Bill Veeck

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Bill Veeck
Veeck in 1944 as he recuperated from his World War II injuries
Born
William Louis Veeck Jr.

(1914-02-09)February 9, 1914
DiedJanuary 2, 1986(1986-01-02) (aged 71)
Chicago, Illinois, U.S.
EducationKenyon College (did not graduate)
Spouses
  • Eleanor Raymond
    (m. 1935; div. 1949)
  • Mary Frances Ackerman
    (m. 1950)
Children9
Parent(s)William Veeck Sr. (father)
Grace DeForest (mother)

Baseball career
Career highlights and awards
Baseball Hall of Fame
Induction1991
Election methodVeterans Committee

William Louis Veeck Jr. (

Cleveland Indians, the St. Louis Browns, and the Chicago White Sox. As owner and team president of the Indians in 1947, Veeck signed Larry Doby, thus beginning the integration of the American League, and the following year won a World Series title
.

Veeck was the last owner to purchase a baseball franchise without an independent fortune, and is responsible for many innovations and contributions to baseball.[3]

Unable to compete in the new era of salary escalation ignited by arbitration and free agency, Veeck sold his ownership interests in the White Sox after the 1980 season. He was inducted into the Baseball Hall of Fame posthumously in 1991.

Early life

Bill Veeck was born on February 9, 1914, in

planting ivy on the walls of Wrigley Field.[4] Veeck attended Phillips Academy in Andover, Massachusetts. In 1933, when his father died, Veeck left Kenyon College and eventually became club treasurer for the Cubs. In 1935, he married his first wife, Eleanor.[5]

Franchise owner

Minor League Baseball

Milwaukee Brewers

In 1940, Veeck left Chicago and, in a syndicate with former Cubs star and manager Charlie Grimm, purchased the then-struggling Triple-A Milwaukee Brewers of the American Association. After winning three pennants in five seasons Veeck sold his Milwaukee franchise in 1945 for a $275,000 profit.[6]

According to his autobiography Veeck – As in Wreck, Veeck claimed to have installed a screen to make the right field target a little more difficult for left-handed pull hitters of the opposing team. The screen was on wheels, so any given day it might be in place or not, depending on the batting strength of the opposing team. There was no rule against that activity as such, but Veeck then took it to an extreme, rolling it out when the opponents batted, and pulling it back when the Brewers batted. Veeck reported that the league passed a rule against it the very next day. However, extensive research by two members of the Society for American Baseball Research (SABR) suggests that this story was made up or certainly exaggerated by Veeck. The two researchers could not find any references to a moveable fence or any reference to the gear required for a moveable fence to work.[7]

While a co-owner of the Brewers, Veeck served for nearly three years in the

artillery piece crushed his right leg, requiring amputation first of the foot, and shortly after of the leg above the knee. Over the course of his life he had 36 operations on the leg.[3]
He had a series of wooden legs and, as an inveterate smoker, cut holes in them to use as ashtrays. Veeck also used the wooden leg in props such as a recreation of iconic Revolutionary War soldiers during the Bicentennial year of 1976. At other times, engaged in intensive trade talks with competing owners, Veeck would complain they were demanding "an arm and a leg" in negotiations, then unbuckle the leg and throw it on the desktop for dramatic effect.

Major League Baseball

Attempted purchase of Philadelphia Phillies

Veeck had been a fan of the

Negro leagues since his early teens. He had also admired Abe Saperstein's Harlem Globetrotters
basketball team, which was based in Chicago. Saperstein saved Veeck from financial disaster early on in Milwaukee by giving him the right to promote the Globetrotters in the upper Midwest in the winter of 1941–42.

In the fall of 1942, Veeck met with Gerry Nugent, president of the Philadelphia Phillies, to discuss the possibility of buying the struggling National League team. He later wrote in his memoirs that he intended to buy the Phillies and stock the team's roster with stars from the Negro leagues. Although no formal rules barred African-American players from the majors, none had appeared in organized baseball since the 1890s.

Veeck quickly secured financing to buy the Phillies, and agreed in principle to buy the team from Nugent. While on his way to Philadelphia to close on the purchase, Veeck decided to alert MLB Commissioner Kenesaw Mountain Landis of his intentions.

Veeck did not believe Landis would dare say black players were unwelcome while blacks were fighting in World War II. However, when Veeck arrived in Philadelphia, he was surprised to discover that the National League had taken over the Phillies and was seeking a new owner (the Phillies were ultimately sold to lumber baron William D. Cox).

