Boom Pow

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Not to be confused with Boom Boom Pow.

"Boom Pow"
Alesta
Released25 August 2016
Genre
Length2:59
Label
  • Roton
  • Global
Songwriter(s)
  • David Ciente
  • Trey Campbell
Producer(s)
  • Ciente
Alexandra Stan singles chronology
"
Écoute
"
(2016) 		"Boom Pow"
(2016) 		"9 Lives"
(2017)

"Boom Pow" is a song recorded by Romanian recording artist

Roton and Global Records. "Boom Pow" was written by David Ciente and Trey Campbell, while the production process was solely handled by Ciente. A europop and dance recording, Stan confessed that its lyrical content fits with the vibe of Constanța, her home town, where an accompanying music video was also shot in April 2016 by Ironic Distors. While music critics were positive towards the single and its visual, "Boom Pow" commercially peaked at number 67 on Romania's Airplay 100
.

Composition and reception

The single was written by David Ciente and Trey Campbell, while production was solely handled by Ciente.

Los 40 Principales stated that "no summer is complete without [Stan's] summer bet destined to become a summer song", and further felt that the singer tried new sounds with which she hadn't worked prior.[4] Commercially, the single debuted at number 72 on Romania's Airplay 100, and went on peaking at number 67.[5][6]

Music video

director of photography—and features an appearance from her love interest Bogdan Staruiala.[2][3][8] Make-up and hair styling was managed by Alex Ifimov and Ema Banita, respectively.[7] About the clip, Stan confessed that she "[loves] the summer and the water, [she is] the child of the sea. [She] wished a 'hometown video' for a long time [...]".[3]

The clip opens with a shot of a sea, and Stan laying on a rock with a pair of white boots designed with her name on them. Subsequently, she is seen dancing in a place sprayed with graffiti and sporting an orange swimsuit paired with a bright blue jacket.[7] Next, while a few males are playing basketball in front of her, she is portrayed watching and interacting with them while wearing a khaki jacket with denim short shorts, a white vest top and white shoes.[7] After the singer and the others further walk through their surrounding and perform to the track, the visual ends with Stan leaning on a wall from the beginning.[8]

Jonathan Currinn, writing for his own music website, described the visual as "relaxed and calm", further stating that the video gives an "insight" of the singer's personality, which can be "constantly seen on her Snapchat stories."[11] He ended his review by concluding that it "may not have a high-end budget, it may not have the best camera work, [...] but it's probably one of most real videos, and I can't help but appreciate the rawness of it."[11]

Track listing

Digital single[12]
No.TitleLength
1."Boom Pow"2:59

Charts

Chart (2016) Peak
position
Romania (Airplay 100)[6] 67

Release history

Territory Date Format(s) Label
Worldwide[13] 25 August 2016 Digital download Roton/
Global

References

  1. Victor Entertainment (Barcode: 4988002709182). 2016.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link
    )
  2. ^ a b Currinn, Jonathan. "Alexandra Stan gifts fans with new single "Boom Pow"". Celebmix. Retrieved 15 October 2016.
  3. ^ a b c d Tanasă, Raluca (25 August 2016). "Videoclip: Alexandra Stan – Boom Pow" [Video: Alexandra Stan – Boom Pow] (in Romanian). Info Music. Retrieved 16 October 2016.
  4. Los 40 Principales
    . August 2016. Retrieved 16 October 2016.
  5. ^ "Kiss FM – Airplay 100 – 9 October 2016". Media Forest (in Romanian). Kiss FM. 9 October 2016. Retrieved 20 October 2016.
  6. ^ a b "Kiss FM – Airplay 100 – 16 October 2016". Media Forest (in Romanian). Kiss FM. 16 October 2016. Retrieved 16 October 2016.
  7. ^ a b c d e Currinn, Jonathan (August 2016). "Alexandra Stan drops home town video for "Boom Pow"". Celebmix. Retrieved 16 October 2016.
  8. ^ a b c "Alexandra Stan – Boom Pow | Online Video". YouTube. 24 August 2016. Retrieved 16 October 2016. Note: For credits, look in the description.
  9. ^ "Alexandra Stan lanseaza o noua melodie" [Alexandra Stan releases a new song] (in Romanian). Observator. 24 August 2016. Archived from the original on 25 August 2016. Retrieved 6 September 2016.
  10. ^ Scris de Alex (25 August 2016). "Alexandra Stan – Boom Pow (videoclip nou)" [Alexandra Stan – Boom Pow (new video)] (in Romanian). Urban.ro. Archived from the original on 18 October 2016. Retrieved 16 October 2016.
  11. ^ a b Jonathan Currinn (26 August 2016). "New Release: Alexandra Stan – Boom Pow". Critic Jonni. Retrieved 16 October 2016.
  12. ^ "Boom Pow – Single by Alexandra Stan on Apple Music". iTunes Store. 25 August 2016. Retrieved 16 October 2016.
  13. ^ Citations regarding the worldwide release of "Boom Pow":
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