ATN Bangla

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For the unrelated Canadian Bengali language television channel operated by Asian Television Network, see ATN Bangla (Canada).

ATN Bangla
এটিএন বাংলা
Internet Protocol television

ATN Bangla (Bengali: এটিএন বাংলা), 'ATN' being the acronym of the unused Asian Television Network,[1] is a Bangladeshi Bengali-language satellite and cable television channel owned by Multimedia Production Company. It is based in the Kawran Bazar neighborhood of Dhaka. ATN Bangla is the first privately owned television channel and the first to broadcast on satellite in Bangladesh. The channel began broadcasting on 15 July 1997.

History

As nothing of the kind existed in the country at the time, Mahfuzur Rahman had plans to establish a privately owned satellite television channel in Bangladesh, after seeing the popularity of Zee TV in India.[2] He later rented a one-hour slot to broadcast Bengali-language programs on ATN Music, a Mumbai-based television channel, which gained popularity. After ATN Music was shut down, Rahman thought of establishing a full-fledged Bengali-language satellite television channel.[3]

ATN Bangla was the first Bangladeshi privately owned television channel to officially gain a license to broadcast. It officially began broadcasting using a Thaicom satellite on 15 July 1997, with the "Obiram Banglar Mukh" (অবিরাম বাংলার মুখ; lit. 'The face of eternal Bengal') slogan. It is also the first Bengali-language television channel in the world to broadcast worldwide.[4][5][6][7] The name of the channel, ATN Bangla, was also derived from the defunct Indian channel.[3] The channel broadcast commercials from advertisers that could not advertise on Bangladesh Television due to a strict policy on advertising of the network.[8]

ATN Bangla began using digital technology to broadcast, moving away from analog technology, in May 1999.[9] In 2001, the channel began broadcasting to the Bangladeshi diaspora in Europe.[10] ATN Bangla began broadcasting Bengali-language news programming on 16 August 2001.[11][12] It later began airing English-language news programming on 1 October 2002.[10][13] Naem Nizam was the first news editor of ATN Bangla.[14] The channel was heavily praised for its coverage of the Iraq War in 2003. It also introduced hourly news bulletins during that period.[9]

In March 2004, ATN Bangla began broadcasting in the Americas.[3] On 22 November 2004, ATN Bangla won the International Children's Day of Broadcasting Award at the 32nd International Emmy Awards for its segment, Amrao Pari (We, too, Can). The documentary was shot and directed by eighteen Bangladeshi teenagers and was focused on the story of Abul Khaer, a 9-year-old boy who stopped a passenger train from approaching a disjointed rail track and prevented a train disaster.[15][16] The channel had also won several more awards for its news and entertainment programming.[17]

In June 2005, ATN Bangla was added to Sky Digital in the United Kingdom and Ireland. It was later removed from the platform in May 2006.[18][19] ATN Bangla was launched in Canada on 19 October 2005 by Asian Television Network,[20][21] which later lost the rights of airing programming from the Bangladeshi ATN Bangla. Thus, the Canadian ATN Bangla no longer has any connection with the Bangladeshi channel.

In 2007, Doll's House, the first Bangladeshi soap opera targeted towards a female audience, premiered on ATN Bangla.[22] ATN Bangla began airing The Lost World in 2009.[23] On 7 June 2010, ATN Bangla's sister, ATN News, officially began broadcasting.[24] In November 2011, ATN Bangla, along with three other Bangladeshi television channels, signed an agreement with UNICEF to air children's programming for one minute.[25]

In 2016, the channel was reprimanded by British telecom regulator Ofcom due to violations of domestic product placement regulations (which require placements to be "editorially justified", not place "undue prominence", and have on-air disclosure).[26][27] ATN Bangla attempted to defend the violations by arguing that its local subsidiary did not directly benefit from the placements (as the brands placed do not operate in Europe), but Ofcom still found the channel liable for violations of its broadcasting code.[28]

In June 2018, Dipankar Dipon's directorial debut film Dhaka Attack had its world premiere on ATN Bangla.[29] In August 2018, in observance of Eid al-Adha, ATN Bangla aired several Hollywood films dubbed in Bengali, including Titanic.[30] In October 2018, ATN Bangla's Crime Patrol was ranked as the most popular television series in Bangladesh according to TRP reports.[31]

