Arch West

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Archibald Clark West (September 8, 1914 – September 20, 2011) was a marketing executive credited with the development of

potato chips.[1] Doritos are now Frito-Lay's second best-selling item, bested only by Lay's Potato Chips.[1] An estimated five billion dollars in Doritos are sold every year worldwide.[1]

Biography

Early life

West was born on September 8, 1914, in

Masonic home because his mother was too impoverished to care for them.[4]

He received a bachelor's degree in business from Franklin College in Indiana in 1936. West was also a member of Kappa Delta Rho during his time at FC.[1] West then served in the United States Navy in the Pacific theater during World War II as a gunnery officer.[1][4]

Career

He began his career at Standard Brands, where he worked as a traveling sales representative.[4] West then switched careers to

ad campaign.[3][4]

Arch West joined the staff of the Frito Company, now called Frito-Lay, in 1960.

deep fried.[1][2][3]
West reportedly enjoyed the taste of this type of snack food.

Almost simultaneously, Frito merged with the

television commercial called Doritos "a swinging, Latin sort of snack."[3][4] Author Andrew F. Smith noted West's credited contributions to Doritos in his 2006 book, Encyclopedia of Junk Food and Fast Food.[1][5]

West also had a hand in the

grocery aisle as the chips, rather than with ketchup.[4] The move quickly increased sales of Pace products.[4]

West retired from his position as vice president of marketing at Frito-Lay in 1971.[4]

Later life

West was injured in a car accident while volunteering for disaster relief in

tanker truck in the accident.[3]

Arch West died from

Presbyterian Hospital of Dallas on September 20, 2011, at the age of 97.[1][4] He and his wife, Charlotte F. Thomson (died 2010), had four children.[1][4]

References

  1. ^ a b c d e f g h i j k l m n o p Hevesi, Dennis (2011-09-28). "Arch West, Who Helped Create Doritos Corn Chips, Is Dead at 97". The New York Times. Retrieved 2011-10-13.
  2. ^ a b c d "Doritos creator dies in Dallas at 97". Houston Chronicle. Associated Press. 2011-09-26. Retrieved 2011-10-13.
  3. ^ a b c d e f g Daubs, Katie (2011-09-27). "No cheesy farewell for Doritos creator". Toronto Star. Retrieved 2011-10-13.
  4. ^ a b c d e f g h i j k l m n o p Rees Shapiro, T. (2011-09-26). "Arch West, 97, invented Doritos for Frito-Lay". The Washington Post. Retrieved 2011-10-13.
  5. ISBN 0-313-33527-3
    . Arch West, an executive vice president of Frito-Lay, Inc., is credited with inventing the triangular corn chip called Doritos, which means "little bits of gold" in Spanish.
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