Brillo Pad
The Dial Corporation (1985-1997), Church & Dwight (1997-2010) | |
Tagline | Now that's brilliant! |
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Website | www.brillo.com |
Brillo is a
History
In the early 1900s, in New York, an unnamed cookware peddler and his brother-in-law, an unnamed jeweller, were working on a solution to clean blackened cookware.
Demand for the steel wool, copper spun and soap with
By 1917, the company was selling packaged boxes of six pads, with a cake of soap included. During World War I, it helped with needed efforts of field operations. [1] In 1921, the company moved its production facility to London, Ohio. It was only in the 1930s that soap was contained within the pad.
The company merged with Purex Industries in 1962.
In 2010, Armaly Brands of
Production
Brillo is manufactured in London, Ohio.[1][5]
Brillo Basics
In December 2019, Innovative Brands, a division of International Wholesale, agreed to a licensing agreement with Armaly Brands to launch Brillo Basics, a line of household cleaning products.[6]
In art
The most famous example of Brillo in pop art is works by Andy Warhol in 1964. Warhol did artwork on boxes with the 60's Brillo logo.
See also
References
- ^ Church and Dwight. 2008. Archived from the originalon 2009-03-26. Retrieved 2009-04-24.
- ^ "Milton Loeb, Lawyers Who Began Brillo Corporation, Is Dead at 84". The New York Times. 28 January 1972. Retrieved 19 March 2018.
- ^ "Dial sells brands to Church & Dwight". Phoenix Business Journal. 10 July 1997. Retrieved 19 March 2018.
- ^ Walsh, Dustin (15 March 2010). "Walled Lake sponge maker buys Brillo brand". Crain's Detroit Business. Retrieved 19 March 2018.
- ^ a b Gearino, Dan (February 13, 2011). "If it's Brillo, it's from London". The Columbus Dispatch.
- ^ Boji, John (January 20, 2020). "Brillo Basics and Innovative Brands.... a glowing new partnership". LinkedIn. Retrieved November 11, 2021.