Apparition (company)

Source: Wikipedia, the free encyclopedia.

Apparition
IndustryFilm distribution
FoundedAugust 6, 2009
Fox Searchlight Pictures[2]
Headquarters
New York City[4]
Number of employees
27 (May 2010)[5]

Apparition was a

Fox Searchlight Pictures
.

History

Founding

"There's been a real need for this for quite a while. With fewer companies in the marketplace, there's a need for filmmakers to have an outlet in the U.S. And it's a great time business-wise to be able to acquire films when there's much less competition in the marketplace. We want to reach people with films that wouldn't have a chance in the larger studio system."

Bob Berney on the founding of Apparition,

Minneapolis Star-Tribune (August 2009)[7]

Based in New York City,

Minneapolis-St. Paul and released by Picturehouse.[7]

Pohlad initiated Apparition out of spite for what he saw as Paramount Vantage's lackluster distribution of an earlier River Road production, Into the Wild (2007), which faced competition from several other films on parent studio Paramount's slate.[9] As Berney told Film Journal International in December 2009:

"[After what befell Wild], he wanted more control [over distribution]. The film needed to expand but the right way wasn't clear. Yes, it's rough now but there are so few distributors out there, so we wanted to be smart and get lucky. And it's important to remember that audiences haven't said, 'We don't want to see independent pictures.' In fact, audiences keep expanding even though access has become a bottleneck."[8]

Operational tenure

Bob Berney was the

Minneapolis Star-Tribune's Colin Covert in 2010, "the company aims to reflect the refined taste and integrity that characterize Pohlad's film productions... [Its] staff of 26 in New York, Los Angeles and Chicago [works on] crafting the ads, selecting the theaters and weighing factors as diverse as opening-week weather, the TV sports schedule and the target audience's bedtime."[9] Since Pohlad was a native of Minneapolis, Apparition vowed to make its films available to the Minneapolis-St. Paul market on their opening weekends.[9] U.S. home-media releases and TV distribution of its output went through Sony Pictures,[9] while Canadian rights were handled by Alliance Films.[10]

Prior to Apparition's founding, Berney and Pohlad picked up British period drama Bright Star during the 2009 Cannes Film Festival.[1] During its inaugural month in operation, the company obtained the U.S. rights to Jean-Marc Vallée's The Young Victoria.[11] In September 2009, it screened Bright Star at the Toronto International Film Festival (TIFF),[12] and announced co-distribution of its next two titles—Black Dynamite and The Boondock Saints II: All Saints Day—with Sony Pictures Worldwide Acquisitions (SPWA).[13] A later project, The Runaways, was distributed on behalf of River Road Entertainment,[14] while 2008 Australian import The Square was picked up in January 2010 thanks to Berney's interest in director Nash Edgerton's companion short film Spider.[15] At the time of its operation, Apparition planned to release five films during 2010, and 7–8 in 2011.[9]

Departure of Bob Berney and closure

On May 11, 2010,

Fox Searchlight Pictures.[2] Tree was part of the company's launch slate and initially intended for late 2009,[4] but eventually found release in 2011 after several years of prolonged post-production.[21][22]

Apparition's three remaining titles were later transferred to other distributors. River Road's political bio-drama

Tribeca Film Festival appearance; after Pohlad "balked at [the idea]", Apparition's release was eventually called off.[16] By August 2010, Client 9 was acquired by Magnolia Pictures en route to its TIFF run.[25]

Three years after he left Apparition, Berney would re-establish Picturehouse as an independently owned outlet after several years of dormancy.[26] Interviewed by Variety in March 2013, he explained the circumstances behind his final days at the former company:

For what we do, you always have to acquire films, you have to be moving. I just didn't want to go through another Cannes, and my contract was up. It was positioned in a way that (my exit) seemed abrupt, but we'd been trying to buy films for a long time. I was tired of showing up and not buying anything. I like Bill; it wasn't personal. But he's a producer and a producer/filmmaker at heart. Distribution is a different business: You have to find movies and love them as much as your own. That's hard for producers.[26]

Filmography

Release Date Title Notes
September 16, 2009 Bright Star First release;[4] opened in UK theaters on November 6, 2009[27]
October 16, 2009 Black Dynamite Co-released with SPWA[13]
October 30, 2009 The Boondock Saints II: All Saints Day Co-released with SPWA[13]
December 18, 2009 The Young Victoria Originally scheduled for November 13, 2009;[11] produced by GK Films[28]
March 19, 2010 The Runaways With River Road Entertainment[9][14]
April 9, 2010 The Square U.S. release of 2008 Australian film[15]
Spider Short film; screened alongside The Square[15]

