Anitta (singer)

Source: Wikipedia, the free encyclopedia.
For the Austrian singer, see Anita (singer).
In this Portuguese name, the first or maternal family name is de Macedo and the second or paternal family name is Machado.

Anitta
Anitta in 2021
Born
Larissa de Macedo Machado

(1993-03-30) 30 March 1993 (age 31)
Rio de Janeiro, Brazil
Occupations
  • Singer
  • songwriter
  • actress
Years active2010–present
Works
Spouse
Thiago Magalhães
​
​
(m. 2016; div. 2018)​
AwardsFull list
Musical career
Genres
Instrument(s)
  • Vocals
  • percussion
Labels
  • Floresta
  • Warner Brasil
Websiteanitta.com.br

Larissa de Macedo Machado (born 30 March 1993),

MTV Europe Music Awards and was the first Brazilian artist to be named Best Latin American Act.[3][4][5]

Shortly after the release of her debut single, "Meiga e Abusada" (2012), Anitta signed a recording contract with Warner Music Brazil in January 2013. She released her self-titled debut album in July 2013, which produced four hit singles, and was certified platinum.[3] Her second studio album, Ritmo Perfeito (2014), achieved commercial success in Lusophone countries,[6] and was released the same day as her first live album, Meu Lugar.[6][7]

Anitta released her third studio album,

trilingual fourth studio-visual album, Kisses (2019), which earned her a nomination for the Latin Grammy Award for Best Urban Music Album
.

Her fifth studio album,

Billboard Global Excl. U.S. chart and number two on Billboard Global, making Anitta the first Brazilian artist to lead a global music chart.[9]
2023 Grammy Awards.[13][14]

Early life

Anitta was born and raised in Honório Gurgel, a Rio de Janeiro neighborhood with one of the lowest HDIs.[5][15] She was the youngest daughter of Míriam Macedo and Mauro Machado, who divorced, with her mother getting custody.[16][17][18] Her brother, Renan Machado, is one of her music producers and jointly manages her career.

She began her singing when she was 8, joining the choir of Saint Luzia’s Parish in her neighborhood at her maternal grandparents’ insistence.[5] She took her first English classes at 11, having demonstrated above-average intelligence and an interest in an academic career. Her mother’s teacher later gave her free dance lessons.

After graduating from Colégio Pedro II, she finished a technical course in public administration in high school.[15][19] In 2013, she decided to pursue her artistic career and won the "Best New Artist" award given by the Associação Paulista de Críticos de Arte, an organization based in São Paulo, Brazil, that honors the best in the Brazilian arts.[20]

Anitta's stage name was inspired by the character “Anita” in the book Presença de Anita, adapted as a teleseries by TV Globo in 2001.[5] She thought the character "amazing" because "[Anita] could be sexy without looking vulgar; girl and woman at the same time".[5][10]

Anitta is a

native language, Portuguese, she speaks English and Spanish fluently.[21][22] She also has an advanced level of Italian and an intermediate level of French.[23][24][25] Furthermore, she has taken Japanese classes and plans to learn Korean.[26][27][28]

Career

2012–2013: Debut album and initial success

Anitta's career as a professional singer started in 2010, when she was introduced to the funk carioca producer Renato Azevedo (known as Batutinha). She was invited to record some demo tapes for him, as he had seen some of her home videos on YouTube. She then signed a contract with the independent and specialized label in funk, Furacão 2000. Some time latter, she released her first single "Eu Vou Ficar", which was played on local radio stations in Rio de Janeiro and the song was included on the series "Armagedom", which included other artists from the musical niche. Advised by her producer, she decided to put another "t" in the stage name and the acronym MC.[15][29] A year later, the song "Fica Só Olhando" was included on the second version of the collection.[30] Her first televised appearance was on 16 May 2012, on TV program Cante se Puder, on SBT, where she sang the single "Extravasa", a song recorded by

axé music singer, Claudia Leitte, inside a beer cup.[31] In June 2012, she chose to not renew the Furacão 2000 contract and signed with K2L Entertainment office.[32]

In January 2013, Anitta signed a recording contract with

Warner Music Brasil and released the single Meiga e Abusada.[15][29] The song was then added to the telenovela Amor à Vida's soundtrack and became one of the most requested songs in Brazilian radio stations in early 2013. A music video for the song was shot in Las Vegas, and directed by American director Blake Farber.[29] The song was chosen as lead single of her self-titled debut album was released in June 2013.[33]

In June 2013, the music video for "Show das Poderosas" became the most watched music video on YouTube in Brazil, surpassing 160 million views in less than a week after the release.The impact also helped to music on charts, which remained for weeks at the top of the best selling in iTunes Brazil, and making it the third most played song on the radio in the country during 2013.[18] At the time, with that, the singer's fee per presentation increased to US$10.000.[33]

2014–2015: Meu Lugar and Ritmo Perfeito

Anitta during a concert in February 2015

Anitta announced in 2013 that she would start her first concert tour on that year. The sales to the tickets for the special series of shows, went on sale in November 2013.

HSBC Arena on February 15, 2014, and was attended by about 10,000 people.[35] The album was previously titled Fantástico Mundo de Anitta (Anitta's World),[36] but was later renamed to Meu Lugar (My Place),after the release of the song "Quem Sabe" on iTunes.[37] The song "Blá Blá Blá" was released as the lead single from the album on March 23, 2014.[38] Despite the success in minor proportions,the song reached the number two on the Hot 100 Airplay chart in Brazil.[39] The album was released on June 4, 2014, just a day after the release of her second studio album, Ritmo Perfeito
.

