Bob's

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Bob’s
Brazilian Fast Food Corporation[1]
Websitehttp://www.bobs.com.br/

Bob's (IPA:

Copacabana neighborhood of Rio de Janeiro
. It is the first Brazilian fast food chain.

In 1972, Falkenburg sold the franchise to the Brazilian Fast Food Corporation (BFFC).

History

Bob, as Falkenburg was known, was the one who introduced the concept of fast-food in the country, opening the first restaurant of this type in the country in Copacabana, Rio de Janeiro.[2][3] In 1972, however, Falkenburg sold the store, which is now controlled by Brazilians, in Guarujá. Today the chain has a varied menu.[citation needed]

A restaurant in Caxias Shopping
A restaurant in Caxias Shopping


Bob's is known for serving snacks with flavors closer to Brazilian cuisine, such as picanha hamburgers. One of the main snacks is the sandwich Big Bob, made with two beef patties, onion, iceberg lettuce, sauce and bread with sesame.[citation needed]

Big Bob

Among the main sandwiches sold by the company, Big Bob is the most popular[

onions and leaf chicory
.

Bob's former logo, circa 2000
Bob's former logo, circa 2000

The chain also offers innovative sandwiches, as toasted cheese with banana sandwich. Another popular item sold by the franchise is the

Ovomaltine milkshake
.

Business model

In 1984, Bob's started a

Bragança) as well as in Chile and Angola, however since 2021 the company's website shows that they have closed.[citation needed
]

Bob's
Bob's

Other brands

Bob's Shakes, formerly known as “Bob’s Sorvetes” (Bob's Ice Cream), sells frozen desserts such as ice cream, milkshakes, and pies. It was rebranded to the current name in 2009 due to increased popularity of its milkshakes (principally the

Ovomaltine
's) compared to ice cream.

Bexpress by Bob's offers half-finished and ready sandwiches to be heated in the oven, which can be eaten in or carried out.[5]

See also

References

  1. ^ "Controladora do Bob's lucra 36% mais em 2007 (in Portuguese)". 11 May 2023.
  2. ^ tribecca (2013-05-25). "The creator of fast- food in Brazil". ABF (in Brazilian Portuguese). Retrieved 2020-07-11.
  3. ^ "Champion in Wimbledon was pioneer of fast food in Brazil". Earth (in Brazilian Portuguese). Retrieved 2020-07-11.
  4. ^ "BOB'S | SEJA UM FRANQUEADO". 2011-06-25. Archived from the original on 2011-06-25. Retrieved 2023-05-20.
  5. ^ "1001 Franquias – 1001 negócios com toTTal marketing : Notícias, cases, franshising, brand, licenciamento, shoppings, quiosques, propaganda, promoções, eventos, pesquisa, lançamentos, histórias de sucesso, busca franquias e muito mais.... - notícia - BFFC coloca em prática BEXPRESS by Bob´s durante a ABF Franchising Holding inicia sistema de franquia da marca Doggis durante o evento". 2010-08-15. Archived from the original on 2010-08-15. Retrieved 2023-05-20.

External links

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