Business.com

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Business.com Media, Inc.
Business.com
Websitewww.business.com

Business.com is a digital media company and B2B web destination which offers various

pay per click basis, directory listings,[1] and display advertising. The site covers business industry news and trends for growth companies and the B2B community to stay up-to-date, and hosted more than 15,000 pieces of content as of November 2014. Business.com operates as a subsidiary of the Purch Group since being acquired in 2016.[2]

Having sold their brands to Future, Purch's existing B2B assets later reorganised into Business.com.[3]

History

Business.com, Inc. was founded in 1999 by

McGraw Hill, and others.[7] In its initial form, Business.com aimed to be the Internet's leading search engine for small business and corporate information.[8]

Business.com struggled through the

Benchmark Capital
.

Having purchased the domain in 2001,

Salesforce.[14][15][16]

Then on July 26, 2007, after beating out

R.H. Donnelley Corporation announced plans to acquire Business.com in a deal valued at $345 million. The deal closed on August 23, 2007.[17][18]

In June 2009, R.H. Donnelley filed for bankruptcy.

Resource Nation acquired the brand and associated assets of Business.com. JMI Equity provided funding in support of the transaction.[21]

In January 2013, the appointment of Tony Uphoff as CEO was announced.[22] In March 2013, Business.com launched a site refresh, new logo and new suite of products.[23] New content management, analytics, and big data platforms were introduced in August 2014.[24]

In June 2016, Business.com was acquired by Purch Group.[25] When Future plc acquired Purch's consumer properties in 2018, Business.com was not included and was instead spun off as an independent company.[26]

Content

Business.com produces daily content to help business owners plan, launch, manage, and grow their businesses.[27] Staff reporters and market experts provide insight on the latest news and discussions around marketing, human resources, technology, entrepreneurship, sales, and finance.[28]

Business.com also features objective reviews, roundups, and buying guides for business products to help business owners make purchasing decisions.[29] The site also includes tools for calculating payroll deductions,[30] stock options,[31] and cash flow.[32]

Products

Business.com serves advertisers looking to reach

pay per click, email marketing, content marketing demand generation, and lead generation for sales ready leads.[citation needed
]

In December, 2014, the company launched LENS, a lead expansion and nurturing service, as part of their demand generation product set.[34]

Awards and recognition

Business.com has been named as a Best Place to Work by the San Diego Business Journal in 2012, 2013, 2014.[35] In October 2014, the website was ranked #1 on Inc.com's '50 Websites Your Startup Needs to Succeed'.[36]

