Athletic director
An athletic director (commonly "athletics director" or "AD") is an administrator at many American clubs or institutions, such as
Position at institution
Modern athletic directors are often in a precarious position, especially at the larger institutions. Although technically in charge of all the coaches, they are often far less well-compensated and also less famous, with few having their own television and radio programs as many coaches now do. In attempting to deal with misconduct by coaches, they often find their efforts trumped by a coach's powerful connections, particularly if the coach is an established figure with a long-term winning record. However, in the case of severe coaching misconduct being proven, often the athletic director will be terminated along with the offending coach.
Over the last several years, the role of an athletic director has changed dramatically. Before, the athletic department was overseen by one of the school's head coaches. Now, the position attracts executives inside and outside the sports industry. Athletic directors can negotiate multimillion-dollar media deals and can manage powerful coaches, who are usually the highest paid employees in the state.
Coaches as athletic directors
Formerly, especially at major
Broyles retired as Arkansas football coach in 1976, but remained as Razorbacks athletic director through 2007. Dooley retired as Georgia football coach in 1988, but remained as athletic director well into the 2000s.
LSU was one of the exceptions to the rule in the south. Football coach Charles McClendon nearly bolted for Texas A&M when he was offered the combined position of football coach and athletic director by the Aggies in January 1972, but remained in Baton Rouge after successful lobbying by LSU athletic director Carl Maddox and Louisiana Governor John McKeithen.
Kentucky always kept its coaching and athletic director positions separate, even during the period (1946–1953) when Bear Bryant coached football and Adolph Rupp coached men's basketball. Even though Bryant and Rupp were technically equals under athletic director Bernie Shively, Bryant chafed under the impression he was far less powerful and far less revered than Rupp, a main factor in his departure from Lexington.
Paul Dietzel (LSU) and Tom Osborne (Nebraska) coached the football teams at their respective schools to national championships and later came back as athletic director after working elsewhere. Dietzel left LSU following the 1961 football season and coached at Army and South Carolina before returning to LSU as AD in 1978. Osborne served three terms in the United States House of Representatives after coaching the Cornhuskers from 1973 through 1997; he returned to Nebraska as AD in 2007.
Johnny Vaught, who coached Ole Miss to a share of the 1960 national championship, was not the Rebels' athletic director during his original 24-year tenure (1947–1970) as football coach, but was re-hired as coach and also given the duties of athletic director three games into the 1973 season. Vaught stepped down as football coach at the end of the 1973 season, but remained as athletic director until 1978.
Additionally, most of the old-line coaches who demanded such total control as a condition of employment have since either retired (or in Dooley's case, forced out) or died (Bryant died four weeks after coaching his final football game at Alabama), leaving in place a new generation who are not desirous of such an arrangement, if it were to be made available, and additionally have developed other sources of income, such as shoe contracts and radio and television appearance fees and endorsement contracts, that make the income which might come from the additional duty of athletic director unnecessary.
Increasingly, college athletic directors are less likely to be retired or active coaches with physical education or sports administration degrees and more likely to be persons who majored in business administration or a related field. The budget for a major athletic department of a large American university is now routinely at the level of tens of millions of dollars; such enterprises demand professional management. Athletic directors have their own professional organization in the U.S., the National Association of Collegiate Directors of Athletics.
Other individuals may be referred to as athletic directors. As mentioned above, many U.S.
See also
- List of NCAA Division I athletic directors
- National Association of Collegiate Directors of Athletics
References
- ^ Belzer, Jason. "The Dynamic Role Of The Modern Day College Athletics Director". forbes.com. Retrieved 15 March 2018.
- ^ a b c "An Athletic Director's Duties". chron.com. Retrieved 15 March 2018.
- ^ "High School Athletic Director Salary - Salary Genius". salarygenius.com. Archived from the original on 20 June 2017. Retrieved 15 March 2018.
- ^ "The 20 Highest-Paid Athletic Directors In College Sports". businessinsider.com. Retrieved 15 March 2018.
- C. Jensen & S. Overman. Administration and Management of Physical Education and Athletic Programs. 4th edition. Waveland Press, 2003 (Chapter 15, "The School Athletics Program").