The authors of a controversial article in the 1998 issue of SABR's The National Pastime argued that Veeck invented the story of buying the Phillies and filling their roster with Negro leaguers, claiming Philadelphia's black press made no mention of a prospective sale to Veeck.

Subsequently, the article was criticized by historian Jules Tygiel, who reviewed it point-by-point in an article in the 2006 issue of SABR's The Baseball Research Journal,[8] and in an appendix, entitled "Did Bill Veeck Lie About His Plan to Purchase the '43 Phillies?", published in Paul Dickson's biography, Bill Veeck: Baseball's Greatest Maverick.[9] In the SABR article, Tygiel explained that Veeck and others had mentioned the alleged scheme to buy and stock the Phillies up to fifteen years before the publication of Veeck's memoir, but conceded that, "In all of these accounts the only voice telling the story remains Veeck's."[10] The Tygiel article also conceded, "The overall assessment of Jordan, et al. - that Veeck's notion of buying the Phillies and fielding a team of Negro League stars never quite moved as far from the drawing board as Veeck claimed - may still be true. We still lack any solid evidence that confirms that Veeck had not only conceptualized this action, but made a firm offer to buy the Phillies and met a rebuff by Landis and (then-National League president Ford) Frick."[10]

Cleveland Indians

In

Cleveland Municipal Stadium permanently in 1947. The team had split their games between the larger Municipal Stadium and the smaller League Park since the 1930s. However, Veeck concluded that League Park, which had been built in its final form in 1910, was far too small and deteriorated to be viable.[11]

In July of that year, he signed

player-manager Lou Boudreau. "One by one, Lou introduced me to each player. 'This is Joe Gordon,' and Gordon put his hand out. 'This is Bob Lemon,' and Lemon put his hand out. 'This is Jim Hegan,' and Hegan put his hand out. All the guys put their hand out, all but three. As soon as he could, Bill Veeck got rid of those three", Doby said.[13] The following year Veeck signed Satchel Paige to a contract, making him the oldest rookie ever in Major League Baseball history.[14][15]

To take advantage of the large size of Cleveland Municipal Stadium, Veeck had a portable center field fence installed in 1947, which he could move in or out depending on how the distance favored the Indians against their opponents in a given series.[citation needed] The fence moved as much as 15 feet (5 m) between series opponents. Following the 1947 season, the American League countered with a rule change that fixed the distance of an outfield wall for the duration of a season.

As in Milwaukee, Veeck took a unique approach to promotions, hiring Max Patkin, the "Clown Prince of Baseball", as a coach. Patkin's appearance in the coaching box delighted fans and infuriated the front office of the American League.[16] Although Veeck had become extremely popular, an attempt in 1947 to trade Boudreau to the St. Louis Browns led to mass protests and petitions supporting Boudreau. Veeck, in response, said he would listen to the fans, and re-signed Boudreau to a new two-year contract.[17] Veeck claimed later that the trade talks had already broken down before they became public, but he seized the opportunity to promote the concept he had dropped the idea of the trade in response to public outcry.

By 1948, led by Boudreau's .355 batting average, Cleveland won its first pennant and World Series since 1920 (as of 2023, this remains the team's, now known as the Guardians, last World Series title).[18] Famously, the following season Veeck buried the 1948 flag, once it became mathematically certain the team could not repeat its championship in 1949. Later that year, Veeck's first wife, Eleanor, filed for divorce. Most of his money was tied up in the Indians, so he was forced to sell the team to fund the divorce settlement.[19] One year later, in 1950, Veeck married his second wife, Mary Frances Ackerman. He had met her the previous year while in Cleveland.[20]

St. Louis Browns

After his second marriage, Veeck bought an 80% stake in the St. Louis Browns in 1951.[21] Hoping to force the NL's St. Louis Cardinals out of town, Veeck hired Cardinal greats Rogers Hornsby and Marty Marion as managers, and Dizzy Dean as an announcer; and he decorated their shared home park, Sportsman's Park, exclusively with Browns memorabilia.[3] Ironically the Cardinals had been the Browns' tenants since 1920, even though they had long since passed the Browns as St. Louis' favorite team.

