An An

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An An
CategoriesWomen's magazine
FrequencyWeekly
PublisherMagazine House Ltd.
First issue20 March 1970
CountryJapan
Based inTokyo
LanguageJapanese
Websitean an

An An (stylized as an an) is a weekly Japanese women's lifestyle magazine. It is one of the earliest and popular women's magazines in Japan.[1][2] In 2009 it was described by Japan Today as a mega-popular women's magazine.[3] It is also one of the best-selling women's magazines in the country.[4]

History and profile

The magazine was started as a sister publication of French magazine

self-identity.[5]

At the end of the 1990s an an was published biweekly.[10] The magazine has its headquarters in Tokyo and is published on a weekly basis on Tuesdays.[11][12] The publisher is Magazine House Ltd., a Tokyo based publishing company.[11][13] The company, which was also the founder of the magazine, was formerly named Heibun Shuppan.[14] The magazine has two versions, a regular one and a cheaper one.[1]

Like other young women's magazines in Japan an an frequently features articles on

advertisements rather than text.[15] However, instead of focusing on gossip, an an and another women's magazine Non-no provide their readers with self-help materials.[16] In addition, since its inception an an has been instrumental in changing attitudes of young Japanese women as well as in reinforcing new and subversive identities.[17] In 1984 it began to publish an annual sex special issue.[4] Its April 1989 cover read "Become Beautiful through Sex" (sekkusu de kirei ni naru).[4]

In 1976 the male version of an an, Popeye magazine, was started.[15]

In the mid-1990s the target audience of an an was stated to be women aged between 19 and 27 years old who were mostly unmarried, office workers and university students.[18]

an an celebrated its publication of 2,000 issues with an exhibition at the Tokyo Metro Omotesando station between 11 April and 17 April 2016.[19]

Circulation

The circulation of an an was between 540,000 copies and 720,000 copies in the period of 1970 and 2009.[7] In the mid 1990s the magazine sold 650,000 copies.[10] In 2006 its circulation was 280,683 copies.[20]

References

  1. ^ a b "Kindle celebrity image rights scandal hits anan magazine". Japan Trends. 21 September 2015. Retrieved 28 April 2016.
  2. ^ Kaori Shoji (12 May 2008). "Health-conscious Japanese women are running in style". The New York Times. Retrieved 28 April 2016.
  3. ^ "'Marriage-hunting' is latest buzzword". Japan Today. 1 March 2009. Retrieved 28 April 2016.
  4. ^ .
  5. ^ a b c The Art of Seduction and Affect Economy: Neoliberal Class Struggle and Gender Politics in a Tokyo Host Club (PDF) (PhD thesis). University of Illinois at Urbana-Champaign. 2008. p. 57.
  6. .
  7. ^ .
  8. .
  9. ^ "Section 2: Fashion". National Diet Library. Retrieved 26 September 2016.
  10. ^ .
  11. ^ a b "an an Magazine for Japan's Young Women". Japan Visitor Blog. 15 May 2014. Retrieved 28 April 2016.
  12. .
  13. ^ Jonti Davies (14 February 2007). "Women's magazine enters Japanese DS market". engadget. Retrieved 28 April 2016.
  14. S2CID 143669392
    .
  15. ^ a b Barbara Németh (2014). Masculinities in Japan (PDF) (MA thesis). Palacký University Olomouc.
  16. .
  17. .
  18. .
  19. ^ "Anan Magazine Commemorates 2,000 Issues Publication with an Exhibit". Arama! Japan. Retrieved 28 April 2016.
  20. ^ "Manga Anthology Circulations 2004-2006". ComiPress. 27 December 2007. Retrieved 6 February 2017.

External links