Bass Down Low

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"Bass Down Low"
Electro
Length3:30
LabelUniversal Motown
Songwriter(s)Devin Tailes, Niles Hollowell-Dhar, David Singer-Vine
Producer(s)The Cataracs
Dev singles chronology
"Like a G6"
(2010) 		"Bass Down Low"
(2010) 		"Backseat"
(2011)
The Cataracs singles chronology
"Like a G6"
(2010) 		"Bass Down Low"
(2010) 		"Backseat"
(2011)

"Bass Down Low" is the debut solo single by American musician

electro song with skittering synths and the lyrics speak of different forms of debauchery
.

The song was met with positive reviews from critics. "Bass Down Low" performed moderately, peaking at number sixty one on the

Fight Club
.

Background

In 2008, Dev recorded two songs using the software

Universal Republic two months later.[8]

Writing and release

"Bass Down Low" was written by Dev alongside the production duo The Cataracs. The duo also produced the song, and recorded it at The Indie-Pop Sweat Shop.

mastered by Tom Coyne at Sterling Sound in New York City.[9] The song was originally conceived with Dev as a featured act, but she was later made the main artist as they believed it represented her.[10] Dev described "Bass Down Low" as "sassy and fun" and considered it a great follow-up to "Like a G6".[10] In an interview with teen magazine Seventeen, she spoke of the song's conception, stating: "We'd been in the studio writing some really bossy, fun stuff. We've got a studio in the loft that we live in together, so it was made in there. We were just kind of kickin' it and it came. There's one version where The Cataracs are just rapping on it, which I love as well."[11]

"Bass Down Low" was sent for rhythmic airplay in the United States on November 16, 2010,[12] one month after Dev signed her record deal with Universal Republic.[8] It was later released digitally on December 6, 2010,[13] and sent for mainstream airplay on January 11, 2011.[14] An alternate version with The Cataracs as the main artists was released in a remix extended play (EP) on March 29, 2011.[15] For the single's UK release, the track was remixed with guest vocals from British rapper Tinie Tempah. The remix was released as part of a digital EP on April 23, 2011.[16] In an interview with Digital Spy in July 2011, Dev spoke about collaborating with Tempah, stating, "We actually did the duet over the internet as we're both really busy and it was through the management that I was introduced to him, but he buffed up my track pretty good! I haven't caught him live yet, but I've managed to see him on a couple of late night chatshows and he's doing an amazing job out there."[17] The remix was released outside the UK on May 23, 2011, labeled "The U.K. Mix".[18]

Composition

"Bass Down Low"
A sample of "Bass Down Low", featuring skittering synths and a pulsating electropop groove.[19][20]
Problems playing this file? See media help.

"Bass Down Low" is an

shots.[22]

Critical reception

Ed Masley of

About.com critic Ron Slomowicz wrote a positive review of the song and called it a "slinky, sleazy, sexy affair".[21] Slomowicz wrote, "Dev proves she's got the cahones to challenge anyone on the scene with vulgar and seductive lyrics and a crazy hot beat provided by The Cataracs... With any justice, this track will dominate in 2011."[21] While reviewing The Night the Sun Came Up, Jamie Horne of The Border Mail said that "Bass Down Low" and "In My Trunk" are "certainly Black Eyed Peas-esque but Dev... is no clone."[23]

Chart performance

In the United States, "Bass Down Low" debuted at number 94 on the

Nielsen SoundScan.[28]

In Canada, "Bass Down Low" debuted at number 49 on the Canadian Hot 100 on the issue dated January 1, 2011 and was the week's highest new entry.[29] The song later acquired its peak of number 35 on the issue dated February 12, 2011 and spent a total of 16 weeks on the chart.[27]

In the United Kingdom, the song debuted at number 66 on the

UK Singles Chart on May 1, 2011 – for the week ending date May 7, 2011.[30] After having ascended on the chart for five weeks, the song peaked at number ten on June 12, 2011 – for the week ending date June 18, 2011 – becoming Dev's second top ten song in Britain following "Like a G6", her 2010 collaboration with Far East Movement.[31]

In the Republic of Ireland, the song peaked at number 28 on the Irish Singles Chart.[32]

Music video

The music video includes scrolling shots in which all the party goers but Dev (middle) are standing completely still

The music video for "Bass Down Low" was directed by Ethan Lader and shot in a warehouse in downtown Los Angeles, California.