Some of Veeck's most memorable publicity stunts occurred during his tenure with the Browns, including the appearance on August 19, 1951, by Eddie Gaedel, who had dwarfism and stood 3 feet 7 inches (1.09 m) tall, and is the shortest person to appear in a Major League Baseball game. Veeck sent Gaedel to pinch hit in the bottom of the first inning of the second game of a double header. Wearing "1/8" as his uniform number, Gaedel was walked on four straight pitches and then was pulled for a pinch runner.[22]

Shortly afterwards "Grandstand Manager's Day" – involving Veeck, Connie Mack, and thousands of regular fans, enabled the crowd to vote on various in-game strategic decisions (i.e., steal, bunt, change pitchers) by holding up placards: the Browns won, 5–3, snapping a four-game losing streak.[23]

After the 1952 season, Veeck suggested that the American League clubs share radio and television revenue with visiting clubs, a proposal anathema to the powerful Yankees, whose broadcasting revenues dwarfed all the other AL franchises. Outvoted, he refused to allow the Browns' opponents to broadcast games played against his team on the road. The league responded by eliminating the lucrative Friday night games in St. Louis.

A year later, Cardinals owner

Houston, Texas, he instead accepted a much lower bid from St. Louis-based brewing giant Anheuser-Busch, who entered the picture with the specific intent of keeping the Cardinals in town.[24] It has long been claimed that Saigh was persuaded to accept Anheuser-Busch's bid more out of civic duty than money. However, according to Anheuser-Busch historian William Knoedelseder, Saigh's first preference all along was to sell the Cardinals to interests who would keep the team in St. Louis.[25]

What is beyond dispute is that as soon as Anheuser-Busch closed on its purchase of the Cardinals, Veeck knew he was finished in St. Louis. He quickly realized that with Anheuser-Busch's wealth behind them, the Cardinals now had more financial resources than he could even begin to match, especially since he had no other source of income. Reluctantly, he decided to move the Browns elsewhere. As a preliminary step, he sold Sportsman's Park to the Cardinals, who would eventually rename it as the first incarnation of Busch Stadium.[26]

At first Veeck considered moving the Browns back to Milwaukee (where they had played their inaugural season in 1901). Milwaukee recently built Milwaukee County Stadium in an attempt to entice a major league franchise.

However, the decision was in the hands of the

Boston Braves, the parent team of the Brewers. Under major league rules of the time, the Braves held the major league rights to Milwaukee. The Braves wanted another team with the same talent if the Brewers were shut down, and an agreement was not made in time for the start of the 1953 season. Ironically, a few weeks later, the Braves themselves moved to Milwaukee.[27] St. Louis was known to want the team to stay, so some in St. Louis campaigned for the removal of Veeck.[28]

Undaunted, Veeck got in touch with a group that was looking to bring a major league franchise to

Baltimore, Maryland. After the 1953 season, Veeck agreed in principle to sell half his stock to Baltimore attorney Clarence Miles, the front man of the Baltimore group, and his other partners. He would have remained the principal owner, with approximately a 40% interest. Even though league president Will Harridge told him approval was certain, only four owners—two short of the necessary six for passage—supported it. Realizing the other owners simply wanted him out of the picture (indeed, he was facing threats of having his franchise canceled), Veeck agreed to sell his entire stake to Miles' group, who then moved the Browns to Baltimore, where they were renamed as the Orioles, which has been their name ever since.[29]

Chicago White Sox

Taking advantage of inter-familial friction within the Comiskey family, in

sound effects, and shooting fireworks whenever the White Sox hit a home run.[3] The "exploding scoreboard" was carried over to the "new" Comiskey Park (now Guaranteed Rate Field
) when it opened in 1991.

One year later in 1960, Veeck and former Detroit Tigers great Hank Greenberg, his partner with the Indians and White Sox, reportedly made a strong bid for the American League expansion franchise in Los Angeles. Greenberg would have been the principal owner, with Veeck as a minority partner.[32] However Los Angeles Dodgers owner Walter O'Malley was not willing to compete with a team owned by Veeck, even if he would only be a minority partner. When O'Malley heard of the deal, he invoked his exclusive franchise rights for Southern California. Any potential owner of an American League team in the area would have had to have O'Malley's approval, and it was apparent that O'Malley would not allow any team to set up shop with Veeck as a major shareholder. Rather than try to persuade his friend to back out, Greenberg abandoned his bid for what became the Los Angeles Angels.[32]

Wide World of Sports
in 1964.

In 1961, due to poor health, Veeck sold his share of the White Sox to John and Arthur Allyn for $2.5 million.[33] After selling the White Sox, Veeck worked intermittently as a television commentator for ABC.[34] Veeck then moved to the Eastern Shore of Maryland with his family to convalesce.