The second single from the project was a song featuring rapper Projota titled "Cobertor", which reached a number 43 on Brazilian charts.[40] The following single "Na Batida" was released on 31 July 2014. Its music video reached 1 million views on YouTube after just 24 hours.[41] The single had a minor success on charts, peaking at number four on the Hot 100 Airplay chart.[42] Other singles released from the album were "Ritmo Perfeito" and "No Meu Talento", featuring MC Guimê.[43] In April 2014, she made her acting debut as Helena Boccato in comedy film Copa de Elite.[44] In August 2014, she founded her own management company, Rodamoinho Produções Artísticas. In December, she also starred as goddess Solaris in television film Didi e o Segredo dos Anjos.[45]

2015–2016: Bang and collaborations

Anitta with singers Caetano Veloso (left) and Gilberto Gil (right) performing at the 2016 Summer Olympics opening ceremony

Her third studio album

Bang was released in October 2015. It was selected by Billboard Brasil as one of the most anticipated albums of the year.[46] Album's cover art was shot by Giovanni Bianco.[47] Bang debuted at number three on the Brazilian albums chart with 40,000 copies sold in the first week.[48] The album sold 300,000 copies as of May 2016, surpassing sales of her debut album, which has sold 170,000 copies.[49] It was also certified Platinum by the Associação Brasileira de Produtores de Discos (ABPD).[50] The first single of the album, "Deixa Ele Sofrer", which was released on July 16, 2015, and reached the top of the iTunes Brazil chart.[51] The song also made Anitta the first Brazilian singer to occupy the top of Spotify Brazil.[52]

The album lead single, "Bang", was her first international success, staying at number one on iTunes and Spotify for several days, and its music video becoming an international viral video and receiving over 320 million views on YouTube.[3][53] Other singles released from the album were "Essa Mina É Louca" and "Cravo e Canela".[15] In October 2015, the artist won the EMA Worldwide Act Latin America, being the first Brazilian artist to win the award.[10] A collaboration with Jota Quest and Nile Rodgers, entitled "Blecaute", was released in November 2015.[54][55]

In 2016, Anitta made her debut as a TV hostess, hosting the third season of cable television channel

William Morris Endeavor.[58] In November 2016, she won the Best Brazilian Act category at the 2016 MTV Europe Music Awards.[59]

Also in 2016, "Bang" was added to the annual video game series Just Dance 2017. On October 25, 2016, Ubisoft Brazil shot a flash mob in Avenida Paulista (São Paulo), where many people danced to the routine of the game in order to promote the new instalment of the series. Ubisoft also promoted an exclusive pocket show with the singer for the release of the game. There, the singer sang and danced her track in game as demonstration. Meanwhile, she gave a lot of interviews, talking about her song was added the game soundtrack.[60] and the song was selected for the digital qualifications of 2016 Just Dance World Championship.

2017–2018: Checkmate, Solo, international success and collaborations

Citibank Hall
in São Paulo, October 2017

In January 2017, the singer was featured on singles including "

Know No Better. In a few hours, the video exceeded the mark of 5 million views on YouTube.[65] After its release, the song became an international hit, appearing as one hundred most played in Global Spotify,[66] and spent more than five weeks on Billboard's Dance/Electronic Songs chart, making it the first Portuguese-language song to feature on that chart.[67] The music video was also a hit, reaching more than 20 million views in one day.[68]

Anitta at the 'Combatchy' party, November 2017

On September 3, Anitta released the single "

Tropkillaz and DJ Yuri Martins; this was the fourth and last song from the CheckMate project.[72]

On January 1, 2018, singer Anitta attracted over 2.4 million people to her concert in Copacabana, Rio de Janeiro.[73][74][75] In January, another collaboration with J Balvin, "Machika", was released.[76]

Two months later, she released another single in Spanish, titled "

Greeicy Rendón's single "Jacuzzi".[85] In November, Anitta released a multilingual extended play (EP) titled Solo, which has three songs in different languages, among them "Veneno" and "Não Perco Meu Tempo". Anitta also announced that all songs on the EP would have their respective music videos, which were released simultaneously on the same date as the EP and was the subject of a Shots Studios-produced docu-series titled Vai Anitta, which aired on Netflix.[86][87][88]
[89] [90]

2019–2020: Kisses and Brasileirinha

Anitta performing in Brasília in 2019

The year 2019, in Anitta's career, was marked by musical partnerships and participation in tracks by other singers.

In February 2019, the artist released five songs: "Terremoto" (whose music video is based on "I'm Still in Love with You" by Sean Paul.[91]) with Kevinho; "Bola Rebola" (single similar to "Vai Malandra") with Tropkillaz, J Balvin and MC Zaac; a re-recording of "Zé do Caroço" with producers Jetlag; "Te Lo Dije" with Natti Natasha and "Favela Chegou" with Ludmilla. On March 15, the song "R.I.P." Mexican Sofía Reyes with participation of Brazilian and British Rita Ora.

On April 5, the singer's fourth studio album, entitled

PROMUSICAE list. The album's lead single, "Poquito", with American rapper Swae Lee, was released in conjunction with the album.[96]

Anitta is present in the soundtrack of the film

Faz Gostoso, a re-recording by Portuguese singer Blaya.[98]

Anitta again partnered with

Black Eyed Peas, they released the single "Explosion". In the same month, Anitta signed with Skol Beats to become the brand's head of creativity and innovation.[101]

