Back to school (marketing)

Source: Wikipedia, the free encyclopedia.

Several people shopping in an area with high shelves on the right stacked with spiral notebooks and other stationery products in open yellow boxes. At the top of the shelves are several blue signs with a small stylized starburst logo in yellow and "Everyday Low Price" in white text, on a red background. Strip fluorescent lights on the ceiling illuminate the scene; a yellow sign hanging from the ceiling has an octagon with "back to school" and text in English and Spanish beneath it. On the left are shelves reaching camera height; a sign in the front bottom says "$9.97".
Back-to-school sale at a Walmart

In

department stores, back to school sales are advertised as a time when school supplies, children's, and young adults' clothing goes on sale. Office supplies have also become an important part of back to school sales, with the rise in prominence of personal computers and related equipment in education; traditional supplies such as paper, pens, pencils and binders will often be marked at steep discounts, often as loss leaders to entice shoppers to buy other items in the store.[2] Many states offer tax-free periods (usually about a week) at which time any school supplies and children's clothing purchased does not have sales tax added.[3]

Timing

Back to school period of time usually starts and ends in August[4] before the school year starts in the United States, Europe, and Canada. In Australia and New Zealand, this usually occurs in February,[5] while in Malaysia, this period lasts from November to December. In India, the back to school sales traditionally start in the month of June when schools are about to open. In Japan, which is unusual in that it starts its school year in spring, the back to school sales are traditionally held in March.[6]

In Canada and the United States, back to school shopping is associated with

Christmas shopping
season.

References

  1. ^ "Back to School Financial Tips". forbes.com. Retrieved 14 August 2017.
  2. ^ "Back to School Data". nrf.com. Retrieved 14 August 2017.
  3. ^ "Back To School Tax Weekends". passionforsavings.com. Retrieved 14 August 2017.
  4. ^ "Back to School Season". usatoday.com. Retrieved 14 August 2017.
  5. ^ "Back to School AU". retail.org.au. Archived from the original on 15 August 2017. Retrieved 14 August 2017.
  6. ^ "Japan Back to School". city-cost.com. Retrieved 14 August 2017.
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