Action figure

Source: Wikipedia, the free encyclopedia.

Action figure
TypeModel figure
Inventor(s)Hasbro
Countryvarious
Availability1964–present
Materialsusually plastic

An action figure is a poseable

historical. These figures are usually marketed toward boys and adult collectors. The term was coined by Hasbro in 1964 to market G.I. Joe
to boys (while competitors called similar offerings boy's dolls).

According to a 2005 study in

collectible
and not played with like a child's toy.

History

Precursors

(Left): A clay mannequin created by Albrecht Dürer, circa 1525. (Right): advertisement for the Humpy Dumpty Circus set of 1904

Articulated dolls go back to at least 200 BCE, with articulated clay and wooden dolls of ancient Greece and Rome. Many types of articulated figures date to the early modern period, including the artists' mannequin[2] and the Japanese ichimatsu doll. The modern ball-jointed doll was first created in Western Europe in the late 19th century. From the late 19th century through the early 20th century French and German manufacturers made bisque dolls with strung bodies articulated with ball-joints made of composition: a mix of pulp, sawdust, glue and similar materials.[3] These dolls could measure between 15 and 100 cm (6 and 39.5 in) and are now collectible antiques.

Besides the articulated doll, another important precursor to the action figure is the

hollow casting first being utilized in the 1890s[4] and polyethylene figures becoming common by the 1950s.[5]
The toy soldier market, ubiquitous thanks to its history and mass-production methods, would therefore become a natural home for the military-themed action figure.

One of the earliest toys to bear resemblance to modern action figures is Albert Schoenhut's "Humpy Dumpty Circus", released in 1904,[6] which featured articulated wooden figures interacting with various devices.[7]

1960s–1970s

WWE wrestling fighters by Hasbro, the company that first used the term "action figure" in 1964

The term "action figure" was coined by Hasbro in 1964, to market their G.I. Joe figure to boys who refused to play with "dolls", a term primarily associated as a girl's toy. (A similar toy named Johnny Hero was introduced by Rosko Industries for Sears in 1965, but was known as a "Boy's Doll" since the term action figure had not gained widespread usage at that point.) G.I. Joe was initially a military-themed 11.5-inch figure proposed by marketing and toy idea-man Stan Weston. It featured changeable clothes with various uniforms to suit different purposes.

In a move that would create global popularity for this type of toy, Hasbro also

licensed the product to companies in other markets. These different licensees had a combination of uniforms and accessories that were usually identical to the ones manufactured for the US market by Hasbro, along with some sets that were unique to the local market. The Japanese had at least two examples where a Hasbro licensee also issued sublicenses for related products. For example, Palitoy (in the UK) issued a sublicense to Tsukuda, a company in Japan, to manufacture and sell Palitoy's Action Man accessories in the Japanese market. Takara
also issued a sublicense to Medicom for the manufacture of action figures.

Takara, still under license by Hasbro to make and sell G.I. Joe toys in Japan, also manufactured an action figure incorporating the licensed GI Joe torso for Henshin Cyborg-1, using transparent plastic revealing cyborg innards, and a chrome head and cyborg feet. During the oil supply crisis of the 1970s, like many other manufacturers of action figures, Takara was struggling with the costs associated with making the large 11+12-inch figures, So, a smaller version of the cyborg toy was developed, standing at 3+34 inches (95 mm) high, and was first sold in 1974 as Microman. The Microman line was also novel in its use of interchangeable parts. This laid the foundation for both the smaller action figure size and the transforming robot toy. Takara began producing characters in the Microman line with increasingly robotic features, including Robotman, a 12-inch (300 mm) robot with room for a Microman pilot, and Mini-Robotman, a 3+34-inch (95 mm) version of Robotman. These toys also featured interchangeable parts, with emphasis placed on the transformation and combination of the characters.

In 1971,

Kenner
's Star Wars 3+34-inch (95 mm) toy line made the newer, smaller size figure with molded-on clothing the industry standard. Instead of a single character with outfits that changed for different applications, toy lines included teams of characters with special functions. Led by Star Wars-themed sales, collectible action figures quickly became a multimillion-dollar secondary business for movie studios.

From 1972 to 1986 there was a famous line of Big Jim action figures produced by Mattel.

1980s–1990s

The 1980s spawned all sorts of popular action figure lines, many based on cartoon series, which were one of the largest marketing tools for toy companies. Some of the most successful to come about were

Micro Change line of toys: objects that could "transform" into robots. In 1984, Hasbro licensed Micro Change and another Takara line, the Diaclone transforming cars, and combined them in the US as the Transformers
, spawning a still-continuing family of animated cartoons.

As the '80s were ending, more and more collectors started to surface, buying up the toys to keep in their original packaging for display purposes and for future collectability. This led to flooding of the action figure toy market. One of the most popular action figure lines of the late 1980s and early 1990s,

merchandise
.

