ TECHNOLOGY BRIEFING: DEALS; 24/7 MEDIA BUYS WEBSITE RESULTS. New York Times (2000-08-25). Retrieved on 2020-06-26.
- ^ COMPANY NEWS; 24/7 MEDIA REACHES AGREEMENT TO BUY E-MAIL MARKETER. New York Times (2000-03-01). Retrieved on 2012-06-02.
- ^ COMPANY NEWS; 24/7 MEDIA BUYS TWO ONLINE ADVERTISING COMPANIES. New York Times (2000-01-11). Retrieved on 2012-06-02.
- ^ COMPANY NEWS; 24/7 MEDIA BUYS E-MAIL MARKETER TO EXPAND DATA BASE –. New York Times (1999-08-11). Retrieved on 2012-06-02.
- ^ THE MEDIA BUSINESS: ADVERTISING; Three new acquisitions and affiliations reflect the quickening pace in the world of interactive ads. New York Times (1998-06-04). Retrieved on 2012-06-02.
- ^ “Worst Time In My Life” « Startup At Work. Startupatwork.org (2010-03-01). Retrieved on 2012-06-02.
- ^ Considering Bankruptcy « Startup At Work. Startupatwork.org (2010-03-01). Retrieved on 2012-06-02.
- ^ Technology Briefing – Internet – 24/7 And Real Media To Merge. NYTimes.com (2001-10-31). Retrieved on 2012-06-02.
- ^ 24/7 Media to buy ad rival in survival bid. ZDNet. Retrieved on 2020-06-26.
- ^ Buying Real Media « Startup At Work. Startupatwork.org (2010-03-01). Retrieved on 2012-06-02.
- ^ News | Interactive Investor. Iii.co.uk. Retrieved on 2012-06-02.
- ^ 24/7 Real Media nabs $7 million. CNET News (2002-07-02). Retrieved on 2020-06-26.
- ^ Ad firm 24/7 pushing for patent power. CNET. Retrieved on 2020-06-26.
- ^ 24/7 Real Media buys Web analytics firm. ZDNet (2003-01-22). Retrieved on 2020-06-06.
- ^ Technology Briefing | Deals: 24/7 Real Media Acquires Decide Interactive. New York Times (2004-08-20). Retrieved on 2012-06-02.
- ^ 24/7 Real Media Buys Search Tech Firm. ClickZ. Retrieved on 2012-06-02.
- ^ 24/7 Unveils Open AdStream 6 Archived 2015-02-15 at the Wayback Machine. iMediaConnection.com (2006-04-25). Retrieved on 2012-06-02.
- ^ WPP Acquires 24/7 Real Media for $649m. TechCrunch (2007-05-17). Retrieved on 2012-06-02.
- ^ 24/7 Real Media Inc – SC 14D9/A – 24/7 Real Media Inc – On 6/8/07 – EX-99.1. SEC Info (2007-05-17). Retrieved on 2012-06-02.
- ^ Microsoft: Truth in advertising. The Economist. Retrieved on 2012-06-02.
- ^ Microsoft Is Said to Consider a Bid for 24/7 – NYTimes.com. Dealbook.nytimes.com (2007-05-01). Retrieved on 2012-06-02.
- ^ Microsoft, WPP May Eye Online Advertising Swap – NYTimes.com. Dealbook.nytimes.com (2008-08-25). Retrieved on 2012-06-02.
- ^ 24/7 Real Media UK Ltd.: Private Company Information – Businessweek. Investing.businessweek.com. Retrieved on 2012-06-02.
- ^ 24/7 Real Media Announces Real-Time Bidding Capabilities. Business Wire (2011-11-17). Retrieved on 2012-06-02.
- ^ WPP’s Media Innovation Group GM Brian Lesser On DSPs, Holding Cos And Launching ZAP 3.0. Adexchanger.com (2010-06-10). Retrieved on 2012-06-02.
- ^ 24/7 Real Media’s global web alliance now fifth largest ad network in the U.S. WPP. Retrieved on 2012-06-02.
- ^ Home | Media Innovation Group Archived 2011-11-30 at the Wayback Machine. Themig.com. Retrieved on 2012-06-02.