References

  1. ^ a b c Fritz, Ben (August 7, 2009). "COMPANY TOWN: Indie veteran launches firm". Los Angeles Times. Retrieved May 28, 2023 – via ProQuest.
  2. ^
    Minneapolis Star-Tribune. p. A.2. Retrieved May 29, 2023 – via ProQuest
    .
  3. ^
    Minneapolis Star-Tribune. p. E.1. Retrieved May 28, 2023 – via ProQuest
    .
  4. ^ a b c d Cieply, Michael (August 7, 2009). "New Company to Cater to Independent Films". The New York Times. p. B2. Retrieved May 28, 2023 – via ProQuest.
  5. ^
    Minneapolis Star-Tribune. p. A.2. Retrieved May 28, 2023 – via ProQuest
    .
  6. ^ River Road Entertaiment.
  7. ^
    Minneapolis Star-Tribune. p. D.1. Retrieved May 29, 2023 – via ProQuest
    .
  8. ^ a b c d e Toumarkine, Doris (December 24, 2009). "Envisioning Apparition: Bob Berney's new distribution banner gets off to a spirited start". Film Journal International. Nielsen Business Media. Archived from the original on January 8, 2010. Retrieved December 27, 2009.
  9. ^
    Minneapolis Star-Tribune. p. E.1. Retrieved May 29, 2023 – via ProQuest
    .
  10. ^ Vlessing, Etan (September 15, 2009). "Apparition, Alliance ally for Canada". The Hollywood Reporter. p. 5. Retrieved May 28, 2023 – via ProQuest.
  11. ^ a b Zeitchik, Steven (August 11, 2009). "'Young Victoria' ascends to Apparition distrib". The Hollywood Reporter. p. 4. Retrieved May 28, 2023 – via ProQuest.
  12. ^ Cieply, Michael (September 1, 2009). "Oscar Race May Heat Up at Festival in Toronto". The New York Times. p. C.1. Retrieved May 29, 2023 – via ProQuest.
  13. ^ a b c Kilday, Gregg (September 3, 2009). "From the Front: Distribution for 'Boondock II'". The Hollywood Reporter. p. 10. Retrieved May 29, 2023 – via ProQuest.
  14. ^ a b Harvey, Dennis (February 1–7, 2010). "Sundance Reviews: 'The Runaways'". Variety. p. 25. Retrieved May 28, 2023 – via ProQuest.
  15. ^ a b c Kilday, Gregg (January 20, 2010). "'Square' in great shape for Apparition pickup". The Hollywood Reporter. p. 29. Retrieved May 29, 2023 – via ProQuest.
  16. ^
    The Wrap
    . Retrieved May 28, 2023.
  17. ^ "Clips: Yes, He Cannes". The Hollywood Reporter. May 12, 2010. pp. 3–6. Retrieved May 29, 2023 – via ProQuest.
  18. ^ a b DiOrio, Carl (July 1, 2010). "Layoffs, L.A. next for Apparition". The Hollywood Reporter. pp. 1, 15. Retrieved May 28, 2023 – via ProQuest.
  19. ^ Teodorczuk, Tom (July 30, 2010). "The lure of the dark side for bright young things". The Independent. p. 10. Retrieved May 28, 2023 – via ProQuest.
  20. ^ McClintock, Pamela; Vivarelli, Nick (July 26 – August 1, 2010). "Getting Their Flux in a Row". Variety. p. 4. Retrieved May 28, 2023 – via ProQuest.
  21. ^ Kilday, Gregg (September 10–12, 2010). "Searchlight plants Malick's 'Tree' for 2011". The Hollywood Reporter. pp. 2, 13. Retrieved May 28, 2023 – via ProQuest.
  22. ^ Zeitchik, Steven (September 11, 2010). "TORONTO INTERNATIONAL FILM FESTIVAL: Opening with a 'Score'". Los Angeles Times. p. D.10. Retrieved May 28, 2023 – via ProQuest.
  23. ISSN 0006-8527. Retrieved May 29, 2023 – via ProQuest
    .
  24. ^ Fernandez, Jay A. (June 24, 2010). "New partner for 'Rileys' rights". The Hollywood Reporter. pp. 4, 13. Retrieved May 28, 2023 – via ProQuest.
  25. ^ Vlessing, Etan (August 5, 2010). "Complete 'Spitzer' bares all at Toronto". The Hollywood Reporter. p. 4. Retrieved May 29, 2023 – via ProQuest.
  26. ^ a b Dawn, Randee (March 18–25, 2013). "Picturehouse mogul gets a re-release". Variety. p. 11. Retrieved May 28, 2023 – via ProQuest.
  27. ^ Fuller, Graham (December 2009). "Too Late for Antique Vows". Sight and Sound. Vol. 19, no. 12. British Film Institute (BFI). pp. 32, 34–35. Retrieved May 28, 2023 – via ProQuest.
  28. ^ Kit, Borys (December 8, 2009). "'Victoria' king goes to Japan". The Hollywood Reporter. pp. 1, 14. Retrieved May 29, 2023 – via ProQuest.

External links

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