It was during this time that popular characters were increasingly getting specialized costume and variant figures. Batman quickly became most notorious for this (i.e. Arctic Batman, Piranha Blade Batman, Neon Armor Batman). Rather than individual characters, these variants would make up the bulk of many action figure lines and often make use of the old figure and accessory molds. Glow-in-the-dark figures and accessories also became popular in the early '90s with lines like Toxic Crusaders and Swamp Thing.

A 1999 study found that "the figures have grown much more muscular over time, with many contemporary figures far exceeding the muscularity of even the largest human

bodybuilders" and that the changing cultural expectations reflected by those changes may contribute to body image disorders in both sexes.[9]

2000s onwards

Paul Stanley action figure made by McFarlane Toys

The adult collector market for action figures expanded with companies such as

Masters of the Universe revival and Justice League Unlimited, however, still evoke adult collector followings as well. Comic book firms are also able to get figures of their characters produced, regardless of whether or not they appeared in movies or animated cartoons. Examples of companies that produce comic figures and merchandise almost exclusively include Toy Biz and DC Direct
.

Adult-oriented figure lines are often exclusive to specific chain stores rather than mass retail. Popular lines often have figures available exclusively through mail-in offers and comic conventions, which raises their value significantly. Ploys such as packaging "errors" and "short-packed" figures have also been used by toy companies to increase collector interest.

Production

Raw materials

Modelling clay and various sculpting tools are used to create the prototype. The actual figure is molded from a harder plastic resin such as acrylonitrile butadiene styrene (ABS). Softer plastics and nylon may be used for costume components including body suits, capes, and face masks. Acrylic paints of various colors may be used to decorate the figure. More elaborate toys may contain miniature electronic components that provide light and sound effects.

Designs

Display case in Japan featuring typical anime/manga action figures and figurines

Once the character has been selected, the actual design process begins with sketches of the proposed figure. The next step is the creation of a clay prototype, but other materials such as wax can also be used for the prototype. This model is made by bending aluminum wires to form the backbone of the figure, known as an armature. The wire form includes the outline of the arms and legs posed in the general stance that the figure will assume. The sculptor then adds clay to the armature to give the basic weight and shape that is desired. The clay may be baked slightly during the prototyping process to harden it. Then, the sculptor uses various tools, such as a wire loop, to carve the clay and shape details on the figure.

After creating the basic form, the sculptor may choose to remove the arms and work on them separately for later attachment. This gives the sculptor more control and allows him to produce finer details on the prototype. Working with blunt tools, the sculptor shapes the body with as much detail as is desired. During this process, photo and sketch references are used to ensure the figure is as realistic as possible. Some sculptors may even use human models to guide their design work.

Several DC Comics superheroes action figures exhibited in Mexico City

After the general body shape is complete, the sculptor adds the finer details, paying close attention to the eyes, nose, and mouth that give the figure its lifelike expression. The designer may attach a rough lump of clay on the main figure as a temporary head while the real head is sculpted on a separate armature. This allows the sculptor to finish the figure's facial expressions independently of the body. At this point, the finished head can be attached to the main armature and joined to the body with additional clay. Once the head is attached, the neck and hair are sculpted to properly fit to the figure. Then, depending on the design of the figure, the costume may be sculpted directly onto the body. However, if a cloth costume or uniform will be added later, the prototype is sculpted without any costume details. During this process, parts of the clay may be covered with aluminum foil to keep it from prematurely drying out. Once everything is completed, the entire figure is baked to harden the clay.

The sculpted prototype is then sent for approval to the manufacturer. Once all design details have been finalized, the prototype is used to make the molds that will form the plastic pieces for the mass-produced figure. The entire sculpting process may take about two weeks, depending on the skill and speed of the sculptor. This process may be repeated several times if revisions must be made to the figure. Several months are typically allowed for this design phase.[10][11]

Characteristics and features

Scale

Action Figures come in fixed scales to allow compatibility within (and sometimes between) toy ranges.