References

  1. ^ "10 Common Link Building Problems". Search Engine Watch. 2013-10-02.
  2. ^ Teresa Novellino. "Purch Picks up Business.com, Tapping into Business of Small Business". New York Business Journal.
  3. ^ "Purch Finalizes Sale of Consumer Business to Future PLC". www.prnewswire.com. September 6, 2018. Retrieved 2024-03-23.
  4. ^ Rose, Frank (March 2006). "Sky Dayton Gets Mobile". Wired. Retrieved 2008-07-10.
  5. ^ "One Word Domain Name Sales Reach Record Levels". PR.com. 2008-06-11. Retrieved 2008-07-10.
  6. ^ Wingfield, Nick (1997-06-04). "Domain name fetches record price". CNET. Archived from the original on September 25, 2012. Retrieved 2008-07-10.
  7. ^ "Business.com Secures New Round of Financing; Growth Potential of Business Search Drives $10 Million Investment from Benchmark Capital". Business Wire. 2004-11-08. Archived from the original on May 29, 2005. Retrieved 2008-07-10.
  8. ^ Loftus, Peter (2004-12-08). "Something ventured: Renewed VC Interest In A Pricey Name". business.com (Dow Jones Newswires). Archived from the original on August 6, 2007. Retrieved 2022-02-01.
  9. ^ "Dot-Com Layoffs and Shutdowns". The Wall Street Journal Online. 2001-11-28. Archived from the original on 2008-05-09. Retrieved 2008-07-11.
  10. ^ Siklos, Richard (2008-05-02). "Business.com's winding road". CNNMoney.com. Retrieved 2008-07-10.
  11. ^ "Business.com Launches Version 2.0 with Enhanced Content and Features". newsbreaks.infotoday.com. 2001-04-16. Retrieved 2024-03-23.
  12. ^ Pham, Alex (2001-03-31). "Work.com Is Sold for Mere $500,000 to Business.com". Los Angeles Times. Retrieved 2024-03-23.
  13. ^ "Work.com launches to help small businesses tackle their most important business tasks". Business.com. 2006-10-09. Retrieved 2022-02-01.
  14. ^ Allemann, Andrew (2012-03-15). "Did Salesforce.com acquire Work.com domain name?". Domain Name Wire | Domain Name News. Retrieved 2024-03-23.
  15. ^ Allemann, Andrew (2012-07-30). "Salesforce.com buys Work.com domain name". Domain Name Wire | Domain Name News. Retrieved 2024-03-23.
  16. ^ Rao, Leena (2012-09-19). "Salesforce Debuts Rypple-Powered Work.com To Help Companies Manage Talent, Partners With Facebook". TechCrunch. Retrieved 2024-03-23.
  17. ^ "Business.com, Inc". BusinessWeek. Archived from the original on January 14, 2009. Retrieved 2008-07-10.
  18. ^ "Business.com Sells for $350 Million". TechCrunch. 2007-07-26. Retrieved 2024-03-23.
  19. ^ "Business.com Owner Files for Bankruptcy". Domain Name Wire. June 2, 2009. Retrieved 2009-06-18.
  20. ^ Hosford, Christopher (February 2, 2010). "R.H. DONNELLEY EMERGES FROM BANKRUPTCY AS DEX ONE". Ad Age. Retrieved March 22, 2024.
  21. ^ "Resource Nation Acquires Business.com". www.prnewswire.com. February 16, 2011. Retrieved 2024-03-23.
  22. ^ Mickey, Bill (2013-01-15). "Tony Uphoff Named CEO". FOLIO Mag. Archived from the original on January 18, 2013.
  23. ^ "Business.com blog". Business.com. March 2013. Archived from the original on 2013-03-16. Retrieved 2022-02-01.
  24. ^ "Business.com Press Release on Site Transformation and B2B Digital Media". Business.com. 2014-08-11. Archived from the original on 2015-02-22. Retrieved 2022-02-01.
  25. ^ Ha, Anthony (June 22, 2016). "Purch acquires small-business site Business.com". TechCrunch. Retrieved 2016-08-07.
  26. ^ Guaglione, Sara (September 7, 2018). "Future PLC Acquires Purch's B2C Brands, B2B Division Renamed Business.com". Mediapost.com. Retrieved 2019-10-16.
  27. ^ "About Us". business.com. Retrieved 2024-03-23.
  28. ^ "The Best Resources For Business Owners". business.com. Retrieved 2024-03-23.
  29. ^ "Business.com Reviews the Products and Services That Help SMBs Grow". business.com. Retrieved 2024-03-23.
  30. ^ "Payroll Deductions Calculator". business.com. Retrieved 2024-03-23.
  31. ^ "How to Calculate the Value of Your Stock Options". business.com. Retrieved 2024-03-23.
  32. ^ "Cash Flow Calculator". business.com. Retrieved 2024-03-23.
  33. ^ "Reach in-market buyers at all stages". business.com. Retrieved 2024-03-23.
  34. ^ "Business.com Launches Lead Expansion and Nurturing Service". Business.com. December 1, 2014. Retrieved 2022-02-01.
  35. ^ "San Diego Business Journal 2014 Best Places to Work" (PDF). SDBJ.com. August 2014.
  36. ^ Hendricks, Drew (October 2, 2014). "50 Websites Your Startup Needs to Succeed". Inc.com.

External links

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