On October 4, she collaborated with the singer Vitão, "Complicado".[102] Anitta recorded the song "Pantera" for the soundtrack to the movie Charlie's Angels, released in October, the executive production of the soundtrack was written by Ariana Grande.[103][104] In the same month, the artist started the Brasileirinha project, which had released songs in Portuguese only until December. The first single released was the song "Some Que Ele Vem Atrás" in partnership with the singer Marília Mendonça, the music video was recorded live during the 26th edition of the Brazilian Music Multishow Award. "Combatchy" was released in November as a second single, the song features singers Lexa, Luísa Sonza and MC Rebecca. On November 23, she participated in the opening show of the Copa Libertadores de América Final that took place in Peru alongside Colombian singer Sebástian Yatra and Argentine singers Fito Páez and Tini, performing the song "Y Dale Alegría A Mi Corazón". The third single from the Brasileirinha project, "Meu Mel", in partnership with the trio Melim, was released on December 13; "Até o Céu", a duet with MC Cabelinho and the last track of the project, was made available on December 20.[105]

In January 2020, she released the single "Jogação" with the band Psirico. The music video for the song was recorded live during "Ensaios da Anitta", a show that took place at

pandemic of COVID-19, Anitta premiered in May directly from her home the program Anitta Dentro da Casinha, broadcast by the channel Multishow. Anitta prepares her first album all in English (the fifth overall), after the trilingual bet on Kisses (2019). The singer confirmed that she has thirty songs ready and is currently selecting the tracks that will make her album, along with American businessman Brandon Silverstein. Ryan Tedder, lead singer of the band OneRepublic worked on the executive production of the disc, he is known for having worked on songs with Adele, Beyoncé, Bruno Mars, among others. In an interview with Veja magazine, he said: "She understands the global culture and is prepared for the American market. Everyone in Los Angeles and New York
wants to work with Anitta". The information on the new album had been circulated on the internet in a post in the singer's biography on the website of S10 Entertainment, Silverstein's company, but after the news spread to the singer's fans the information was removed from the site.

In June 2020, Anitta signed a recording contract with Warner Records[106] in the U.S., ahead of her U.S. debut album expected to release later in 2020. The album will be executive produced by Ryan Tedder.[107]

In August 2020, Anitta released her first single in Italy with Fred de Palma, "Paloma" which became one of the most shazamed songs of the month in the country, and becoming the song by a Brazilian artist in the highest position on the Italian charts.[108] In August 2020 she was also featured on WC No Beat's album on a track called "Cena de Novela" alongside Djonga & PK and also featured on the trap song "Tá Com o Papato" of Papatinho with Dfideliz & BIN.[109]

On September 18, 2020, Anitta began a new phase in her international career, releasing "

Masculine) was the owner or boss, while the word "Patroa" (Feminine) was defined as the boss's wife. The singer thus managed to get the University of Oxford to change the definition of the word in the dictionary and how it was displayed in Google searches.[114]

2021–2022: Versions of Me and International recognition and success

In March 2021, Anitta and Maluma were part of the Remix of "Mi Niña" with Wisin, Myke Towers and Los Legendarios.[115]

On 14 April 2021, Anitta joined Wisin, Maluma and Myke Towers and opened the Latin American Music Awards with the remix of "Mi Niña".[116] In May, the Latin Grammy organized the event "Ellas y su Musica", which seeks to honor women in the world of Latin music, Anitta performed "Girl from Rio".[117] In May, Anitta together with Puerto Rican singer and rapper Lunay released the song "Todo o Nada". The song entered the top 100 of all Latin American countries and Spain, top 50 in 5 countries, having several highlights on the Billboard charts as well.[118][119]

In June 2021, Anitta released her first single in France with Dadju, "Mon Soleil", The song became one of the most heard songs on the French-speaking charts, becoming the highest position by a Brazilian artist. The song earned Anitta two nominations in the main categories at the NRJ Music Awards.[120][121] In June 2021, Anitta released her second single in Italian with Fred de Palma, "Un Altro Ballo". The partnership became one of the most heard songs on the Italian charts, just not surpassing the success of its first single in the country.[122][123] Also in June 2021, the singer joined the board of directors of startup Nubank.[124]

In July 2021, in addition to performing and winning some awards at the Heat Latin Music Awards, Anitta was honored with a special recognition award for her contribution to female empowerment.[125][126] Anitta and Lunay performed "Todo o Nada" on 22 July, at Premios Juventud.[127]

On 11 September, Anitta performed several songs at the

American TV.[129][130] Anitta appeared, for the first time, at the Met Gala 2021, in September alongside Brazilian entrepreneur in the footwear sector Alexandre Birman.[131]

On 18 October 2021, Anitta joined

YouTube Originals special that aims to raise awareness about climate change on the planet, Dear Earth. The singer performed her single "Girl from Rio".[132][133] In September, alongside Charli XCX, Anitta joined as a mentor in the singing competition held by Billboard and Samsung Galaxy, Billboard NXT.[134]

On 14 November, Anitta made a surprise appearance at the

amfAR benefit gala in November.[137]

Anitta was one of the guests at the Community Organized Relief Effort (CORE) charity event, created by actor Sean Penn, in addition to performing some songs, she also auctioned off an experience with her at her shows at the Brazilian Carnival, where the winning bid was 110,000 dollars.[138]

On 9 December, alongside

Miley's New Year's Eve Party, hosted by Miley Cyrus and Pete Davidson, on 31 December 2021.[141]

Anitta was part of the soundtrack of

Fast and Furious 9 with the song "Furiosa" and Sing 2, with the song "Suéltate" featuring Sam i, BIA & Jarina De Marco.[142][143]

Anitta performing at Rock in Rio 2022

On 3 January 2022, it was announced that Anitta had signed a worldwide publishing agreement with

Billboard Global Excl. U.S. becoming the first Latin woman to do so with a solo song, she still remained at number two on the Billboard Global 200.[149][150] Still with "Envolver" Anitta got several entries on the Billboard charts, one of the main ones being her second entry on the Hot 100, first solo entry, the song became the third highest entry of a Latin solo song on the chart, behind only "Telepatía" by Kali Uchis and "Provenza" by Karol G both at 25, making it the second-highest solo song entry entirely in Spanish by a Latin female artist.[151][152] The song received praise from the international press and entered several "best of the year" lists, such as the Los Angeles Times, Billboard and more.[153][154] Rolling Stones magazine named the song the 81st best reggaeton song of all time.[155] In February 2022, Anitta performed at Premios Lo Nuestro along with Justin Quiles the remix version of "Envolver", in addition to "No Chão Novinha".[156]

