Bud Bowl
The Bud Bowl was a
History
Bud Bowl I was aired in 1989 during the telecast of
In later years, Bud Bowl was retained as an advertising promotion, but in different forms. Beginning with the fifth edition, the bottles were transitioned to CGI by Pacific Data Images (later PDI/DreamWorks). In the sixth edition, the CGI bottles however were done by Boss Film Studios. In 1996, it served as a contest only. Game pieces with football plays written on it were distributed, and viewers with the winning play on their piece won. By 1998, it was mostly removed from television. Bud Bowl was used often in static store display promotions, and/or contests. By 2002, it was attached to a series of local events, such as concerts, festivals, and "block parties," taking place at the host city of the Super Bowl in the days leading up to the game.[2][3][4]
Results
Bud Bowl |
Super Bowl |
Year | Score | Announcer(s) | Coaches | Notes |
---|---|---|---|---|---|---|
Bud Bowl I | XXIII | 1989 | Budweiser 27, Bud Light 24 | Bob Costas & Paul Maguire | An alternate ending of the first Bud Bowl was a cutaway to the movie Heidi. This was a reference to the Heidi Game.[1] Another alternate ending was an incident where 2 players were picked up by a man from the fridge, abruptly ending the game at 24-24. | |
Bud Bowl II | XXIV | 1990 | Budweiser 36, Bud Light 34 | Brent Musburger & Terry Bradshaw | The Bud Light coach was an impersonation of Bear Bryant. | At the end of the "game", the slogan "Nothing Beats a Bud" was unveiled. |
Bud Bowl III | XXV | 1991 | Bud Light 23, Budweiser 21 | Keith Jackson & Don Meredith with Chris Berman | Bud Bowl III was actually between Budweiser vs Bud Light with Bud Dry as their star QB for Bud Light. The end of the game was a parody of The Play from the 1982 Big Game. | |
Bud Bowl IV | XXVI | 1992 | Budweiser 27, Bud Light 24 | Chris Berman | Unlike previous Bud Bowls, this one featured a man looking for his ticket, which his wife had tossed in the trash. | |
Bud Bowl V | XXVII | 1993 | Budweiser 35, Bud Light 31 | Ahmad Rashad & Karen Duffy | Joe Namath was the coach of the Budweiser team, and Corbin Bernsen was the coach of the Bud Light team. | |
Bud Bowl VI | XXVIII | 1994 | Bud Light 20, Budweiser 14 | Marv Albert | Mike Ditka was the coach of Budweiser team, and Bum Phillips was coach of the Bud Light team. | Bud Bowl VI featured the first appearance by a can of beer in the game. The can scored a touchdown, but was ejected from the Bud Bowl shortly thereafter for excessive celebration and foul language. |
Bud Bowl VII | XXIX | 1995 | Budweiser 26, Bud Light 24 | Chris Berman | ||
Bud Bowl 8 | XXXI | 1997 | Budweiser 27, Bud Light 24 | Howie Long & Ronnie Lott |
In popular culture
- In The Simpsons episode "Lisa the Greek", the "Duff Bowl" is shown.
- Beavis and Butt-headspecials known as Butt Bowl I, Butt Bowl II, and Butt Bowl III were aired.
- The song "Nerd Alert!" by American band The Aquabats references the games with the lyric "Get stupid on your time / Get the Bud Bowl off the air".
- Reason.tvparodied the FDA's ban on Four Loko and caffeinated alcoholic drinks with Buzz Bowl I: Four Loko vs Joose.
- During Episode 29 of The Sklar Brothers discuss Jon Bon Jovi expressing interest in becoming part owner of the Atlanta Falcons. Claiming, "It's a sports disaster on par with the Bud Bowl VI, the worst of the Bud Bowls. They came back strong the next year, but that was a down year for them."
- An early 90s episode of Late Night with David Letterman featured a parody of the Bud Bowl animation by instead portraying it merely with rows of actual beer bottles lined up in front of each other, then being smashed across the playing field floor with a large shop broom.
- In Noah Baumbach’s 1995 debut film Kicking and Screaming, a character named Otis asks his roommate, “Who won Bud Bowl II?”
- In an episode of MADtv, a claymated parody of the advertisements known as Vud Bowl V is shown, with every "Vud" and "Vud Light" bottle on the field ending up smashed all over the ground just after kickoff.
References
- ^ a b Not-So-Secret Origin Of The Bud Bowl, Including Surprise, Alternate Ending
- ^ Houston Bud Bowl to feature Tim McGraw Archived February 6, 2008, at the Wayback Machine
- ^ Bud Bowl 2006 to be Held at Tiger Stadium Archived April 12, 2010, at the Wayback Machine
- ^ Bud Bowl Makes Return Visit to Arizona to Delight of Gridiron Fans