Fight Club meets high fashion", with Lader describing the approach as "sexiness, but it's effortless".[33] The shoot marked the first time Dev worked with extras.[34] She explained that she wanted the video to have an organic party energy.[34] The video had its premiere on the music video site Vevo on December 2, 2010,[35] and was later made available for digital download on the iTunes Store on December 7.[36]

The video takes place at a party in an underground club where Dev gives out signals to the crowd when to dance.[21][22] It also includes scenes of Dev and several other women standing against a wall while thrusting their chests out.[21][22] The scenes are interspersed with shots of things being broken and a scrolling shot of people standing still like statues.[21] Ron Slomowicz of About.com positively reviewed the video, calling it "pretty simple but fun".[21]

Track listings

Credits and personnel

Recording
  • Recorded at The Indie-Pop Sweat Shop
Personnel

Credits adapted from The Night the Sun Came Up liner notes.[9]

Charts and certifications

Radio add dates and release history

Region Date Format
United States[12] November 16, 2010 Rhythmic radio
Australia[13] December 6, 2010 Digital download
New Zealand[47]
United States[14][15][48] December 7, 2010
January 11, 2011 Mainstream radio
March 29, 2011 Digital remix EP
Germany[49] April 22, 2011 Digital download
United Kingdom[16] April 23, 2011 Digital EP
United States[18] May 23, 2011 Remix download

