Google AdSense
Cross-platform (web-based application) | |
Type | Online advertising |
---|---|
Website | www |
Google AdSense is a program run by
Overview
This section needs additional citations for verification. (September 2010) |
Google uses its technology to serve
Some webmasters put significant effort into maximizing their AdSense income. They do this mainly by following[8] best practices:
- They produce good quality content that attracts and engages users and provides a good user experience.
- They follow webmaster guidelines.
- They avoid flooding their website with advertisements.
- They do not try methods that encourage users to click ads. Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements".
- They do not link or redirect to websites with a poor reputation.
The source of all AdSense income is the Ads program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense requires an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid. Google currently shares 68% of revenue generated by AdSense with content network partners, and 51% of revenue generated by AdSense with AdSense for Search partners.[9] On June 18, 2015, Google announced rebranding of AdSense with a new logo.[10]
History
Google launched its AdSense program, originally named "Content targeting advertising" in March 2003.[11] The AdSense name was originally used by Applied Semantics, a competitive offering to AdSense. The name was adopted by Google after Google acquired Applied Semantics in April 2003.[12] Some advertisers complained that AdSense yielded worse results than Google Ads, since it served ads that related contextually to the content on a web page and that content was less likely to be related to a user's commercial desires than search results. For example, someone browsing a blog dedicated to flowers was less likely to be interested in ordering flowers than someone searching for terms related to flowers. As a result, in 2004 Google allowed its advertisers to opt-out of the AdSense network.[13]
Paul Buchheit, the founder of Gmail, had the idea to run ads within Google's e-mail service. But he and others say it was Susan Wojcicki, with the backing of Sergey Brin, who organized the team that adapted that idea into an enormously successful product.[14] By early 2005 AdSense accounted for an estimated 15 percent of Google's total revenues.[13] In 2009, Google AdSense announced that it would now be offering new features, including the ability to "enable multiple networks to display ads". In February 2010, Google AdSense started using search history in contextual matching to offer more relevant ads.[15] On January 21, 2014, Google AdSense launched Direct Campaigns, a tool where publishers may directly sell ads. This feature was retired on February 10, 2015.
Types
Content
The content-based advertisements can be targeted at users with certain interests or contexts. The targeting can be CPC (cost per click) or CPM (cost per thousand impressions) based, the only significant difference in CPC and CPM is that with CPC targeting, earnings are based on clicks while CPM earnings recently are actually based not just per views/impression but on a larger scale, per thousand impressions, therefore driving it from the market, which makes CPC ads more common.
There are various ad sizes available for content ads. The ads can be simple text, image, animated image,
Search
AdSense for search allows publishers to
Video
AdSense for video allows publishers with video content (e.g., video hosting websites) to generate revenue using ad placements from Google's extensive advertising network. The publisher is able to decide what type of ads are shown with their video inventory. Formats available include linear video ads (pre-roll or post-roll), overlay ads that display AdSense text and display ads over the video content, and the TrueView format.[17] Publishers can also display companion ads - display ads that run alongside video content outside the player. AdSense for video is for publishers running video content within a player and not for YouTube publishers.
Link units
Link units are closely targeted to the interests of users. Because users directly interact with the ad unit, they may be more interested in the ads they eventually see.
AdSense publishers are paid for clicks on the ads that are linked from link unit topics, not for clicks on the initial topics themselves. The ads on the linked page are pay-per-click Google ads similar to those shown in regular AdSense ad units. Link Units
Discontinued types
Mobile content
AdSense for mobile content allowed publishers to generate earnings from their
Domains
AdSense for domains allows advertisements to be placed on domain names that have not been developed. This offers domain name owners a way to monetize (make money from) domain names that are otherwise dormant or not in use. AdSense for domains is currently being offered to all AdSense publishers, but it wasn't always available to all. On December 12, 2008, TechCrunch reported that AdSense for Domains is available for all US publishers.[19] On February 22, 2012, Google announced that it was shutting down its Hosted AdSense for Domains program.[20]
Feeds
In May 2005, Google announced a limited-participation beta version of AdSense for Feeds,
How it works
- The webmaster who wishes to participate in AdSense inserts the AdSense JavaScript code into a webpage.
- Each time this page is visited by an end user (e.g., a person surfing the Internet), the JavaScript code uses inlined JSON to display content fetched from Google's servers.[24]
- For keywords. If keywords have been cached already, advertisements are served for those keywords based on the Ads biddingsystem.
- For website-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost per mille (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.[25]
- For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service.[26] The referral program was retired in August 2008.[27]
- Search advertisements are added to the list of results after the visitor/user performs a search.
- Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense publishers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified. (see Click fraud for more information).
