Boy with Luv

Source: Wikipedia, the free encyclopedia.
"Boy with Luv"
Cover of Japanese double A-side with "Lights" (limited edition type A)
Single by BTS featuring Halsey
from the EP Map of the Soul: Persona
ReleasedApril 12, 2019 (2019-04-12)
Genre
Length3:50
Big Hit
(KR)
Suga
  • Emily Weisband
  • J-Hope
  • Ashley Frangipane
    • Producer(s)
    • Pdogg
    BTS singles chronology
    "Waste It on Me"
    (2018)     		"Boy with Luv"
    (2019)     		"Dream Glow"
    (2019)
    Halsey singles chronology
    "11 Minutes"
    (2019)     		"Boy with Luv"
    (2019)     		"Nightmare"
    (2019)
    Music video
    "Boy with Luv" on
    YouTube
    Audio sample

    "Boy with Luv" (

    Big Hit Entertainment.[8] The song's music video was the most viewed online music video in 24 hours at the time, garnering over 74.6 million views within its first day of release. The song was certified Platinum by the RIAA in June. "Boy with Luv" held the record for the song with the most music show wins after the 2000s in South Korea with 21 wins, until the record was broken by "Dynamite".[9]

    On July 3, 2019, the Japanese version of the song was released as a double A-side single alongside an original Japanese track titled "Lights" via Universal Music Japan.[10]

    Composition

    "Boy With Luv" featuring American singer

    bubblegum pop".[5] Yim Hyun-su from The Korea Herald described the lead single as "an upbeat electro-pop song with catchy hooks".[6] According to Refinery29, the light, funk-laced song features live instruments.[13]

    Music video

    A trailer for the music video was released on April 7, 2019, with a 13-second clip of the song towards the end.[14] The teaser features Halsey working in a ticket booth before walking outside to find BTS sitting on a couch.[14] A second teaser, featuring close-ups of the band, was released on April 10.[15]

    Directed by Yong-Seok Choi from Lumpens, the full music video was released on April 12.[16][17] It simultaneously obtained the records of fastest-liked video and fastest-viewed video on YouTube, reaching 3 million likes in 2 hours and 74.6 million views within 24 hours of release, making it the most viewed YouTube video in the first 24 hours after its release at the time, averaging about 860 views per second during that interval. It was also the fastest video to reach 100 million views on YouTube, doing so in approximately one day and 10 hours.[18] On April 26, BigHit released a second version of the music video, titled "ARMY With Luv", dedicated to the band's fandom, ARMY.[19] The video featured footage of the band not seen in the original version and more moments with Halsey; the large "LOVE" sign that appears atop a building while the band dances in the original was replaced with one that spelt "ARMY" instead.[20] In December 2019, YouTube named it the most viewed music video in South Korea of the year.[21] The music video crossed 1 billion views in October 2020, eighteen months after release, and is the band's second to reach the mark.[22][23]

    Promotion

    The band performed the song for the first time on April 13, 2019, as the musical guests on

    Britain Got Talent's semi-final.[27]

    On November 30, BTS performed "Boy with Luv" at the 2019 Melon Music Awards with throwbacks to "Boy in Luv".[28] On December 4, the song was performed at the 2019 Mnet Asian Music Awards.[29] Two days later, BTS performed the song at the KIIS-FM Jingle Ball in Los Angeles, where they appeared as a headliner. In addition, BTS performed the song in South Korea at the SBS Gayo Daejun and KBS Song Festival on December 25 and 27, respectively,[30][31] following which the song was performed in New York's Times Square at Dick Clark's New Year's Rockin' Eve.[32]

    Reception

    "The first taste of BTS' 'Map Of The Soul: Persona' was an incredibly sweet one – a vibrant burst of bubblegum pop with an added Halsey twist. Its Korean title translated to 'A Poem For Small Things' and the lyrics celebrated "the things you're interested in, the way you walk or talk, and every little trivial habit of yours" over melodies that would make even the most mundane of days seem like a dream."

     — R.D. from NME[33]

    Taylor Glasby writing for

    Consequence of Sound, Laura Dzubay called the song "familiarly romantic".[35] The song was included in South China Morning Post's list of "The 10 best K-pop songs of 2019". In that article, Jeff Benjamin described it as "euphoric pop sound" while praising how the song "shows their maturity and growth and comes with a message – to allow love to take over gradually and to make changes from the inside."[36] Rhian Daly from NME called the song "addictive and deftly balanced" with Halsey's chorus "fitting in naturally and seamlessly".[37]Billboard included the song in their list of "The 100 Best Songs of 2019: Staff List" as well as their list of "The 25 Best K-pop Songs of 2019: Critics' Picks".[38][39] NME placed the song on their list of "The 50 best songs of 2019".[33] It was also named as the Song of the Year through the public survey conducted by Gallup Korea in 2019.[40]

