Airplay
The examples and perspective in this article may not represent a worldwide view of the subject. (January 2020) |
Airplay is how frequently a song is being played through broadcasting on radio stations. A song which is being played several times every day (
Background
For commercial broadcasting, airplay is usually the result of being placed into
Geography
Most countries have at least one radio airplay chart in existence, although larger countries such as
A song which was successful in the airplay charts but weak in sales was commonly known as a "
Airplay can be a crucial element in securing a singer's 'hit', and alongsideAaliyah's "Try Again" (2000) was the first song ever to reach number one on the Billboard Hot 100 based solely on the strength of its radio airplay.[11]
Radio airplay is monitored through
Music sales
There is a symbiotic relationship between the airplay of records and sales. The record industry utilises airplay on the radio to promote artists and records to radio listeners.
Dixie Chicks' radio boycott
The popularity of the
Pay-to-play
Record companies and artists can pay for airplay from radio stations.
Technology
Airplay is measured by the number of spins and detections. The
Music charts
There is a distinction between sales charts and airplay charts. When a record label has a number one single, it earns that designation based on its position on a sales chart. If that record is number one on the radio station, it reaches that position based on its airplay, location of the radio station, and how many singles it sold. Billboard has the most widely used airplay charts and includes every significant music genre.[17] Billboard has 25 airplay charts that detect airplay across 140 radio markets. To compile the airplay charts, Billboard monitors 140 radio markets, over 1,600 radio stations to see over 100 million songs each year. To ensure airplay detection, label marketers must register their recorded music with the Broadcast Data Systems (BDS), the technology provider of Billboard.[17] Billboard's weekly airplay charts rank singles according to the amount of airplay they receive on monitored radio stations and the resulting size of the combined audience that heard the song being played.[17]
References
- ^ a b "Aussie acts buck airplay snub". news.com.au. 21 April 2008. Archived from the original on 4 June 2011. Retrieved 26 February 2010.
- ^ Sharbutt, Jay (10 December 1977). "Sunday's Billboard music awards: Records sales, airplay the key". Eugene Register-Guard. Associated Press. p. TV9. Retrieved 26 February 2010.[permanent dead link]
- ^ Abbott, Jim (19 December 1998). "Radio deal puts spin on airplay". Orlando Sentinel. p. C1. Archived from the original on 25 October 2012. Retrieved 26 February 2010.
- ^ Leeds, Jeff (27 December 2001). "Middlemen Put Price on Airplay". Los Angeles Times. p. C1. Retrieved 26 February 2010.
- ^ a b DeKnock, Jan (6 August 1986). "Billboard's numbers game can make or break a record". Chicago Tribune. p. 3. Retrieved 26 February 2010.[permanent dead link]
- ^ "Sales and airplay decide what counts as a hit". USA Today. 24 October 1994. p. 4D. Retrieved 26 February 2010.
- ^ Barnes, Ken (3 January 2002). "Country rules on the radio; There's not a Britney in this airplay bunch". USA Today. p. D1. Retrieved 26 February 2010.
- ^ Trevett, Claire (15 March 2006). "New Zealand music achieves record level of local airplay". The New Zealand Herald. Retrieved 26 February 2010.
- ^ Posniak, Alan (2 October 1968). "Badger Beat: Wisconsin Bands and Combos". The Milwaukee Journal. Retrieved 26 February 2010.
Consequently, what we ended up with was a turntable hit (so called because it received lots of play on disk jockeys' record turntables).
[permanent dead link] - ^ DeKnock, Jan (17 July 1992). "The case of the airplay-poor hits". Chicago Tribune. Retrieved 26 February 2010.
- ^ Ramirez, Erika (25 August 2011). "Aaliyah's Top 10 Billboard Hits". Billboard. Prometheus Global Media. Retrieved 25 August 2011.
- ^ a b c d e Dertouzos, J (2008). "Radio airplay and the record industry: An economic analysis". National Association of Broadcasters USA.
- ^ a b Bandookwala, M (2010). "Radio airplay, digital music sales and the fallacy of composition in New Zealand". Review of Economic Research on Copyright Issues.
- ^ a b c Rossman, G (2012). Climbing the charts: What radio airplay tells us about the diffusion of innovation. Princeton University Press.
- ^ Clarke, B (17 June 2006). "Pop - The Dixie Chicks - Shepherd's Bush Empire London". The Guardian.
- ^ a b Leight, E (10 September 2019). "'Nobody Is Scrutinizing This': How Labels Pay to Get Songs on the Radio". Rolling Stone.
- ^ ISBN 9781134705481.
- ^ "47 U.S. Code § 317 - Announcement of payment for broadcast". Cornell Law School.
- ^ A, Montgomery; W, Moe; D, Hall. "Should Record Companies Pay for Radio Airplay? Investigating the Relationship Between Album Sales and Radio Airplay". Working Paper, University of Pennsylvania.
- ^ a b "Audio Measurement" (PDF). Nielsen. Archived from the original (PDF) on 1 December 2020. Retrieved 25 May 2021.
- ^ a b "Billboard Charts Legend". Billboard.
- ^ Stutz. "Billboard Parent Company Valence Media Acquires Nielsen Music". Billboard.