Numeris
Numeris (formerly the Bureau of Broadcast Measurement, or BBM Canada) is a Canadian audience measurement organization. Established on May 11, 1944 as a division of the Canadian Association of Broadcasters, Numeris is the sole provider of viewership numbers for television and radio broadcasters in Canada.
History
Numeris was founded by the Canadian Association of Broadcasters on May 11, 1944 as the Bureau of Broadcast Measurement.[1]
In 1964, it became the first ratings service in the world to introduce computerized sample selection. In 2004, the organization began a joint venture with Nielsen Media Research to adopt its Portable People Meter system for television audience measurement.[2]
The organization officially shortened its name to BBM Canada in 2001; despite this, many outlets still referred to the organization under its previous name. In late December 2011, BBM sued Canadian technology company
On June 19, 2014, BBM Canada re-branded as Numeris, unveiling a new logo designed by the agency Cundari, along with a new slogan, "Audiences Count". The company felt that the BBM name, especially given the continued use of its full name by media outlets, evoked visions of "surveys and bureaucracy" that were inconsistent with its modern operation.[5]
On August 28, 2022, Numeris ceased publication of TV Topline Reports.[6]
Radio
In radio, Numeris is the main provider of ratings services. The company has traditionally used a diary-based system for tracking radio audience habits and this system is still used in most markets. In Montreal, Toronto, Vancouver, Edmonton and Calgary ratings are now measured using the Portable People Meter (PPM) technology.[7]
Television
In television, Numeris is partnered with the American company
See also
References
- ^ "BBM Canada - About BBM". BBM.ca. 2007-12-16. Archived from the original on 2012-05-28. Retrieved 2011-09-25.
- ^ a b "BBM and Nielsen to merge TV ratings systems". Broadcaster Magazine. 13 July 2004. Retrieved 9 September 2014.
- ^ Marlow, Ian (23 December 2011). "RIM asks court to dismiss BBM trademark lawsuit". The Globe and Mail. Retrieved 23 December 2011.
- ^ McPhee, Paul (1 June 2012). "RIM BBM Lawsuit". 570 News.
- ^ a b "BBM Canada rebrands as Numeris". Marketing Magazine. Retrieved 9 September 2014.
- ^ Thiessen, Connie (August 26, 2022). "Numeris ceases publication of TV Topline Reports". Broadcast Dialogue. Retrieved September 13, 2022.
- ^ "BBM Canada - The Portable People Meter (PPM)". BBM.ca.
- ^ http://assets.numeris.ca/Documents/DataReleaseSchedules/2014-15_TV_All_2014-15Measured_Markets.pdf [bare URL PDF]
External links