Ratio Inches per foot Size Examples[12]
1:32 0.375" [9.5 mm] 2.125" [54 mm] 2.12-inch HASBRO Star Wars: Unleashed toy soldiers and Wm.Britain Ltd. plastic figures, farm animals and vehicles.
1:30 0.4" [10.16 mm] 2.36" [60 mm] Used for detailed metal toy soldiers (King & Country, BlackHawk, Wm.Britain).
1:24 0.5" [12.7 mm] 2.5" [63.5 mm] 2.5-inch mini Action Figures (Hasbro's Playskool and Star Wars: Galactic Heroes). Also called 1/2-inch scale for children's dollhouses.
1:18 0.67" [16.93 mm] 3.75" [95.25 mm] 3.75-inch action figures (Kenner Star Wars, Hasbro G.I. Joe: A Real American Hero, Mattel Jurassic World). Also called 2/3-inch scale for children's dollhouses.
1:16 0.75" [19.05 mm] 4" [101.6 mm] 4-inch action figures. Also used for most plastic toy animal figures and Ertl's toy farm sets (animals, structures, and most vehicles). The Hasbro 3.75-inch G.I. Joe figures' vehicles are closer to this scale.
1:15 0.8" [20.32 mm] 5" [127 mm] 5-inch action figures (Kenner Jurassic Park, Bandai Power Rangers).
1:12 1" [25.40 mm] 6" [152.4 mm] 6-inch action figures (Toy Biz Marvel Legends, Hasbro Marvel Cinematic Universe, Playmates Teenage Mutant Ninja Turtles, and DC Direct Action Figures). Also used for "Classic scale" model horses and called 1-inch scale for dollhouses.
1:10 1.2" [30.48 mm] 7" [177.8 mm] 7-inch action figures (Mattel "classic scale" He Man and the Masters of the Universe, DC Universe and most NECA Figures).
1:9 1.33" [33.87 mm] 8" [203.2 mm] 8-inch action figures and dolls (Mego World's Greatest Super Heroes). Also used for "Traditional scale" model horses.
1:6 2" [50.80 mm] 12" [304.8 mm] 12-inch Articulated figures - Action Figures like Hasbro "classic scale" G.I. Joe, Dragon Models New Generation Life Action Figures, and Hot Toys Movie Masterpiece Series. Fashion dolls like Mattel's Barbie or Volks' Dollfie. Also used for static display figures (commonly of anime characters).
1:4 3" [76.20 mm] 18" [457 mm] 18-inch highly detailed larger action figures and fashion dolls.
1:3 4" [101.60 mm] 24" [609.6 mm] 24-inch highly articulated large ball-jointed fashion dolls (Volks Super Dollfie).

Articulation

A fashion doll figure with articulated parts

A common feature among action figures is body articulation, often referred to as points of articulation (POA)[13] or joints. The most basic forms of articulation include one neck joint, two shoulder joints, and two hip joints. Beyond these, rotating wrists, bending knees, and a swiveling waist are also common. Various terms have come into practice such as a "cut" joint, frequently used to allow a basic head rotation at the neck or arm rotation at the shoulder. The "T" joint at a figure's hips commonly allows up to 180° of front-to-back leg rotation; although, this may vary. Ball joints often allow more liberal movement than a cut, such as the figure's head being able to tilt in addition to a cut's strict vertical rotation. Basic knee articulation often relies on what is considered a pin joint.[14][15][16]

The amount and style of figure articulation used by toy designers have varied over the years. Two of the most popular figure lines of the 1980s, G.I. Joe: A Real American Hero and Masters of the Universe, contrasted one another greatly in articulation; the former included several points in their small, 3+34-inch (95 mm) scale while the bulkier latter remained minimal. Both, however, used methods involving rubber cords at the hips that are little used today. In the 2000s, Toy Biz's popular Marvel Legends line became known for its high rate of articulation, even boasting points at the abdomen, toes, and fingers.[17]

Accessories

While not all action figures include accessories, the additional items often prove essential to characters and their effectiveness as interactive toys. Typical 3+34-inch (95 mm) scale G.I. Joe figures include several intricately sculpted guns or hand weapons that can be fastened inside the figures' hands. Missile launchers are also commonplace in military and comic book figure lines and usually involve a spring-loaded mechanism. However, possibly due to safety concerns, this method saw a decline in the mid-1990s. Some figures, particularly of the

Joker, have incorporated water-squirting weapons.[18]

More recently, Marvel Legends has popularized the "build-a-figure" concept. Each figure of a particular series includes a body part to a larger-scaled figure. This encourages the consumer to purchase every figure of the given series, in order to complete the larger figure. The concept has spread into Mattel's DC Universe Classics. Figures intended to appeal to the collector market commonly include a display base[19] and/or pack-in comic book. In such cases accessories may be designed more for display than play.

Types of packaging

Manufacturers have packaged their action figures in a number of ways.

Window Box packaging Window box packages consist of a sturdy, but somewhat thin cardboard box that allows for easy stacking. The box has colorful artwork to draw one's attention. The front of the box will have an area of the cardboard that is cut out and a thin piece of soft plastic then fills the cutout area. This ensures easy visibility of the action figure inside of the box. This type of packaging was used by companies such as Mego Corporation in the early 1970s until they switched to the Carded Bubble style of packaging in the mid to late 1970s. Window Box packaging is still used today, often for figures that measure 10" or taller in height.

