Beyond Good
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Brooklyn, New York , United States of America | |
Website | beyondgood |
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Beyond Good, formerly known as Madécasse, is a
History
Brett Beach and Tim McCollum met while serving as Peace Corps volunteers in Madagascar. After eight years on the island, McCollum and Beach saw a need for a business model that worked toward impactful social and environmental change.[2] Beach and McCollum were determined to produce chocolate on the island so that the majority of the economic benefit would stay within the country.[3] Even though Africa was growing over 65% of the world's cocoa, less than 1% of the world's chocolate was being produced there.[4]
Beach and McCollum started Madécasse at Beach's residence in Lawrence, Kansas.[4] They partnered with cocoa farmers of the Ezaka Cooperative, from a remote area of Madagascar.[5] The company initially had trouble meeting the quality standards of the United States, as the cocoa beans needed more fermentation and drying.[4] The farmers received training, equipment was purchased, and a bonus program for the company was developed.[5]
According to Malagasy-born Michaël Chauveau, Director of Operations in Madagascar, Madécasse partnered with a factory on the island that has steadily increased its production outcome.[4] As the company expanded, it partnered with more farming cooperatives to meet the rising demand.[4]
There was room for growth in other markets besides chocolate, as Madagascar provided 60% of the world's
In January 2020, the company officially changed its name from Madécasse to Beyond Good.[7]
The company introduced a line of Ugandan chocolate bars in early 2020.[8]
Recognition
In 2010, Beyond Good was included in
References
- ^ confectionerynews.com (2020-03-11). "Beyond Good expands production opening a factory in Africa". confectionerynews.com. Retrieved 2023-09-16.
- ^ Dugan, Owen "Made in Madagascar", Wine Spectator, Los Angeles, 31 May 2010.
- ^ Follmer, Max "Madecasse Takes Bitter out of Chocolate Sweetness" Archived 2012-05-02 at the Wayback Machine, Take Part March 1, 2011
- ^ a b c d e f Watkins, Tate "Cuckoo for Cocoa Processing: Making Chocolate—Not Just Picking It—Helps Madagascar Develop", Good Business 7 February 2012.
- ^ a b "Creating Change through Chocolate" Archived 2012-11-30 at the Wayback Machine PCC Natural Markets
- ^ "Fair Trade Vanilla: Anything but Plain" Good Business 31 May 2011
- ^ "Madécasse rebrands as Beyond Good". www.candyindustry.com. Retrieved 2021-04-07.
- ^ Good, Beyond (2020-01-16). "Beyond Good Sweetens its Offering with Three New Chocolate Bars". GlobeNewswire News Room. Retrieved 2021-04-07.
- ^ Wheelock, Katherine "40 Big Thinkers 40 & Under", Food & Wine, November 2010.
- Fast CompanyMarch 2011
- ^ "2012 Global Conference for Social Change list of speakers" Archived 2015-05-28 at the Wayback Machine Foundation for Social Change
- ^ "2011 Good Food Awards Chocolate Winner" Archived 2011-12-04 at the Wayback Machine Seedling Projects
- ^ "2022 Chocolate Scorecard" (PDF). Chocolate Scorecard.