Bro culture
This article is missing information about the religious use of the word.(February 2023) |
Bro culture is a
Etymology and history
Bro was originally an abbreviated form of the word brother but began to assume non-familial connotations in the 20th century.[citation needed] In this evolution, it was first used to refer to another man, such as a "guy" or "fellow". In these ways, it was semantically similar to the use of "brother". In the 1970s, bro came to refer to a male friend rather than just another man. The word became associated with young men who spend time partying with others like themselves.[citation needed] Oxford Dictionaries identified the use of the term "bro" as the one "defining feature" of the changing cultural attributes of young manhood.[2] Other variations exist such as brah, breh, bruh (African American Vernacular English),[4] Bruv (British).[5]
The applications of bro subculture correlate with
Characteristics
Bro culture is not defined consistently or concretely,
NPR identified four types of bros: dudely, jockish, preppy, and stoner-ish.
Oxford Dictionaries identify bros as those who use the word to refer to others, such as in the example of "
Lacrosse bro (Lax Bro)
Lax bro subculture is defined as a laid-back ("chill") lifestyle associated with
Brogrammer
The phenomenon of the
In 2013, former Microsoft game designer Daniel Cook wrote that the company was responsible for developing the bro subculture within video gaming, explaining that the "Xbox put machismo, ultra-violence and chimpboys with backwards caps in the spotlight. [...] Gamers were handed a pre-packaged group identity via the propaganda machine of a mega corporation." Cook writes that Microsoft has done this in order to distance the Xbox from its console competitors, which were portrayed as "kids platform[s]".[14]
Criticism and news media portrayal
Since 2013, the term has been adopted by feminists and the media to refer to a
In its coverage of the 2019 Telegramgate scandal, in which investigative journalists published text messages written by the governor of Puerto Rico, The New York Times referred to "an arrogant 'bro' culture of elites who joked about making chumps out of even their own supporters."[19]
The term Bernie Bro, an epithet directed at supporters of Bernie Sanders has been criticized as a reductive smear tactic used by Sanders' political opponents.[20] The term was widely used because the concept of "bro" itself was vague.
See also
References
- ^ Tweet; WhatsApp (2019-05-10). "The Great 'Bro-liferation': Should Women Be Calling Each Other 'Bro'?". Live Wire. Retrieved 2022-05-07.
- ^ Oxford Dictionaries. Archived from the originalon April 7, 2014. Retrieved April 5, 2014.
- ^ Rutherford, Madison (2014-08-04). "CM's Top 10 Schools for Bros 2014". College Magazine. Retrieved 2015-03-08.
- ^ "What's the Difference Between 'Bro,' 'Brah,' 'Bruv,' 'Bruh' and 'Breh'?". MEL Magazine. 2019-04-05. Retrieved 2022-07-18.
- ^ "BRUV | English meaning - Cambridge Dictionary".
- ^ Schwiegershausen, Erica (October 9, 2013). "Exploring the Etymology of 'Bro'". New York. Archived from the original on April 7, 2014. Retrieved April 5, 2014.
- ^ a b c d e f Demby, Gene (June 21, 2013). "Jeah! We Mapped Out The 4 Basic Aspects Of Being A 'Bro'". NPR. Archived from the original on April 9, 2014. Retrieved April 5, 2014.
- ^ The Reddit group of macho gay boys Slate 2013/03
- ^ Chang, Vickie (September 21, 2006). "Trendzilla: The bro". OC Weekly. Archived from the original on October 24, 2017. Retrieved April 5, 2014.
- ^ "What Is Lettuce In Hockey?". UnderstandingHockey.com. 2022-02-22. Archived from the original on 2022-10-14. Retrieved 2022-10-14.
- ^ McKim, Jenifer B. (June 5, 2012). "Scoring style points". The Boston Globe. Archived from the original on July 14, 2014. Retrieved April 5, 2014.
- ^ Parviainen, Mia L. (22 September 2008). "The Experiences of Women in Computer Science: The Importance of Awareness and Communication". Human Architecture: Journal of the Sociology of Self-Knowledge. 6 (4). Retrieved 27 August 2016 – via scholarworks.umb.edu.
- ^ "the definition of geek". Dictionary.com. Retrieved 2017-06-07.
- Gameplanet. Archivedfrom the original on April 14, 2014. Retrieved April 5, 2014.
- ^ How Do You Change a Bro-Dominated Culture? Ann Friedman, New York, September 12, 2013
- ^ Johnson, Eric (2018-02-05). "Why Silicon Valley has a bro culture problem – and how to fix it". Vox. Retrieved 2019-07-24.
- ^ Raymundo, Oscar (25 November 2014). "The 5 Bro-iest Tech Companies to Work For". Inc.com.
- ^ O'Donnell, J. T. (14 August 2017). "3 Signs a Company's 'Bro Culture' Is Killing the Business". Inc.com.
- ^ Robles, Frances; Rosa, Alejandra (July 22, 2019). "'The People Can't Take It Anymore': Puerto Rico Erupts in a Day of Protests". The New York Times. Retrieved July 22, 2019.
- ^ Greenwald, Glenn (January 31, 2016). "The "Bernie Bros" Narrative: a Cheap Campaign Tactic Masquerading as Journalism and Social Activism". The Intercept.
External links
- Media related to Bro culture at Wikimedia Commons