References

  1. ^ Nika, Colleen (August 24, 2011). "Meet Dev: Stylish "Like a G6" Singer Flies Solo". Rolling Stone. Archived from the original on September 20, 2011. Retrieved September 30, 2011.
  2. ^ Montgomery, Malcolm (September 22, 2011). "Dancing in the Dark with Dev". FENUXE. Archived from the original on April 1, 2012. Retrieved September 27, 2011.
  3. ^
    The Record. Stockton, California. Archived from the original
    on April 6, 2012. Retrieved September 27, 2011.
  4. ^ Campbell, Jason (April 1, 2009). "Dev taking her singing on a spin around California". Manteca Bulletin. Archived from the original on March 28, 2012. Retrieved September 27, 2011.
  5. ^
    Idolator
    . Retrieved September 30, 2011.
  6. ^ "Far * East Movement feat. The Cataracs & Dev – Like a G6". Ultratop. Hitparade.ch / Hung Medien. Retrieved September 30, 2011.
  7. ^ Grein, Paul (January 9, 2011). "Week Ending Jan. 9, 2011: Songs: Another Taboo Falls". Chart Watch. Yahoo! Inc. Retrieved September 30, 2011.
  8. ^ a b c Johnson, Jr., Billy (November 10, 2010). "Pop Rap Newcomer Dev 'Feels So Fly Like A G6'". The New Now. Yahoo! Inc. Archived from the original on July 19, 2011. Retrieved September 30, 2011.
  9. ^
    Universal Republic. 2011. p. 2. 2781052.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link
    )
  10. ^ a b Sciarretto, Amy (November 18, 2010). "Dev Talks "Booty Bounce", "Bass Down Low", Hip Hop and More". Artistdirect. Rogue Digital. Retrieved October 22, 2011.
  11. ^ "Interview with Singer Dev – Q&A with "Like a G6" Singer". Seventeen. March 14, 2011. Archived from the original on March 30, 2011. Retrieved October 22, 2011.
  12. ^ a b "Airplay Archive". FMQB. Friday Morning Quarterback Album Report, Inc. / Mediaspan Online Services. Retrieved October 2, 2011.
  13. ^
    Apple, Inc
    . January 2010. Retrieved October 22, 2011.
  14. ^ a b "Top 40/Mainstream – Future Releases". Allaccess. Archived from the original on December 29, 2010. Retrieved October 22, 2011.
  15. ^ a b c "Bass Down Low (The Remixes) – EP by Dev". iTunes Store (United States). Apple, Inc. Retrieved October 22, 2011.
  16. ^ a b c "Bass Down Love (Remixes) – EP by Dev". iTunes Store (United Kingdom). Apple, Inc. Retrieved October 2, 2011.
  17. ^ Corner, Lewis (July 20, 2011). "Dev interview: 'I have a weird-as-hell voice'". Digital Spy. Retrieved October 22, 2011.
  18. ^ a b c "Bass Down Low (The U.K. Mix) [feat. Tinie Tempah] – Single by Dev". iTunes Store (United States). Apple, Inc. Retrieved October 22, 2011.
  19. ^ a b c d e Shetler, Scott (February 15, 2011). "Dev, 'Bass Down Low' Feat. the Cataracs – New Song". AOL Radio. AOL, Inc. Retrieved October 22, 2011.
  20. ^ a b c d e f g h Masley, Ed (December 28, 2010). "December's 10 best singles: Lil Wayne, Gorillaz". The Arizona Republic. Retrieved October 22, 2011.
  21. ^
    About.com. Archived from the original
    on April 2, 2012. Retrieved October 22, 2011.
  22. ^
    Buzz Media
    . Retrieved October 22, 2011.
  23. ^ Horne, Jamie (October 14, 2011). "Dev – The Night the Sun Came Up". The Border Mail. Retrieved December 4, 2011.
  24. ^ "Hot 100 – Week of December 25, 2010". Billboard. Retrieved October 23, 2011.
  25. ^ "Hot 100 – Week of January 15, 2011". Billboard. Retrieved October 23, 2011.
  26. ^ a b "Dev Chart History (Hot 100)". Billboard. Retrieved October 22, 2011.
  27. ^ a b "Dev – Bass Down Low". Billboard. Retrieved October 23, 2011.
  28. ^ Lipshutz, Jason (April 21, 2011). "Dev and the Cataracs Join Usher's OMG Tour". Billboard. Retrieved September 30, 2011.
  29. ^ "Canadian Hot 100 – Week of January 1, 2011". Billboard. Retrieved October 23, 2011.
  30. ^ "The Official Charts Company – Dev – Bass Down Low Ft The Cataracs". Official Charts Company. Retrieved October 23, 2011.
  31. ^ a b "Official Singles Chart Top 100". Official Charts Company. Retrieved October 22, 2011.
  32. ^ a b "The Irish Charts – Search Results – Bass Down Low". Irish Singles Chart. Retrieved January 15, 2020.
  33. ^ a b "Bass Down Low (Behind The Scenes)". Vevo. Retrieved October 22, 2011.
  34. ^ a b c "Dev – Bass Down Low: Interview, Pt. 4". Vevo. Retrieved October 23, 2011.
  35. ^ "Bass Down Low (Explicit)". Vevo. Retrieved October 23, 2011.
  36. ^ "Bass Down Low by Dev & The Cataracs". iTunes Store (United States). Apple, Inc. January 2010. Retrieved October 23, 2011.
  37. ^ "ARIA Report – Week Commencing 21st March 2011" (PDF). ARIA Charts. Archived from the original (PDF) on May 30, 2011. Retrieved October 22, 2011.
  38. ^ "ARIA Report – Week Commencing 14th March 2011" (PDF). ARIA Charts. Archived from the original (PDF) on May 30, 2011. Retrieved October 22, 2011.
  39. Ultratip
    . Retrieved October 22, 2011.
  40. ^ "Dev Chart History (Canadian Hot 100)". Billboard. Retrieved October 22, 2011.
  41. ^ "Dev – Bass Down Low" (in Dutch). Single Top 100. Retrieved October 22, 2011.
  42. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved October 22, 2011.
  43. ^ "Dev Chart History (Pop Songs)". Billboard. Retrieved October 22, 2011.
  44. ^ "In the Dark – Dev". Billboard. Retrieved October 21, 2011.
  45. ^ "End of Year Singles Chart Top 100 – 2011". Official Charts Company. Retrieved August 30, 2022.
  46. ^ "British single certifications – Dev – Bass Down Low". British Phonographic Industry. Retrieved August 30, 2022.
  47. ^ "Bass Down Low (feat. The Cataracs) – Single by Dev". iTunes Store (New Zealand). Apple, Inc. January 2010. Retrieved October 22, 2011.
  48. ^ "Bass Down Low (feat. The Cataracs) – Single by Dev". iTunes Store (United States). Apple, Inc. January 2010. Retrieved October 22, 2011.
  49. Amazon.de
    . Retrieved October 22, 2011.

External links

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