aQuantive
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| Website | www |
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aQuantive, Inc. was the
advertising agencies
worldwide.
On May 18, 2007, Microsoft announced that it would acquire the company for US$6 billion, the largest acquisition in Microsoft's history until its 2011 purchase of Skype.[1][2] The acquisition closed on August 10, 2007.[3] aQuantive became part of Microsoft's newly created Advertiser and Publisher Solutions (APS) Group.
On July 2, 2012, Microsoft announced that it would take a $6.2 billion writedown, mostly related to the 2007 acquisition of aQuantive.[4]
On February 28, 2013, Facebook announced that it is buying the Atlas Ad Serving technology from Microsoft. [5]
See also
References
- ^ Szalai, Georg (May 21, 2007). "Microsoft pays big for aQuantive". The Hollywood Reporter. Retrieved August 16, 2011.
- PCWorld. Retrieved August 16, 2011.
Microsoft plans to acquire aQuantive for around $6 billion in order to grow its Internet advertising business.
- ^ Sterling, Greg (September 26, 2007). "Microsoft Hoping aQuantive's McAndrews Can Outfox Google". Search Engine Land. Retrieved August 16, 2011.
- ^ David Goldman (2012-07-02). "Microsoft's $6 billion whoopsie". CNN. Retrieved 2012-07-02.
- zdnet. Retrieved 2013-02-13.
External links
- Official website (archive)