CBS Cares

CBS Cares
Original release
Network	Networks of Paramount Global

CBS Cares is a television

. The PSAs have addressed numerous causes, including an array of health issues affecting a large portion of their target audience. Each year, close to 200 million Americans see one or more of the CBS Cares campaigns.

Special broadcasts

In 2006, CBS Cares partnered with the Nelson Mandela Foundation to produce the first-ever Tolerance PSAs in which Zulu Nelson Mandela, in his own words, addressed the American audience. According to the foundation, Mr. Mandela chose CBS Cares for the strength of its messaging. These Nelson Mandela messages continue to air on CBS and have been seen in 82 countries around the world.

CBS Cares has produced campaigns to celebrate with ethnicities:

CBS Cares has also worked with the

who marched with Dr. King.

CBS Cares annually marks

.

CBS Cares has marked the

Relief efforts

When major

text message

.

Health issues

CBS Cares also undertook a project on depression. The fulcrum of this campaign were PSAs and an in-depth interview with 60 Minutes icon Mike Wallace on his personal struggle and triumph over depression.^[5] The depression campaign was followed by a series of PSAs on bipolar disorder, featuring NCIS star Mark Harmon.

CBS Cares also addressed the issue of

CBS Cares discussed breast cancer during its awareness month: October. PSAs featuring Elisabeth Shue from CSI, Kaley Cuoco from The Big Bang Theory, and Alyson Hannigan from How I Met Your Mother encouraged viewers to learn the facts, including the benefits of early detection and the importance of mammograms in saving lives.^[7]

CBS Cares often uses

In 2018, CBS Cares also received a Voice Award in LA from a coalition of the U.S. government's Substance Abuse and Mental Health Services Administration, the American Psychological Association, American Psychiatric Association, and various Hollywood unions for its campaigns against substance abuse and stigma surrounding depression and bipolar disorder.

The CBS Cares Colonoscopy Sweepstakes is believed to be the first-ever health-related

CBS Cares, the CBS Veterans' Network and sister division

Memorial Day Weekend

.

Super Bowl PSAs

For

and urged viewers to become a Big Brother or Big Sister.

During

Super Bowl ad

in 2010.

For

America’s military men and women

and their families. The PSA was featured twice during the broadcast and encouraged more than 100 million viewers to make a monetary contribution of $10 to Wounded Warriors via their cell phones.

For Super Bowl 50 CBS Cares aired PSA's featuring Tea Leoni and Tom Selleck for the "I Have a Dream Foundation", an organization viewed as highly effective in mentoring and providing tuition for children from low income communities.

For

.

References in pop culture

CBS Cares PSAs have been widely

See also

• Read More About It, a PSA campaign created by a joint venture between CBS and the Library of Congress
• The More You Know, a PSA campaign created by NBC which has since expanded throughout NBCUniversal

References