On 26 March, she took the

Coachella festival.[174][175] In the same month, she got her first nomination at the MTV Video Music Awards for "Envolver" in the "Best Latin" category; a main show performance was also confirmed.[176][177] By popular vote, the song won the category, making Anitta the first female solo artist to receive the award.[178][11] Anitta also became the first artist from Brazil to perform and win an American Music Awards.[12]

On 5 May 2022, Anitta was the

rapper Jack Harlow.[179] On 13 May 2022, Anitta was one of the international guests at the first Billboard MusicCon where she spoke with other artists on topics such as the evolution of the music scene in genres and cultures, women in music, among other related topics, she also performed several songs in the event.[180] On 15 May, she and Michael Bublé were one of the presenters at the Billboard Music Awards.[181] Dressed by the Italian brand Moschino, led by creative director Jeremy Scott, Anitta attended, for her second time, the annual Met Gala 2022 ball, in May.[182]

On 2 June 2022, Anitta's global impact was further celebrated with the unveiling of her wax figure at Madame Tussauds New York, marking a significant milestone in her career as the first Brazilian singer to appear in the museum. The figure, inspired by her appearance during the Versions of Me era, was revealed in a fashion-forward ensemble, mirroring Anitta's iconic style. The event was shared with her 62+ million Instagram followers, underscoring her status as a prominent figure in contemporary music. Anitta expressed her honor in being immortalized alongside some of the biggest stars, highlighting the meticulous effort by Madame Tussauds' team to capture her likeness.[183][184]

Still in June 2022, Anitta started a promotional tour at the main music festivals in Europe. Anitta started the series of concerts in Spain and ended with a super concert in Portugal. The promotional tour went through nine European countries (Spain, Ireland, Portugal, Denmark, Sweden, Holland, Switzerland, Italy and France).[185] The show in Poland was canceled due to the ongoing war between Russia and Ukraine.[186] On 18 June, Anitta performed in one of the largest stadiums in France, Le Parc de Princes , in Paris for an audience of more than 50 thousand people together with Dadju, with the song "Mon Soleil".[187] On June 23, she gave interviews in French territory for NRJ Hit Music Only and for the Quotidien program, in addition to performing "Envolver".[188][189]

On 6 July 2022, Argentine singer

Billboard Digital Song Sales.[192][193][152]

In August 2022, Anitta released the deluxe version of Versions of Me, which featured collaborations with Maluma, "El Que Espera", and Missy Elliot, "Lobby", in addition to the trilingual version of "Dançarina Remix" with Pedro Sampaio, Dadju, Nicky Jam and MC Pedrinho. "Dançarina Remix" reached number 11 on the France Single Charts, Anitta's second highest position, behind only "Mon Soleil" number eight, and becoming Anitta's song with the most days in the top 50 on Spotify France, in addition to receiving a platinum certificate in French territory, also reaching first place on the French Shazam.[194][195][196][197] "Lobby" earned Anitta her first entry on Japan's largest streaming platform, Line Music, making her the first artist from Brazil to achieve this milestone.[198]

On 28 October 2022, the

Best New Artist category.[14]

On 2 November, Anitta joined

Warner Music Brasil label. It is Anitta's first project entirely in Portuguese since the album Bang!. The EP was leaked ahead of time, some songs were made available on some digital platforms, without prior disclosure and by surprise.[209][210] All songs debuted in the top 60 of Spotify Brazil and Portugal, with approximately 2 million streams in 24 hours.[211][212]

On 18 December, she performed at

FLA Live Arena.[213] On December 27, 2022, Guinness World Records chose to highlight the top six music artists of 2022, Anitta joined Taylor Swift, BTS, Harry Styles, Billie Eilish, Adele and were named in a list of 2022's Iconic Record Breakers.[214][215]

2023–present: Acting debut and Funk Generation

On January 20, Anitta won the "Best Global Act" award at the

TV spot for the "Beat of Joy" campaign, which featured a remix of the song "Envolver" recorded in a studio powered by electricity from more than 6,000 potatoes.[220] This campaign set a Guinness World Record.[221]

On February 25, after the official end of the 2023 Carnival, Anitta held a gathering of more than 1 million people in her street parade, "Bloco da Anitta" at 7 a.m. in Rio de Janeiro.[222][223]

On March 2, Anitta was elected by

Netflix series, Élite.[226][227] On March 12, Anitta and Jão released their first collaboration, "Pilantra",[228] which debuted at the top of all streaming platforms in Brazil, occupying the 1st position in iTunes, YouTube, Apple Music and the 4th position on Spotify Brazil and the 28th position in Portugal. The song also achieved the highest debut of a pop song on the Spotify Brazil Charts in 2023, with 1,162,003 streams.[229][230] With this, Anitta reached her 34th entry in the top 5 most listened-to songs in Brazil.[231] On March 13, the singer received two nominations at the Latin American Music Awards.[232]

On April 4, 2023, Anitta terminated her contracts with Warner Music Group.[233] On April 20, the Variety reported that the Brazilian singer has signed a contract with Republic Records in partnership with Universal Music Latin Entertainment.[234][235] On May 1, the singer attended her third Met Gala, representing the brand Marc Jacobs,[236] and according to data from Sprinklr, Anitta was the third most mentioned celebrity during the red carpet.[237] On May 25, the Brazilian singer joined forces with Spanish singer RVFV and Italian singer and rapper Sfera Ebbasta to release the bilingual song, in Spanish and Italian, "Capitán".[238][239] This is Anitta's third song singing in Italian.[240]