    "Boy with Luv" on critic lists
    Critic/Publication List Rank Ref.
    Billboard 100 Best Songs of 2019: Staff List 37 [41]
    25 Best K-pop Songs of 2019: Critics' Picks 15 [42]
    Melon Top 100 K-pop Songs of All Time 74 [43]
    BuzzFeed Best K-pop Music Videos of 2019 8 [44]
    Dazed
         		20 best K-pop songs of 2019 7 [45]
    Gallup Korea Best Songs in 2019 1 [46]
    Idolator
         		75 Best Pop Songs of 2019 42 [47]
    Insider 57 best music videos of 2019 22 [48]
    IZM Top 10 Singles of 2019 — [49]
    NME 50 best songs of 2019 49 [33]
    MTV Greatest Videos of the 2010s 1 [50]
    SCMP 10 best K-pop songs of 2019 1 [51]

    Commercial performance

    Upon release, "Boy With Luv" debuted at No. 1 on the real-time charts of six major music sites including

    Digital Song Sales chart, marking the group's fourth song hitting the chart's top 10.[58]

    "Boy with Luv" was certified Platinum by the

    Korea Music Content Association (KMCA).[60] "Boy With Luv" was certified Gold by the Australian Recording Industry Association (ARIA) for selling 35,000 units in Australia.[61]

    BTS was named one of the Top 10 artists of 2019 by Genie Music with "Boy with Luv" topping their daily chart for 26 days.[62]

    Credits and personnel

    Credits adapted from the liner notes of Map of the Soul: Persona.[63]

    Accolades

    Awards and nominations
    Year Organization Award Result Ref.
    2019 Melon Music Awards Song of the Year Won [64]
    Best Dance Award – Male Won
    Meus Prêmios Nick Favorite International Hit Won [65]
    Mnet Asian Music Awards
    Song of the Year
    		 Won [66]
    Best Music Video
    		 Won
    Best Dance Performance Male Group
    		 Won
    Best Video Director Won
    MTV Europe Music Awards Best Collaboration Nominated [67]
    MTV Video Music Awards
    Best K-Pop
    		 Won [68]
    Best Art Direction Nominated
    Best Choreography Nominated
    Best Collaboration Nominated
    People's Choice Awards Music Video of 2019 Nominated [69]
    Teen Choice Awards Choice Collaboration Won [70]
    Telehit Awards People's Best Video Nominated [71]
    2020
    Gaon Chart Music Awards
    		 Song of the Year – April Nominated [72]
    Golden Disc Awards Digital Bonsang Won [73]
    Digital Daesang Won
    iHeartRadio Music Awards Best Music Video Won [74]
    Korean Music Awards Best Pop Song Nominated [75]
    Song of the Year Nominated
    NME Awards Best Collaboration Nominated [76]

    Music program awards

    Program Date (21 total) Ref.
    Music Bank
         		April 19, 2019 [77]
    April 26, 2019 [78]
    May 3, 2019 [79]
    May 17, 2019 [80]
    May 24, 2019 [81]
    June 14, 2019 [82]
    June 21, 2019 [83]
    Show! Music Core April 20, 2019 [84]
    April 27, 2019 [85]
    May 11, 2019 [86]
    May 18, 2019 [87]
    May 25, 2019 [88]
    June 1, 2019 [89]
    June 8, 2019 [90]
    June 15, 2019 [91]
    June 22, 2019 [92]
    Show Champion April 24, 2019 [93]
    M Countdown April 25, 2019 [94]
    Inkigayo April 28, 2019 [95]
    May 12, 2019 [96]
    May 19, 2019 [97]
    Melon Popularity Awards
    Award Date Ref.
    Weekly Popularity Award April 22, 2019 [98]
    April 29, 2019
    May 6, 2019
    May 13, 2019
    May 20, 2019

    Charts

    Certifications

    ‹See Tfd›
    Region Certification Certified units/sales
    Australia (ARIA)[166] Platinum 70,000‡
    Canada (Music Canada)[167] Gold 40,000‡
    Colombia[168] Gold  
    France (
    SNEP)[169]
    		 Gold 100,000‡
    Italy (FIMI)[170] Gold 35,000‡
    Mexico (AMPROFON)[171] 2× Platinum+Gold 150,000‡
    Poland (ZPAV)[172]
    Lights / Boy with Luv     		2× Diamond 500,000‡
    South Korea (
    KMCA)[173]
    		 Platinum 2,500,000*
    Spain (PROMUSICAE)[174] Gold 30,000‡
    United Kingdom (BPI)[175] Gold 400,000‡
    United States (RIAA)[176] Platinum 1,000,000‡
    Streaming
    Japan (RIAJ)[177]
    Japanese version     		Gold 50,000,000†
    Japan (RIAJ)[178]
    Original     		2× Platinum 200,000,000†
    South Korea (
    KMCA)[179]
    		 3× Platinum 300,000,000†

    * Sales figures based on certification alone.
    ‡ Sales+streaming figures based on certification alone.
    † Streaming-only figures based on certification alone.

    Release history

    Region Date Format Label Ref.
    Korean version
    Various April 12, 2019
    		[180][181]
    United States April 16, 2019 Contemporary hit radio Columbia [182]
    Italy May 26, 2019
    Sony
    		 [183]
    Japanese version
    Japan July 3, 2019
  • download
  • streaming
    		•
    		[184]

    See also

    References

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    Retrieved from "https://en.wikipedia.org/w/index.php?title=Boy_with_Luv&oldid=1213054204"