Carded Bubble packaging This type of packaging consists of a sturdy piece of thin cardboard backing known as a "Card." The card is decorated with colorful artwork to draw consumer attention. The action figure is placed on the card and a bubble of clear plastic is then laid over the top of the action figure and attached to the card. The figure is then clearly visible to consumers. Often the bubble will have several small, fitted compartments to hold the figure and its accessories in place.

Kenner and Hasbro
's packaging of Star Wars action figures since 1977 are an example.

PVC
segments.

Tube packaging Another recent type of

PVC packaging is a tube-shaped piece of PVC plastic surrounding the action figure. The tube may be cylindrical or oval in shape. Artwork on the package is often in the form of a sticker affixed to the outside of the PVC tube. This type of packaging has been used by Hasbro for their Star Wars
Galactic Heroes line of figures.

Action features

Figures of the original Masters of the Universe line included many unique "action features": Battle Armor He-Man and

Grizzlor and Moss Man as well as the unique scents of the latter and Stinkor
.

The success of the many

Teenage Mutant Ninja Turtles
' Mutatin' series among others.

In 1987, Mattel introduced figures for the television series Captain Power and the Soldiers of the Future. The line boasted an interactive game where children could shoot at the TV screen. However, while an ambitious concept, it was not a long-term success.

Sgt. Savage.[22]

The majority of figures in

Kenner's Super Powers Collection toted a punching action upon the squeezing together of their legs.[23] In a more technically advanced method, the Ninja Turtles' Wacky Action series involved a wind-up gear that caused the motorized performance of certain actions like swimming legs or a rotating wrist.[24] Two years prior also saw the release of Tyco's Dino-Riders, which featured battery powered, motorized dinosaurs.[25]

See also

References

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    .
  2. ^ Marjorie Shelley (21 April 2016). "Mannequins: A Tool of the Artist's Workshop". Metropolitan Museum of Art.
  3. ^ "Glossary of Doll Collecting Terms -- Composition". Archived from the original on 16 December 2008. Retrieved 26 May 2017.
  4. ^ Hampshire Museums Service Archived 14 June 2007 at the Wayback Machine Retrieved on August 25th, 2008.
  5. ^ Sheil, T., and Sheil, A., eds. Army Men. Retrieved on August 25, 2008.
  6. ^ Humpty Dumpty Circus at thecavenderdiary.com, 1 Feb 2015
  7. ^ Scott Neitlich. Birth of the Action Figure, Playset AND Stop Motion Toy Animation (i.e. "Robot Chicken")! Spector Creative, April 19, 2021. https://www.youtube.com/watch?v=TsFCMviSocg
  8. ^ Action Figure History Archived 8 November 2018 at the Wayback Machine actionfiguresbuff-jon.com. Retrieved on 2-26-10.
  9. PMID 10349585
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  10. ^ Figures: How Products are Made[permanent dead link]
  11. ^ "How action figure is made - manufacture, making, history, used, parts, components, industry, History, Design". www.madehow.com. Retrieved 1 February 2016.
  12. ^ Action Figure Fury: Action Figure Scales – All You Need to Know (9 September 2012)
  13. ^ Batman Begins Collector Edition action figure MWCToys.com (2005). Retrieved on 5-07-09.
  14. ^ Star Trek action figures MWCToys.com (2009). Retrieved on 5-03-09.
  15. ^ Terminator: Salvations T-600 and Marcus action figures MWCToys.com (2009). Retrieved on 5-03-09.
  16. ^ Review: These Watchmen action figures trade action for good looks Archived 27 April 2009 at the Wayback Machine SYFY Wire (March 2009). Retrieved on 06-06-20.
  17. ^ Marvel Legends 13 Green Goblin action figure MWCToys.com. Retrieved on 5-07-09.
  18. ^ Batman (Toy Biz) – Figures BatmanYTB.com. Retrieved on 5-03-09.
  19. ^ Hall of Heroes Snake Eyes (v41) YoJoe.com (29 April 2009). Retrieved on 5-06-09.
  20. ^ Battle Armor He-Man Archived 27 February 2009 at the Wayback Machine He-Man.org. Retrieved on 5-03-09.
  21. ^ The Dark Knight Collection – Series 1 BatmanYTB.com. Retrieved on 5-03-09.
  22. ^ Desert-Camo Sgt. Savage YoJoe.com. Retrieved on 5-03-09
  23. ^ History Archived 13 April 2009 at the Wayback Machine ToyOtter.com. Retrieved on 5-07-09.
  24. ^ Slice 'N Dice Shredder Archived 1 August 2009 at the Wayback Machine NinjaTurtles.com. Retrieved on 5-06-09.
  25. ^ "Dino Riders: The Toys". toyarchive.com. Retrieved 28 September 2006.