On June 10, Anitta became the first artist from

Funk Rave", from her upcoming album under Republic Records.[251] The track debuted, allowing Anitta to extend her record as the artist with the highest number of songs at number one on Apple Music and iTunes in Brazil, making "Funk Rave" her 29th and 88th song, respectively, to achieve this feat.[252] In Spotify Brazil, it debuted in the top 5, becoming the artist's 35th song to reach that position, maintaining her record as the artist with the most songs to enter the top 5 on Spotify Brazil.[253] The release garnered a debut of 2,110,515 unfiltered streams on Spotify and reached the #85 position on the global Spotify chart, keeping the singer as the Brazilian artist with the highest debut on Spotify Global for the seventh consecutive year.[254][255] The music video also premiered on the YouTube trending charts in several countries.[256] On August 17, Anitta released a "bumper," comprising three singles from her upcoming studio album (Funk Rave, Casi Casi and Used to Be). The project is titled "Funk Generation: A Favela Love Story".[257][258]

On September 12, Anitta won the

K-pop music.[263][264]

With "

Back for More" Anitta extended her record as a Brazilian artist with the biggest peak on the MelOn and Bugs! charts, the biggest music platforms in South Korea.[265][266] The singer also debuted with the song in the top 10 on the biggest streaming platform in China, QQ Music.[267] The artist also entered the official charts in Indonesia, South Korea, China and the United Kingdom for the first time in her career, being the first artist from Brazil to achieve this feat.[268] The song also reached the top of iTunes Global and European iTunes.[269] The singer became the first Latin artist in history to reach #1 on the APMA Charts (Overseas) with "Back for More", a ranking for the one of China's biggest awards, the Asian Pop Music Awards, she was the first Latin artist in history to be nominated for this award in "Best Collaboration" and "Best Producer".[270] Anitta also became the first Latin artist to win one of China's biggest awards, the China Year End Awards in the “Best Selling Latin Single” category with "Back for More".[271]

On September 23, Anitta was one of the headliners at the

Netflix series, Elite.[273] The series debuted in the top 10 globally and in 40 countries on Netflix.[274][275]

On November 5, Anitta won for the second consecutive year in the “Best Latin” category at the Europe Music Awards.[276] Making the singer the most awarded artist in this category.[277] On November 25, the singer was the headliner of the biggest music festival in Colombia, Megaland Music Fest, performing for more than 40 thousand people.[278] On December 2, the singer was one of the headliners at the Mega Bash 2023 festival in New Jersey.[279]

On December 7, the

Hot 100, which made the singer the Brazilian woman, and the third overall, with the most entries in the history of the Billboard Hot 100.[284][285] In addition to extending the record for the fifth consecutive year for a Brazilian artist with the biggest peak on spotify globally.[286][287] On December 10, Anitta performed at TikTok in the Mix 2023, the first edition of the platform's music festival, in Arizona. The festival was broadcast worldwide and broke the record for the most watched live with more than 33.5 million viewers and an crowd of 17 thousand people.[288] On December 28, the singer was the headliner at the Virada Salvador Festival, performing in front of more than 200 thousand people.[289]

On January 6, 2024, the singer started her

Marquês de Sapucaí.[293][294] On February 22, Anitta performed twice at the Premios Lo Nuestro, being the most talked-about artist of the edition on social media.[295][296] On February 28, the singer performed at the largest festival in Latin America, Viña del Mar in Chile. She closed the night and became the most talked-about artist on all social media platforms. She received the award for the Most Popular Artist of the edition and the Silver Seagull. The singer was supposed to receive the Golden Seagull, but due to a miscommunication between the event organization and the singer's team, she left the stage before "El Monstruo" could present the award to her.[297][298]

Artistry

Musical style

Mariah Carey was cited by Anitta as her greatest musical influence.

Anitta's music is generally pop,[299][300] funk carioca, funk melody[301] and Latin pop,[302] but she also incorporates R&B,[303] dance-pop,[304] electronic,[305] EDM,[305] reggae,[306] and reggaeton.[307] In addition to having songs in five different languages in her discography, such as Portuguese, Spanish, English, Italian[308][309] and French.[310]

Influences

Anitta cites as her greatest influences the singers Mariah Carey, Carmen Miranda,[311] Beyoncé, Shakira[312] and Rihanna.[313][314]

Of course I have my inspirations, I love it, I grew up listening to Mariah Carey, Rihanna. I love Beyoncé with passion, who has no way, the whole of Brazil, the whole world is a fan. So we do have our references, always. And it's super important for you to have an inspiration. (...) I really enjoy looking at my divas.

— Anitta about her influences.[315]

During the production of her second album, Anitta quoted

Rouge.[320][321] During an interview for the G1, Anitta mentioned the MPB singers Gal Costa and Caetano Veloso for always being renewed and risking themselves in other styles.[319]

For The Line of Best Fit she revealed nine songs that inspired her. Among the artists she cited Mariah Carey, Luis Miguel, Beyoncé, Sean Paul, Nina Simone, CeCe Peniston, Flyleaf, Belle and Sebastian, Funk Como Le Gusta and Selena.[322]

Public image

Anitta at the Coca-Cola Jeans parade in November 2014

Soon after reaching stardom, Anitta was described as a sex symbol by the media.[323][324] In 2015, she was voted the sexiest woman by VIP magazine readers.[325] She believes that by working "with the sensuality thing", her artwork is not taken seriously by a part of the critics and the public. The singer expressed her frustration by saying, "[...] people think you have no talent, no intelligence. I can be intelligent and have the will to be sensual."[326]

When she was selected "Woman of the Year" by the Brazilian edition of GQ magazine in 2017, she made a feminist speech.[327] She was vocal about how different is the treatment for female artists.

