645AR

Austin Alan Rochez (born September 2, 1997), known professionally as 645AR, is an American rapper based in Atlanta, Georgia. Best known for his use of a high-pitched voice, a hallmark of the hip hop style dubbed "squeak rap", he has released singles with artists such as Danny Brown, Tyga, FKA Twigs, Tony Shhnow, BabyTron, Tommy Cash, Valee, and Dorian Electra. 645AR first gained recognition after his 2018 single "Crack" went viral, and he further solidified his success with the release of "4 da Trap" the following year. He subsequently signed with Columbia Records.

Life and career

Rochez was born in the South Bronx region of New York City on September 2, 1997.^[1] At age 11, he moved with his family to the Southern United States, living in Florida for about a year before settling in Smyrna, Georgia,^[2] a city just outside of Atlanta. While there, he made connections with local rappers such as Lil Yachty through his friendships with JWitDaBeam and Slimesito.^[3] He returned to New York in 2016 to attend Hostos Community College, playing basketball for the school's team, but his interest in music led him to return to Atlanta that same year where the hip hop scene had been heating up with the advent of trap's rise in popularity.^[4] The numbers in his name came from his building number in the Bronx, while the letters are his first and last initials.^[2]

After producing several songs, Rochez recognized the importance of distinguishing himself. He first employed his signature squeaky voice in the 2018 single "Crack". The song garnered attention when its video was reposted by fellow New Yorker Lil Tecca, including from the music industry. This led to the release of his self-titled debut album in 2019, and the single "4 da Trap" later in the year.^[4] "4 da Trap" spread rapidly across the internet, to the extent that Twitter suspended 645AR's account, mistaking it for spam.^[5] The momentum led the rapper to sign a record deal with Columbia Records.^[4]

Style and reception

645AR is best known for popularizing the hip hop subgenre known as "squeak rap".

645AR's style has been compared to hyperpop[12]^[13] with the rapper even being outright called a hyperpop artist.^[14][15] He has made songs with hyperpop artists such as Dorian Electra,^[16] Isomonstrosity,^[17] and Umru.^[18] The latter song was featured on hyperpop pioneer record label PC Music's compilation album PC Music, Vol. 3.^[19]

Multiple artists have had their own use of falsetto compared to 645AR, such as Adam Levine,^[20] Baby Keem,^[21] FKA Twigs,^[22] and Fousheé.^[23]

Influences

While growing up in the Bronx, 645AR listened to New York rappers 50 Cent and Jay-Z. After moving south, he incorporated Southern rappers T-Pain and Lil Wayne into his listening.^[2]

Discography

Albums

• 645AR (2019, self-released)

Mixtapes

• 96 Problemz (2017)
• Fix da Rap Game (2018)
• SOS 5 (2018)
• Sink or Swim (2022)

EPs

• Sink or Swim (2017)
• Stack or Starve (2018)
• S.O.S III (2018)
• S.O.S IV (2018)
• Get Rich or Die Drowning (2018, with 10kDunkin and JWitDaBeam)
• 2 Train 2 Foreigns (2018)
• Rags 2 Expensive Rags (2019)
• 2 Train 2 Foreigns 2 (2019)
• No Label (2020)
• Most Hated (2021)^[12]
• Unorthodox (2022, with SenseiATL)
• New Beginnings (2022, with Lil Crank)
• Unstoppable (2022)

Singles

References