Alyque Padamsee
Alyque Padamsee | |
---|---|
Mumbai, Maharashtra, India | |
Occupation(s) | Theatre personality, Ad-film maker |
Spouse(s) | Pearl Padamsee (divorced) Dolly Thakore (divorced)[citation needed] Sharon Prabhakar (separated)[citation needed] |
Children | 3, including Shazahn Padamsee |
Relatives | Akbar Padamsee (cousin) Raisa Padamsee (niece) |
Alyque Padamsee (5 March 1928[1] – 17 November 2018)[2] was an Indian theatre personality and ad film maker. He played Muhammad Ali Jinnah in the 1982 British period film Gandhi.
Besides being involved in Indian theatre as an actor and producer, Padamsee was an advertising professional who once headed the advertising company Lintas Bombay.[3][4][5]
Early life and education
Padamsee was born in
Padamsee's father, Jafferseth Padamsee, was an affluent businessman who owned 10 buildings and also ran a glassware and furniture business. His mother, Kulsumbai Padamsee, was a home-maker. She was Jaffer Padamsee's second wife; they had eight children. Her eldest son was Sultan Padamsee, also known as Bobby, a theatre actor who was reputedly gay and died by suicide at the age of twenty-three. Alyque was born after three girls; one of his older sisters, Zarina, was the wife of Hamid Sayani, brother of
Personal life
Padamsee's first wife was Pearl Padamsee, a Christian born to a Baghdadi Jewish mother and a Christian father. Pearl had been previously married; her first husband had been a Hindu, and she had two children by that marriage, a daughter named Rohini (1951–1961) and a son, Ranjit Chowdhry (1955–2020). Rohini Chowdhry died at age 10, very shortly after Pearl and Padamsee got married. Ranjit became an actor and died in 2020. Padamsee and Pearl had one daughter together, Raell Padamsee, who runs the acting school founded by her mother.[12] Padamsee and Pearl were divorced not long after the birth of Raeel, but Pearl chose to retain her married name 'Padamsee' for the rest of her life.[13]
After his first divorce, Padamsee had an extended relationship with Dolly Thakore, another Christian. She had also been previously married to a Hindu, Dilip Thakore, and divorced him to cohabit with Padamsee. For all intents and purposes, Padamsee and Dolly were assumed to be husband and wife by the world. They had a son together, Quasar Thakore-Padamsee, also a theatre professional.
After separating from Dolly, Padamsee married Sharon Prabhakar, another Christian who was twenty-seven years younger than him. Born to a Hindu father and a Christian mother, Sharon had previously been married to Bryan Mascarenhas. Padamsee and Sharon had a daughter together, Shazahn Padamsee. Like all her father's other children and step-children, Shazahn is an actress.
Advertising
For 14 years, Padamsee was the Chief Executive who built Lintas India to be one of the top agencies in the country. He went on to become the Regional Co-ordinator of Lintas South Asia. Known as the 'Father of Modern Indian Advertising',
Padamsee created Lalitaji for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, the MRF Muscle Man, the Liril girl in the waterfall, the Kamasutra couple, Hamara Bajaj, the TV detective Karamchand, the Fair & Handsome brand, etc. Recently he created the Idea of a Fatwa against Terrorism which was announced by the Grand Mufti of the Deoband Uloom. For the Golden Jubilee of The Indian Institute Technology Bombay his idea of starting an initiative to create 10 Great Ideas That Will Change The World In The Next 50 Years caused a great deal of excitement. He was also working on
He was the CEO of AP Advertising Pvt. Ltd., a firm of Image and Communications Consultants, who have provided consultancy services to a number of national and multinational companies, as Creative Advisor. [citation needed]
Theatre
Padamsee is also known for his English language theatre productions in India like
He worked for the Citizens for Justice & Peace, the Citizens Action Group, and he was on the Advisory Council of the Indian Institute of Technology (
Year | Title | Role | Notes |
---|---|---|---|
1982 | Gandhi | Muhammad Ali Jinnah |
Awards
- The Padmashri in 2000.[16]
- The Advertising Club of Mumbai named him "Advertising Man of the Century".
- Received Sangeet Natak Akademi Tagore Ratnain 2012.
Bibliography
A Double Life: My Exciting Years In Theatres and Advertising (autobiography)
References
- ^ "INFA Press and Advertisers Year Book". 1978.
- ^ "Alyque Padamsee - ad guru, theatre personality, actor and philanthropist, passes away at 90". Times Now News. 17 November 2018. Retrieved 17 November 2018.
- Times of India. Retrieved 9 February 2010.
- Rediff. Archived from the originalon 22 January 2010. Retrieved 9 February 2010.
- CNN-IBN. Archived from the originalon 25 January 2010. Retrieved 9 February 2010.
- ^ a b "Akbar Padamsee Biography". www.akbarpadamsee.net. Retrieved 1 July 2016.
- ^ "Alyque Padamsee: The man who wore several hats". Deccan Herald. 17 November 2018. Retrieved 8 September 2021.
- ^ "The last great moderns: Akbar Padamsee". Mint. 13 January 2012.
- ^ "The Alyque Padamsee brand of life". The Times of India. 9 November 2002. Retrieved 23 January 2015.
I was born into riches: Ours was a Kutchi business family. My father, Jafferseth, owned 10 buildings and also ran a glassware and furniture business. My mother, Kulsumbai Padamsee, was a housewife. Anything I wanted was there for the asking. We were eight children in all but I, being born after three daughters, was pampered most. Among Gujarati families, it was only the Padamsees and the royal house of Rajpipla. At school, I learnt to speak in English. Later, our parents learnt the language from us. All that I am today is because of what I learnt at school. Miss Murphy, who ran the school, was an inspirational figure for me.
- ^ "Being Alyque Padamsee: India's dream merchant". ibnlive.in.com. Archived from the original on 4 December 2008. Retrieved 17 January 2022.
- ^ "- YouTube". YouTube.
- ^ "Pathbreakers: Rael Padamsee". Hindustan Times. 8 March 2006. Archived from the original on 19 August 2007. Retrieved 30 November 2010.
- ^ Gehl, Reema (3 October 2007). "To Pearl, with love". Hindustan Times.
- ^ "Alyque Padamsee: God and Father of Modern Indian Advertising - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 27 January 2022.
For many in the advertising industry, Alyque Padamsee was God. Known as the Father of Modern Indian Advertising, he inspired a generation of advertising professionals and passed on his genius to many others.
- ^ "Error | Kennedy Center".
- ^ "Padma Awards" (PDF). Ministry of Home Affairs, Government of India. 2015. Archived from the original (PDF) on 15 October 2015. Retrieved 21 July 2015.
External links
- Alyque Padamsee at IMDb
- Alyque Padamsee at Penguin India