The singer was listed by Vogue magazine as one of the 100 most influential and creative people in the world. Anitta was chosen for the ranking because of her "positivity engagement around the body illustrated by the affirmative choice to display her untold image in the "Vai Malandra" music video.[328][329]

Anitta is one of the most influential celebrities in social networks. In June 2017, it appeared in the Social 50 ranking of the North American Billboard like the 7th most influential artist of the world in the social networks,[330][331] repeating, among other times, its appearance in December, when it was in the tenth position.[332][333] In March 2018, she won the iHeart Music Awards in the Social Star category.[334]

Anitta is an environmental activist and is actively vocal about the crimes committed against the

Amazon forest and its native indigenous population.[335][336]

Anitta in 2015

During the 2018 Brazilian elections, the singer publicly posted a video for the #EleNão (#NotHim) campaign, against leading Brazilian presidential candidate Jair Bolsonaro.[337] Since then she's been vocal against him and his government.[338]

After achieving success, Anitta associated its image with several brands.[339] Often referred to as a "marketing case",[340] Anitta said she feels praised when she is described as such. She explained: "I'm happy when I see people believe that I'm a marketing case because I'm the one who does my marketing. I studied marketing, I graduated in pre-college administration, I had a marketing class, all my marketing I'm the one who plans, I do it, I feel praised when I see people saying that."[341] She also described co-branding "her strategy of partnering with foreign artists to lead their work to other markets.[342]

Anitta wore more colorful printed dresses early in her career, with

Bang (2015), the style of the singer began to make references to pop art. She has already stated that she likes to wear clothes from the brands Moschino[343] and Givenchy. In an interview with EGO.com, she said, "Being stylish is having an attitude, having an uncommon sense of being authentic, having style is having a good mood."[344]

Legacy and impact

Anitta at the 'Combatchy' party in 2017

Anitta is the biggest pop star in Brazil in years, and is the Brazilian artist with the greatest international exposure, referenced by several magazines, websites, and by the

Portuguese music market to the global music industry. According to Variety and other magazines, singer Anitta was one of the responsible for the inclusion of this new category in the awards ceremony.[363] "[...] With the addition of the Best Portuguese-Language Urban Performance category, the Academy is responding to the rise of music in Brazil and Portugal where such artists as Anitta have gained global recognition. [...]".[364]

In addition to music, the singer became the third most influential personality in politics in Brazil, especially in 2022, behind former president

President Lula.[370][371] Anitta's support came more precisely when encouraging young people aged 16 to 18 to obtain their electoral documents, the effect attracted more than 2 million teenagers, the youth enlistment campaign and the regularization of the electoral title led the Superior Electoral Court to register a record of registrations, of more than 8.5 million requests for assistance on the electoral situation.[372][373]

In 2021 she was elected one of the most influential personalities in the world by

Time 100 Next' list, which brings emerging names across the planet, in 2022 the singer was listed by Forbes 30 Under 30 North America, as one of the leaders of next generation of Latin American music.[374][375]

The singer is also one of the biggest influences for modern marketing in Brazil's recent history.[376]

Many recording artists have cited Anitta as an influence, including Tini,[377] Christina Aguilera,[378] Katy Perry,[379] Dua Lipa,[380] Kenia Os,[381] Karol G,[382] J Balvin,[383] Becky G,[384] Natti Natasha,[385] Alicia Keys,[386] Pabllo Vittar,[387] Maluma,[388] Cardi B,[389] David Carreira,[390] Alok,[391] António Zambujo,[392] Lizzo,[393] Camila Cabello,[394] Diogo Piçarra,[395] Bruna Marquezine,[396] Luísa Sonza,[397] Luan Santana,[398] Ana Castela,[399] Rita Ora,[400] Jão,[401] Gloria Groove,[402] Marina Sena,[403] Juliette,[404] L7nnon,[405] Pedro Sampaio,[406] Kevinho,[407] Matuê,[408] Kevin O Chris,[409] Marília Mendonça,[410] Mc Cabelinho,[411] Emilio Osorio,[412] Clara Buarque,[413] Giulia Be, Flay,[414] Mallu,[415] Gretchen,[416] and Mica Condé.[417]

Business and ventures

Products and advertisements

Anitta at Multishow in 2018

In addition to being a poster girl,

Facebook Gaming,[437] Brizza Arezzo,[438] Sol de Janeiro,[439] Hope,[440] Tiffany & Co
, among other brands.

In 2014, Anitta founded the Rodamoinho group, a

EPs and albums, management and organization of the musical collection and commercial negotiation of use and synchronization. "Rodamoinho Filmes" is an audiovisual production company, responsible for the production, execution, and delivery of videoclips, lives, and films. Who is also responsible for the idealization and executive production of the cartoon based on the life of the singer, "Clube da Anittinha". And "Floresta Music & Touring" which is a company dedicated to the management and international publishing of Brazilian artists.[441]

In September 2019, the singer became Head of Creativity and Innovation at

antiperspirant brand Rexona, a new product line "Rexona by Anitta" in 2019.[444] In November 2022, the singer now became the face of all Rexona 72h campaigns.[445]

On January 16, 2021, the singer signed a partnership with the

vegan product brand, Cadiveu Essentials, a repair line, which has five products for a hair care routine. Anitta, in addition to becoming the brand's poster girl, co-created the Vegan Repair products alongside the brand's product development team.[446]