ATN Bangla began airing the Turkish drama Cennet'in Gözyaşları, with the title being simplified to as Jannat, on 14 October 2018.[32] The channel also began airing the Chinese drama Feather Flies to the Sky in March 2019.[33][34] ATN Bangla inaugurated two reality shows, South Asian Dance Competition and Agamir Taroka, on 8 June 2020.[35] On 30 March 2022, Family Crisis Reloaded, the second season of Family Crisis which aired on NTV, premiered on ATN Bangla.[36] ATN Bangla won the Best TV Program (Lifestyle) award at the Bangladesh Media Innovation Awards 2022 held in September 2022.[37]

Programming

Main article: List of programmes broadcast by ATN Bangla

ATN Bangla is a mixed entertainment television channel. Alongside entertainment and news programming, the channel provides educational, sports, cultural programming, and much more.[38] Religious programming, specifically Islamic, was introduced to the network on 8 September 1998.[10]

Audience share

ATN Bangla is one of the leading privately owned television channels in Bangladesh. In 2010, the channel held a total audience share of 36%, tied with Channel i, thus both being the highest. In urban areas, ATN Bangla had an audience share of 61%, and in metropolitan areas, it had a share of 57%.[39] In May 2014, ATN Bangla won the best television channel award in an audience survey organized by the Bangladesh Cable TV Viewers Forum.[40] In the United Kingdom, ATN Bangla was the most watched Asian television channel with an audience share of 0.23% and 0.19% in February and March 2021 respectively.[41][42]

