Ajax Experience
Established | 24 September 2011 |
---|---|
Dissolved | 1 August 2013 |
Location | Rembrandtplein, entry at Utrechtsestraat 9 1017 DA Amsterdam |
Coordinates | 52°21′58″N 4°53′52″E / 52.3661°N 4.8978°E |
Type | Sports Museum |
Curator | Paul van den Boom |
Website | Official website[permanent dead link] (in Dutch) |
The Ajax Experience was a museum dedicated to AFC Ajax' club history in Amsterdam in the Netherlands. The museum, located at the Rembrandtplein, was opened on 24 September 2011 and closed within two years after a 9 million euro loss.
History
On 24 September 2011,
Location
Situated on the famed Rembrandtsplein in Amsterdam-Centrum in a former
Dissolution
On 23 July 2013 it was announced that Ajax would discontinue the Ajax Experience, citing a loss in revenue as the cause for the discontinuation of the establishment.[5] The World of Ajax situated at the stadium would however continue to serve as a touristic function for the club, while the fanshop situated at the same location as the Experience remained open until 1 February 2014.[6] The club made a reported €9 Million loss over the course of two years through the museum, which resulted in its immediate shutdown only 2 years after its opening day.[7]
See also
References
- ^ Pretwerk. "Nieuwe attractie in Amsterdam geopend: De Ajax Experience". Retrieved 8 November 2013.
- ^ A Football Report. "The Ajax Experience x Sid Lee Architecture". Retrieved 8 November 2013.
- ^ Het Parool. "Ajax krijgt 'experience center' in Amsterdam". Retrieved 8 November 2013.
- ^ Het Parool. "Ajax Experience opent op Rembrandtplein". Retrieved 8 November 2013.
- ^ Beurs.NL. "Ajax stopt met verliesgevende project Ajax Experience". Archived from the original on 9 November 2013. Retrieved 8 November 2013.
- ^ De Telegraaf. "Ajax stopt met Ajax Experience". Retrieved 8 November 2013.
- ^ RTL Z. "Ajax verliest 9 miljoen euro op museum". Archived from the original on 9 November 2013. Retrieved 8 November 2013.