On June 21, 2021, Anitta was announced as a member of the board of directors of

IPO in the United States. In addition to supporting the idea of the company offering free stock receipts, BDR, to its customer base. With this initiative, fintech gained more than 7.5 million partners.[448] In August 2022, due to the growth of the singer's schedule, due to her global expansion, Anitta requested that her participation in the board not be renewed. She then became a global brand ambassador, as part of Nubank's marketing, the singer participated in Nubank's campaign as a sponsor of the 2022 World Cup.[449]

On May 23, 2022, together with the

countries.[451][452]

As a co-creator and in partnership with the

reais. The company also made the product available for international sale in the United States and Latin America, in addition to the promise to make it available in Europe, making "Puzzy by Anitta" the first Cimed product to be sold outside Brazil.[454]

Personal life

Anitta is

Canadian record producer Murda Beatz.[475] Maluma stated in an interview that he and Anitta had a romance and loved each other very much, but because they were in the same career, the relationship didn't move forward. "[...] It doesn't work for me to be in relationships with people from the industry. When it happened, with Anitta actually, she was just starting her (international) career. I met her and we really liked each other and all that. I thought to myself: 'I can't be with her, because she does the same thing as me.' [...]".[476] In July 2023, the Italian actor Simone Susinna appeared alongside the singer in Europe, confirming their romantic relationship.[477][478][479]

In an interview for Trip magazine in 2017, she stated that if she did not pursue her artistic career, she would "be a happy psychologist".[480]

In January 2019, after watching the documentary Cowspiracy (2014), she started transitioning to veganism.[481] but in May 2019, she said was not vegan anymore.[482] PETA named her one of the Most Beautiful Vegan Celebrities of 2022, along with singer/songwriter Lenny Kravitz.[483]

Discography

Main article: Anitta discography
Studio albums

Tours

Headlining

Promotional

  • Chá da Anitta (2013–2016)
  • Show das Poderosinhas (2015–2019)
  • Turnê Os Caras do Momento (with Nego do Borel) (2015–2016)
  • Made in Brazil (2018)
  • Euro Summer Tour 2022 (2022)

Carnival blocks

  • Bloco das Poderosas (2016–2020 and 2023–present)
  • Ensaios da Anitta (2020–present)

Filmography

This is a chronologically ordered list of films, series and television shows in which Anitta has appeared.[3]

Films

Title Year Role Ref.
Copa de Elite 2014 Helena Boccato [484]
Didi e o Segredo dos Anjos 2014 Goddess Soláris
Breaking Through 2015 Herself [485]
Meus 15 Anos 2017 Herself
Minha Vida em Marte 2018 Herself [486]
Hitpig 2024 Letícia dos Anjos [487]

Television

Title Year Role(s) Channel Notes Ref.
Amor à Vida 2013 Herself TV Globo Episode: "December 12, 2013" [488]
Sai do Chão 2014 Host TV Globo Episode: "January 19, 2014" [489]
Dança dos Famosos 2014 Participant TV Globo Season 11 [490]
Vai Que Cola 2014 Anitta (fictional version) Multishow Episode: "As Poderosas"
Episode: "Ausência de Anitta" 		[491]
Alto Astral 2015 Herself TV Globo Episode: "May 4, 2015" [492]
Osmar the First Slice of the Loaf
 		2015 Pãonitta Gloob A parody of herself that appeared in the episode: "Show das Pãoderosas" [493]
Tomara que Caia 2015 Policial Pereira TV Globo Episode: "July 19, 2015" [494]
TVZ 2015–18 Special Host Multishow Episode: "October 9, 2015"
Episode: "January 14, 2016"
Episode: "October 31, 2016"
Episode: "October 12, 2018" 		[495]
[496]
[497]
Música Boa Ao Vivo 2016–17 Third Season Host Multishow Season 3–4
Chacrinha, o Eterno Guerreiro 2017 Herself
Canal Viva
 Special of 100 years of Chacrinha
The Tonight Show Starring Jimmy Fallon 2017 NBC Musical Guest: "May 25, 2017" [498]
Adnight Show 2017 TV Globo Episode: "December 14, 2017"
Anitta Entrou no Grupo 2018–19 Host Multishow [499]
La Voz... México
 		2018 Coach Las Estrellas Season 7 [500]
Clube da Anittinha 2018–2021 Anittinha Gloob Original voice
Vai Anitta 2018 Herself Netflix Docuserie [501]
Amor de Mãe 2020 Sabrina TV Globo Episodes: "82, 83, 84 & 85" [502]
Anitta Dentro da Casinha 2020 Host Multishow
The Late Late Show with James Corden 2020 Herself CBS Musical Guest: "August 20, 2020"
Anitta: Made in Honório 2020 Netflix Docuseries
The Tonight Show Starring Jimmy Fallon 2020 NBC Musical Guest: "September 23, 2020" [503]
Ilhados com Beats 2021 IGTV Reality show
Punk'd 2021 The Roku Channel Anitta Doctor! With Anitta [504]
Today Show 2021 NBC Musical Guest: "May 03, 2021" [505]
Jimmy Kimmel Live! 2021 ABC Musical Guest: "May 05, 2021" [506]
12 Hours With 2021 Facebook Watch Episode: "Inside Anitta's Mission to Bring Brazil to the World" [507]
Miley's New Year's Eve Party
 		2021 NBC Performer:" December 31, 2021 [508]
Domingão 2022 TV Globo Guest: "January 16, 2022" [509]
The Tonight Show Starring Jimmy Fallon 2022 NBC Guest: "January 31, 2022"
The Late Show with Stephen Colbert 2022 CBS Guest: "April 07, 2022" [510]
Watch What Happens Live with Andy Cohen 2022 Bravo Guest: "April 10, 2022" [511]
Good Morning America 2022 ABC Musical Guest: "April 15, 2022" [512]
The Kelly Clarkson Show 2022 Herself NBC Guest: "April 10, 2022" [513]
Legendary 2022 Guest Judge
HBO MAX
 Season 3, Episode 3 [514]
Carpool Karaoke: The Series 2022 Herself Apple TV+ Season 5, Episode 3 [515]
Quotidien 2022 TF1 Guest: "June 25, 2022" [516]
Caldeirão 2022 TV Globo Guest: "September 17, 2022" [517]
La Resistencia 2022
Movistar+
 Guest: "November 07, 2022" [518]
Savage x Fenty Show Vol.4 2022 Amazon Prime Video Performer [519]
Latin Grammy Awards 2022 Host Univision The 23rd Annual Latin Grammy Awards [520]
Amazon Music Live 2022 Herself Amazon Prime Video Performer [521]
Big Brother Brasil 23 2023 TV Globo Performer [522]
El Gordo y la Flaca 2023 Univision Guest: "June 23, 2023" [523]
Que História É Essa, Porchat? 2023 GNT -Globoplay Guest: "July 4, 2023" [524]
Watch What Happens Live with Andy Cohen 2023 Bravo Guest: "July 11, 2023" [525]
Élite 2023 Jessica Netflix 4 episodes [226]