See also

References

  1. BRAC University
    . Department of English and Humanities. p. 10. Retrieved 28 June 2020.
  2. ^ এটিএন বাংলার চেয়ারম্যান মাহফুজুর রহমান. BBC Bangla (in Bengali). 12 May 2010. Retrieved 31 July 2022.
  3. ^ a b c আমার গলায় সেট হয় রোমান্টিক গানগুলো. NTV (in Bengali). 17 September 2017. Retrieved 6 August 2022.
  4. ^ Osmani, M. Haque. "News Coverage and Treatment in Prime Time Bulletins: A Comparative Study on BTV and ATN Bangla". Academia.edu. Retrieved 6 June 2022.
  5. ^ ২২ বছরে এটিএন বাংলা. Prothom Alo (in Bengali). 14 July 2018. Retrieved 13 June 2022.
  6. ^ "Bangladeshi television programs in different satellites". The Daily Star. 17 March 2004. Retrieved 2 August 2022.
  7. ^ এটিএন বাংলা’র রজত জয়ন্তী. Manab Zamin (in Bengali). 15 July 2022. Retrieved 5 August 2022.
  8. ^ "Factors leading the growth of satellite channels". The Daily Star. 27 September 2014. Retrieved 21 August 2022.
  9. ^ a b Deepita, Novera (4 February 2006). "From BTV to ETV and beyond: The television revolution". The Daily Star. Retrieved 3 August 2022.
  10. ^ a b c "About Us – ATN Bangla". www.atnbangla.tv. Retrieved 8 June 2017.
  11. ^ "ATN Bangla celebrates 21st anniv". Daily Sun. 15 July 2018. Retrieved 12 October 2021.
  12. ^ ২১ বছরে এটিএন বাংলা. Daily Inqilab (in Bengali). 15 July 2017. Retrieved 11 August 2022.
  13. ^ এটিএন বাংলার ১৯ বছরে পদার্পণ. Jago News 24 (in Bengali). 15 July 2015. Retrieved 6 August 2022.
  14. ^ "Naem Nizam gets Lifetime Achievement Award | Daily Sun |". daily sun. Retrieved 30 July 2022.
  15. ^ "ATN Bangla wins International Children's Day of Broadcasting Award". Unicef. 2004. Archived from the original on 10 May 2012. Retrieved 9 October 2009.
  16. ^ Deepita, Novera (4 February 2006). "From BTV to ETV and beyond: The television revolution". 15th Anniversary Supplement. The Daily Star. Archived from the original on 13 March 2016. Retrieved 4 February 2006.
  17. ^ "ATN Bangla turns 17". The Daily Star. 15 July 2013. Retrieved 6 August 2022.
  18. ^ Baddhan, Raj (27 June 2005). "ATN Bangla launches on Sky Digital". BizAsia. Retrieved 6 August 2022.
  19. ^ Baddhan, Raj (6 May 2006). "ATN Bangla removed from Sky Digital". BizAsia. Retrieved 6 August 2022.
  20. ^ ATN launches four more digital television channels and acquires more cricket Archived 2007-09-24 at the Wayback Machine ATN press release
  21. ^ ATN launches four more digital television channels and acquires more cricket Archived October 17, 2008, at the Wayback Machine Channel Canada 2005-10-24
  22. ^ Kamol, Ershad (16 August 2007). ""Dolls House": Daily soap for women on ATN Bangla". The Daily Star. Retrieved 6 June 2022.
  23. ^ "Sir Arthur Conan Doyle's The Lost World on ATN Bangla". The Daily Star. 4 May 2009. Retrieved 2 August 2022.
  24. ^ "ATN News goes on air today". The Daily Star. 7 June 2010. Retrieved 6 June 2022.
  25. ^ "4 TVs to air one minute's free programme on child issues". The Daily Star. 4 November 2011. Retrieved 12 June 2022.
  26. ^ "Ofcom confirms product placement on UK TV". The Guardian. Archived from the original on September 10, 2014. Retrieved August 25, 2013.
  27. ^ "Product placement ban on British TV lifted". BBC News. February 28, 2011. Archived from the original on May 20, 2011. Retrieved August 25, 2013.
  28. ^ Baddhan, Raj (21 March 2016). "ATN Bangla rapped for 'Product Placement' error". BizAsia. Retrieved 10 December 2019.
  29. ^ "Dhaka Attack to get its television premiere". Dhaka Tribune. 27 May 2018. Retrieved 6 June 2022.
  30. ^ 'টাইটানিক' এবার এটিএন বাংলায়. BDNews24 (in Bengali). 12 August 2018. Retrieved 2 August 2022.
  31. ^ জনপ্রিয়তার শীর্ষে ধারাবাহিক নাটক ক্রাইম পেট্রোল. Daily Inqilab (in Bengali). 7 October 2018. Retrieved 31 July 2022.
  32. ^ বঙ্গে এলো তুর্কি সিরিয়াল 'জান্নাত'. BDNews24 (in Bengali). 1 April 2019. Retrieved 2 August 2022.
  33. ^ "Chinese TV drama serial debuts in Bangladesh". Daily Sun. 21 March 2019. Retrieved 2 August 2022.
  34. ^ জনপ্রিয় হচ্ছে চীনের ড্রামা সিরিজ 'পালক আকাশে উড়ে'. Jugantor (in Bengali). 16 May 2019. Retrieved 2 August 2022.
  35. ^ এটিএন বাংলার নতুন রিয়েলিটি শো. Samakal (in Bengali). 10 June 2020. Retrieved 20 August 2022.
  36. ^ 'ফ্যামিলি ক্রাইসিস' নাটকের দ্বিতীয় সিজন আজ থেকে. The Daily Star (in Bengali). 30 March 2022. Retrieved 29 July 2022.
  37. ^ "Dhaka Tribune wins most innovative special supplement award". Dhaka Tribune. 27 September 2022. Retrieved 1 October 2022.
  38. ^ এটিএন বাংলা ২২ বছরে. Jugantor (in Bengali). 15 July 2018. Retrieved 5 August 2022.
  39. ^ Hasan, Khalid (June 2010). "TV 2010". The Daily Star. Retrieved 21 August 2022.
  40. ^ দর্শক জরিপে সেরা এটিএন বাংলা. BanglaNews24 (in Bengali). 31 May 2014. Retrieved 21 August 2022.
  41. ^ Baddhan, Lakh (11 February 2021). "Overnights: ATN Bangla shatters ratings record with a whopping share". BizAsia. Retrieved 21 August 2022.
  42. ^ Baddhan, Lakh (12 March 2021). "Overnights: ATN Bangla makes surprise return at No.1 on Thursday in UK". BizAsia. Retrieved 21 August 2022.

External links

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