When his health improved, Veeck made an unsuccessful attempt to buy the

Charlie O. Finley planned to move his Oakland Athletics to Chicago. However, it was Andy McKenna who approached Veeck about the possibility of returning home to Chicago, which got Veeck to assemble an ownership group to make an offer for the team. On December 16, 1975, Veeck's group purchased the team from Allyn.[35][36]

Almost immediately after reassuming control of the Sox, Veeck unleashed another publicity stunt. He and general manager Roland Hemond conducted four trades in a hotel lobby, in full view of the public; other owners considered this undignified. Two weeks later, however, arbitrator Peter Seitz's ruling struck down the reserve clause and ushered in the era of free agency, leading to dramatic increases in player salaries. Ironically Veeck had been the only baseball owner to testify in support of Curt Flood during his landmark court case, at which Flood had attempted to gain free agency after being traded to the Philadelphia Phillies.[3] Veeck had proposed a gradual transition to a free-agent system in which players would gain free agency rights after a certain amount of service time. The owners gambled that Seitz would rule in their favor and maintain the reserve clause; he did not.

On the field, Veeck presented a

clamdigger
pants and even shorts, which the Sox wore for the first time against the Kansas City Royals on August 8, 1976.

In an attempt to adapt to free agency, he developed a "rent-a-player" model, centering on the acquisition of other clubs' stars in their option years. The gambit was moderately successful: in 1977 the White Sox won 90 games and finished in third place with additions such as Oscar Gamble and Richie Zisk.[38]

During this last run, Veeck decided to have announcer Harry Caray sing "Take Me Out to the Ball Game" during the seventh inning stretch. Veeck asked Caray to sing for the entire park, but he refused. Veeck replied that he already had a recording, so Caray would be heard either way. Caray reluctantly agreed to sing it live, accompanied by White Sox organist Nancy Faust, and went on to become famous for singing the tune, continuing to do so at Wrigley Field after becoming the broadcaster of the Chicago Cubs in 1982. This tradition has continued there since even with the death of Caray in 1998.[39]

The 1979 season was filled with more promotions. On April 10, he offered fans free admission the day after a 10–2 Opening Day defeat by the Toronto Blue Jays. On July 12, Veeck, with assistance from son Mike and radio personality Steve Dahl, held one of his most infamous promotions, Disco Demolition Night, between games of a scheduled doubleheader, which resulted in a riot at Comiskey Park and a forfeit to the visiting Detroit Tigers.[40]

Life after baseball

Finding himself no longer able to financially compete in the free agent era, Veeck sold the White Sox in January 1981, albeit not without controversy, as his first choice in Edward J. DeBartolo Sr. (owner of the NHL's Pittsburgh Penguins and the NFL's San Francisco 49ers) was rejected by a league vote (eight votes in favor with ten required to pass). Veeck then sold the Sox to his second choice, Jerry Reinsdorf and partner Eddie Einhorn for $20 million.[41] When Einhorn stated his desire to make the White Sox a "high-class operation", Veeck publicly transferred his allegiance back to the Chicago Cubs, the team his father had operated in his youth (at any rate, when the White Sox won the 2005 World Series, the Veeck family received championship rings from the organization). Veeck retired to his home in Chicago but in summer could often be found in the Wrigley Field bleachers. Veeck also wrote occasional articles for magazines and newspapers, usually opining on the overall state of baseball.

Declining health and death

Veeck had been a heavy

Baseball Hall of Fame.[42]

Veeck was survived by his wife, Mary Frances, and eight of his nine children. Two of the surviving children, Peter and Ellen, were from his first marriage, and the others (Mike, Marya, Greg, Lisa, Julie and Chris) were from his second marriage. He was predeceased by his eldest child, William III, who died in 1985.

independent baseball executive and was the co-founder of the St. Paul Saints, a successful charter member of the Northern League. The younger Veeck emulated many of Bill Veeck's promotional stunts with the Saints.[44] Greg Veeck earned a Ph.D. at the University of Georgia in 1988 and is a geography professor at Western Michigan University focusing on urban geology and East Asia.[citation needed][as of?
]

Books by Veeck

Veeck wrote three autobiographical works, each a collaboration with journalist and sportswriter Ed Linn. The first two were reissued in updated editions in the 1980s following Veeck's return to baseball ownership. The books include:

