Ajax Experience

Coordinates: 52°21′58″N 4°53′52″E / 52.3661°N 4.8978°E / 52.3661; 4.8978
Source: Wikipedia, the free encyclopedia.
Ajax Experience
Ajax Experience is located in Amsterdam
Ajax Experience
Location of the museum in Amsterdam
Established24 September 2011
Dissolved1 August 2013
LocationRembrandtplein, entry at Utrechtsestraat 9
1017 DA Amsterdam
Coordinates52°21′58″N 4°53′52″E / 52.3661°N 4.8978°E / 52.3661; 4.8978
TypeSports Museum
CuratorPaul van den Boom
WebsiteOfficial website[permanent dead link] (in Dutch)

The Ajax Experience was a museum dedicated to AFC Ajax' club history in Amsterdam in the Netherlands. The museum, located at the Rembrandtplein, was opened on 24 September 2011 and closed within two years after a 9 million euro loss.

History

On 24 September 2011,

Artis.[3]

Location

Situated on the famed Rembrandtsplein in Amsterdam-Centrum in a former

ABN-AMRO banking facility, the 1,400 m2 space proved to be optimal to provide the needed room to supply an interactive experience which featured cinematic match summaries, while showcasing the overall successes and big names associated with the club on the historic downtown square.[4]

Dissolution

On 23 July 2013 it was announced that Ajax would discontinue the Ajax Experience, citing a loss in revenue as the cause for the discontinuation of the establishment.[5] The World of Ajax situated at the stadium would however continue to serve as a touristic function for the club, while the fanshop situated at the same location as the Experience remained open until 1 February 2014.[6] The club made a reported €9 Million loss over the course of two years through the museum, which resulted in its immediate shutdown only 2 years after its opening day.[7]

See also

References

  1. ^ Pretwerk. "Nieuwe attractie in Amsterdam geopend: De Ajax Experience". Retrieved 8 November 2013.
  2. ^ A Football Report. "The Ajax Experience x Sid Lee Architecture". Retrieved 8 November 2013.
  3. ^ Het Parool. "Ajax krijgt 'experience center' in Amsterdam". Retrieved 8 November 2013.
  4. ^ Het Parool. "Ajax Experience opent op Rembrandtplein". Retrieved 8 November 2013.
  5. ^ Beurs.NL. "Ajax stopt met verliesgevende project Ajax Experience". Archived from the original on 9 November 2013. Retrieved 8 November 2013.
  6. ^ De Telegraaf. "Ajax stopt met Ajax Experience". Retrieved 8 November 2013.
  7. ^ RTL Z. "Ajax verliest 9 miljoen euro op museum". Archived from the original on 9 November 2013. Retrieved 8 November 2013.

External links