Business operations

Source: Wikipedia, the free encyclopedia.

Business operations is the harvesting of value from assets owned by a business. Assets can be either physical or intangible. An example of value derived from a physical asset, like a building, is rent. An example of value derived from an intangible asset, like an idea, is a royalty. The effort involved in "harvesting" this value is what constitutes business operations cycles.

Overview

Business operations encompass three fundamental management imperatives that collectively aim to maximize value harvested from business assets (this has often been referred to as "sweating the assets"):

  1. Generate recurring income
  2. Increase the value of the business assets
  3. Secure the income and value of the business

The three imperatives are

interdependent
. The following basic tenets illustrate this interdependency:

  • The more recurring income an asset generates, the more valuable it becomes.
    • For example, the products that sell at the highest volumes and prices are usually considered to be the most valuable products in a business's product portfolio.
  • The more valuable a product becomes the more recurring income it generates.
    • For example, a luxury car can be leased out at a higher rate than a normal car.
  • The intrinsic value and income-generating potential of an asset cannot be realized without a way to secure it.
    • For example, petroleum deposits are worthless unless processes and equipment are developed and employed to extract, refine, and distribute it profitably.

The business model of a business describes the means by which the three management imperatives are achieved. In this sense, business operations is the execution of the business model.

Business operations topics

Generating recurring income

This is the most straightforward and well-understood management imperative of business operations. The primary goal of this imperative is to implement a sustained delivery of

customers at a cost that is less than the funds acquired in exchange for said goods and also self-employee services—in short, making a profit
.

  • The cost of developing, producing, and delivering these goods and services is the business's
    expenses
    .

A business whose revenues are sufficiently greater than its expenses makes profit or income. Such a business is

recurring "revenue"
is not the focus of operations management; what counts is management of the relationship between the cost of goods sold and the revenue derived from their sale. Efficient processes that reduce costs even while prices remain the same expand the gap between revenue and expenses and derive higher profitability.

Types of recurring income:

  • Long-term
    sales contracts
    : monthly to yearly based contracts for service or product;
    • Examples: mobile phone contracts/plans.
  • Multiple revenue streams: different sources of business income that support each other;
    • Examples: sell printers and toners.[1]

Increasing the Value of the Business

The more profitable a business is, the more valuable it is. A business's profitability is measured on the basis of how much income it generates for the:

  • Amount of assets its business operations employ—its business return.
  • amount of revenue it realizes — its
    business margin
    .

Methods of increasing value

Growth strategies
  • Expand market: offer a product or service to a wider section of an existing market or to a new
    psychographic
    or geographic market.
  • Develop brand: a recognized, respected and developed brand is highly valuable. Develop through research, design and marketing of companies name, logo and tagline.[2]
Management systems

Securing the income and value of the business

  • Desirability or demand for its goods and services
  • Ability of its customers to pay for its goods and services
  • Uniqueness and competitiveness of its business model
  • Control exerted over the quality and efficiency of production activities
  • Public regard for the business as a member of the community

A business that can harvest a significant amount of value from its assets but cannot demonstrate an ability to sustain this effort cannot be considered a viable business.

See also

  • Chief operations officer
    (COO)

References

  1. ^ "How to recreate recurring revenue streams". Archived from the original on October 5, 2014.
  2. ^ "How to develop a brand". For Dummies.
  3. ^ "NAB- Increase value of your business".