Awards and honors

References

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  2. .
  3. ^ a b c d e f g h Acocella, Nick. "Baseball's Showman". espn.com. Retrieved August 1, 2010.
  4. ^ Brewster, Mike (October 27, 2004). "Bill Veeck: A Baseball Mastermind". Bloomberg Businessweek. Archived from the original on September 12, 2010. Retrieved July 30, 2010.
  5. ^ Furlong, William (1960). "Master Of The Joyful Illusion". Sports Illustrated. SportsIllustrated.CNN.com. pp. 58–64. Retrieved December 6, 2014.
  6. ^ a b "Bill Veeck". baseballbiography.com. Retrieved July 30, 2010.
  7. .
  8. ^ Revisiting Bill Veeck and the 1943 Phillies, The National Pastime, 2006 issue, page 109. Retrieved May 12, 2012.
  9. ^ .
  10. ^ a b Revisiting Bill Veeck, p. 114
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  13. ^ Anderson, Dave (March 29, 1987). "Has Baseball Forgotten Larry Doby?". The New York Times. Retrieved July 30, 2012.
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  15. ^ Roberts, M.B. "Paige never looked back". ESPN.com. Retrieved August 25, 2010.
  16. ^ Goldstein, Richard (November 1, 1999). "Max Patkin, 79, Clown Prince of Baseball". The New York Times. Retrieved July 30, 2010.
  17. ^ Schneider, pp. 329.
  18. ^ "1948 World Series". mlb.com. Retrieved August 25, 2010.
  19. ^ "Bill Veeck". Ohio History Central. Retrieved August 25, 2010.
  20. ^ "Ice Capades Press Agent Weds Colorful Bill Veeck". Pittsburgh Post-Gazette. May 1, 1950. Retrieved August 28, 2010.
  21. ^ "St. Louis Browns". baseballbiography.com. Retrieved August 25, 2010.
  22. ^ "Eddie Gaedel". baseballbiography.com. Retrieved August 1, 2010.
  23. ^ Macgranachan, Brendan (February 27, 2009). "Grandstand Managers Day". seamheads.com. Retrieved August 1, 2010.
  24. ^ Goldstein, Richard (January 2, 2000). "Fred Saigh, Who Helped Cardinals Stay Put, Dies at 94". The New York Times. Retrieved August 1, 2010.
  25. .
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  27. ^ "Milwaukee's loss is Baltimore's gain". todayinbaseball.com. Archived from the original on May 10, 2010. Retrieved August 1, 2010.
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  29. ^ Omoth, p. 9.
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  32. ^ a b Acocella, Nick. "The first "Hammerin' Hank"". espn.com. Archived from the original on November 5, 2012. Retrieved August 2, 2010.
  33. ^ "Veeck, Greenberg Sell Interest". Tri City Herald. June 9, 1961. Retrieved August 28, 2010.
  34. ^ "Commentator Bill Veeck Lashes 'Rabbit Fever' In Baseball- Again". St. Petersburg Times. May 23, 1964. Retrieved August 28, 2010.
  35. ^ "The Chicago A's?". November 16, 2012.
  36. ^ "Bill Veeck Returns as White Sox Owner".
  37. ^ "Minnie Minoso". baseballbiography.com. Retrieved August 2, 2010.
  38. ^ Ballantini, Brett (April 18, 2007). "Looking Back: The 1977 White Sox". MLB.com. Retrieved August 2, 2010.
  39. ^ Drehs, Wayne (July 8, 2008). "Thank Caray, Chicago for popularity of 'Take Me Out to the Ballgame'". ESPN.com. Retrieved August 2, 2010.
  40. ^ Behrens, Andy (July 12, 2009). "Disco demolition:Bell-bottoms be gone!". espn.com. Archived from the original on May 4, 2010. Retrieved August 2, 2010.
  41. ^ "Jerry Reinsdorf: Staying True". May 20, 2013.
  42. ^ "Bill Veeck". baseballhall.org. Retrieved August 2, 2010.
  43. ^ Holtzman, Jerome (January 3, 1986). "Baseball's Bill Veeck Dies At 71". Chicago Tribune. Retrieved August 2, 2010.
  44. ^ Smith, Gary (August 1, 2005). "What Mike Veeck learned about himself from his daughter". Sports Illustrated. Retrieved October 18, 2023.
  45. ^ "Shrine of the Eternals – Inductees" Archived September 19, 2020, at the Wayback Machine. Baseball Reliquary. Retrieved 2019-08-14.
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Book sources

External links