Reception
This section needs additional citations for verification. (June 2012) |
Some
In May 2014, Hagens Berman law firm filed a national class-action lawsuit against Google, claiming the company unlawfully denies payments to thousands of website owners and operators who place ads on their sites sold through Google AdWords.[30]
There were numerous complaints in online discussion forums about a difference in treatment for publishers from China and India, namely that sites from those locations are required to be active for six months before being eligible for AdSense.[31][32][33] Due to alleged concerns about click fraud, Google AdSense has been criticized by some search engine optimization firms as a large source of what Google calls "invalid clicks", in which one company clicks on a rival's search engine advertisements to drive up the other company's costs.[34] The payment terms for webmasters have also been criticized. Google withholds payment until an account reaches US$100,[35]
Google came under fire when the official Google AdSense Blog showcased the French video website Imineo.com. This website violated Google's AdSense Program Policies by displaying AdSense alongside sexually explicit material.[
See also
References
- ^ Google Expands Advertising Monetization Program for Websites, June 18, 2004, Press Release, Google
- ^ "DoubleClick by Google - Better digital advertising".
- Search Engine Land. Retrieved January 20, 2015.
- ^ "Websites using Google AdSense". Retrieved 22 January 2021.
- ^ "About the responsive behavior of display ad units - AdSense Help". support.google.com.
- ^ "Usage of advertising networks for websites". W3Techs. 2012-08-25.
- ^ "Ad placement policies - AdSense Help". support.google.com.
- ^ "AdSense best practice: Set yourself up for success". Google. 2017-04-18. Retrieved 2020-06-10.
- ^ a b "Google Form 10-Q, Q2 2010". 2010-07-15. Archived from the original on 30 September 2010. Retrieved 2010-09-08.
- ^ Adsense rebrands with new logo, Preview Tech, June 19, 2015.
- ^ Matt, Cutts. "Google Guy". Web Master World. Archived from the original on 2014-03-04.
- ^ "Google Acquires Applied Semantics". News from Google. April 23, 2003. Retrieved July 12, 2014.
- ^ ISBN 978-1-85788-361-9.
- San Jose Mercury News. Retrieved July 12, 2014.
- CNNMoney.com. Retrieved 2012-07-26.
- ^ "Adsense ads per page limit lifted". Bestparttimejob.in. 22 August 2016. Retrieved 23 August 2016.
- ^ "AdSense for video overview - AdSense Help".
- ^ "Inside AdSense: Mobile becomes a core component of AdSense". Inside AdSense. Retrieved 13 October 2014.
- ^ AdSense For Domains Now Available For All US Publishers, Robin Wauters, Dec 12, 2008, TechCrunch
- ^ Google kills "hosted" Adsense for Domains program , Andrew Allemann, February 22, 2012, Domain Name Wire
- ^ "What is a feed? - AdSense Help". support.google.com. Retrieved 2020-06-10.
- ^ Ghosemajumder, Shuman (2005-05-17). "Official Google Blog: Feed me". Retrieved 2007-12-29.
- ^ John, Tony (28 November 2012). "AdSense For Feeds going away". Techulator.com. Retrieved 13 October 2014.
- ^ "How AdSense works - Google AdSense Help". support.google.com. Retrieved 2023-01-13.
- ^ "Google AdSense Help Center: What are CPM ads?". 2007-12-29. Archived from the original on 2009-01-22. Retrieved 2007-12-29.
- ^ "Google AdSense Help Center: What is the referrals feature?". 2007-12-29.
- ^
"Google yanks AdSense referral program, offers shoddy surrogate". blog.anta.net. 2008-07-01. ISSN 1797-1993. Archived from the originalon 2011-07-23. Retrieved 2008-07-01.
- ^ "Google Webmaster Guidelines". Retrieved 2012-02-02.
If you believe that another site is abusing Google's quality guidelines, please report that site at https://www.google.com/webmasters/tools/spamreport.
- ^ Jah, Benaifer (2005-12-27). "Trojan Horse program that targets Google AdSense ads". TechShout.
- ^ "Google Adsense Class Action Lawsuit". hbsslaw.com. 24 May 2014. Retrieved 1 January 2016.
- ^ "Eligibility to participate in AdSense". Retrieved 7 December 2011. (Google policy)
- ^ Discussion forum example: complaint about treatment India vs. Pakistan, 2009
- ^ Jawahar, Mahesh (20 February 2012). "Google Adsense and its adventure in India: The real story of Google adsense scam in India!!". Archived from the original on 4 March 2016. Retrieved 29 September 2015. (blog blames Indians for their click fraud scams, does not blame Google)
- ^ Mann, Charles C. (January 2006). "How click fraud could swallow the internet". Wired.
- ^ "When do I get paid?". Google AdSense Help Center.
- ^ "Adult content". Google AdSense Help Center.
- ^ "BE CAREFUL when using both AdSense + AdWords by Google". 2009-02-19.
- ^ "Google's Worst Ads Ever (GOOG)". Business Insider. 2009-08-20.
- ^ "Privacy Concerns adsense". Allaboutcookies.org. Retrieved 13 October 2014.
- ^ "Google AdSense terms". Retrieved 13 October 2014.