Awards and nominations

Main article:
WSJ. Magazine's Innovator Awards, APCA Trophy, GLAAD Media Award, Heat Latin Music Awards, iHeartRadio Music Awards, Latin Music Italian Awards, LOS40 Music Awards, Melhores do Ano, Meus Prêmios Nick, Multishow Brazilian Music Awards, Nickelodeon Kids' Choice Awards, Premios Juventud, Lo Nuestro Awards, Teen Choice Awards, Premios Tu Música Urbano
, among others.

Anitta joined the list of the 50 most awarded musicians in the world of all time, according to The Artist Museum portal. This list is compiled by the portal, which tallies and gathers the awards received by artists throughout their careers, up to the present date.[526][527]

Anitta is one of the Brazilian/Latin singers with the most awards and nominations in the world,[528][529] being the first Brazilian and Latin artist to win and be nominated for several of these awards.[530][531][532][533][12]

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  516. ^ Papelpop, Redação (25 June 2022). "Anitta brilha muito em apresentação de "Envolver" na TV francesa; assista!". PAPELPOP (in Brazilian Portuguese). Retrieved 28 November 2022.
  517. ^ Digital, CARAS (17 August 2022). "Anitta aparece ao lado de Marcos Mion nas gravações do Caldeirão". Revista CARAS (in Brazilian Portuguese). Retrieved 28 November 2022.
  518. ^ "Anitta explica en 'La Resistencia' el motivo de su perreo a Isabel Díaz Ayuso" [Anitta explains in 'La Resistencia' the reason for her perreo to Isabel Díaz Ayuso]. 20 minutos (in Spanish). 8 November 2022. Retrieved 28 November 2022.
  519. ^ Moraes, Lucas (9 November 2022). "Anitta leva funk e sensualidade para "Savage x Fenty Show", de Rihanna". POPline (in Brazilian Portuguese). Archived from the original on 9 November 2022. Retrieved 28 November 2022.
  520. ^ Lipsky, Jessica (28 October 2022). "2022 Latin GRAMMYs Hosts Announced: Luis Fonsi, Laura Pausini, Thalía & More". Grammy. Archived from the original on 28 October 2022. Retrieved 25 July 2023.
  521. ^ "A$AP ROCKY ON AML". HITS Daily Double. Retrieved 16 December 2022.
  522. ^ "Relembre todas as participações de Anitta no BBB". gshow (in Brazilian Portuguese). 18 January 2023. Retrieved 25 March 2023.
  523. ^ Paiva, Gabriela (24 June 2023). "Anitta é colocada contra parede sobre romance com Simone Susinna em programa de TV; assista". Hugo Gloss (in Brazilian Portuguese). Retrieved 25 June 2023.
  524. ^ "Anitta revela momento tenso e hilário com cantor de funk em van no início da carreira". gshow (in Brazilian Portuguese). 19 April 2023. Retrieved 12 July 2023.
  525. ^ "Anitta abre revelações sobre vida amorosa em entrevista internacional". Glamour (in Brazilian Portuguese). 11 July 2023. Retrieved 12 July 2023.
  526. ^ Braziliense', 'Correio (19 January 2022). "Anitta entra para a lista dos 50 artistas mais premiados". Diversão e Arte (in Brazilian Portuguese). Retrieved 12 July 2023.
  527. ^ Mazzuco, Amauri (19 January 2022). "Anitta entra para a lista dos 50 artistas mais premiados da história". PAPELPOP (in Brazilian Portuguese). Retrieved 12 July 2023.
  528. ^ "Seis celebridades brasileiras que ganharam prêmios internacionais". TV Cultura (in Brazilian Portuguese). Retrieved 6 March 2023.
  529. ^ "5 cantores brasileiros mais premiados no exterior". TV Prime (in Brazilian Portuguese). 16 August 2019. Retrieved 6 March 2023.
  530. ^ "Anitta Just Made History at the 2022 VMAs". Harper's BAZAAR. 29 August 2022. Retrieved 6 March 2023.
  531. ^ Vargas, Chanel (28 August 2022). "Anitta Makes History at the VMAs as First Brazilian Artist to Win Best Latin Award". POPSUGAR Entertainment. Retrieved 6 March 2023.
  532. ^ "Anitta Says the 'Victory' Is Being Nominated at the 2023 Grammys as a Brazilian Artist". Peoplemag. Retrieved 6 March 2023.
  533. ^ "Anitta, the Brazilian singer nominated for best new artist, is already a global superstar". TODAY.com. 5 February 2023. Retrieved 6 March 2023.

External links

Wikimedia Commons has media related to Anitta (vocalist).
Wikiquote has quotations related to Anitta.
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