Captain Morgan
Manufacturer | Diageo |
---|---|
Country of origin | United States Virgin Islands |
Introduced | 1944 |
Alcohol by volume | 35% |
Proof (US) | 70 (Original) |
Colour | Golden |
Variants |
|
Related products | List of rum producers |
Website | captainmorgan.com |
Captain Morgan is a brand of flavored
History
In 1944 the
In November 2009, the NFL banned a covert ad campaign allegedly put on by Diageo. It was understood that for each NFL player striking the "Captain Morgan" pose on camera during a regular season game, Diageo would donate US$10,000 (equivalent to $14,202 in 2023) to the Gridiron Greats (a non-profit which helps retired NFL players with various hardships after leaving the game). The league made this announcement following such a celebration by Brent Celek of the Philadelphia Eagles.[6]
In 2010, two US territories, Puerto Rico and the United States Virgin Islands argued over plans for Captain Morgan to move operations to the Virgin Islands for tax reasons.[7] The matter came to a head during a debate in the United States Congress over the USVI's attempt to use tax benefits to lure the company to that territory.[8]
In 2014, Diageo Canada filed a trade dress infringement lawsuit against Heaven Hill Distilleries Inc, claiming striking similarities between the Captain Morgan character and Admiral Nelson, and that the similarity would dilute the Captain Morgan trademark.[9] Diageo Canada won the lawsuit in 2017.[10]
In 2020, the brand launched a new product called Captain Morgan Tiki. This new pineapple mango flavor rum is available in the United Kingdom, Australia, the Czech Republic and Germany.[11]
Varieties
- Original Spiced Rum – The flagship Captain Morgan rum, flavored with spices. Reformulated in 2023 to include Madagascar vanilla. Bottled at 35% alcohol by volume (70 proof).
- 100 Proof Spiced Rum – Original Captain Morgan, bottled at 50% alcohol by volume (100 proof).
- White Rum – A five-times distilled rum that is aged in white oak barrels for over a year, and then filtered to remove the colour, except for the Atlantic Canadian market, where it retains a greenish tinge.[12][13] Bottled at 40% alcohol by volume (80 proof).
- Black Spiced Rum – A dark spiced rum. Bottled at 50% alcohol by volume (100 proof).
- Spiced Gold - A spiced rum with a taste of vanilla and brown sugar[14]
- Tiki – A limited edition rum with pineapple and mango flavors to pair with lemonade.[11]
In popular culture
Before and after the 2015 SummerSlam event, John Cena used the brand as a nickname for Seth Rollins during WWE's Monday Night Raw.[15][16]
In 2016, Diageo created special limited edition bottles to commemorate Wes Morgan captaining Leicester City F.C. to the 2015–16 Premier League title.[17]
See also
- Captain Morgan Trophy
- List of Puerto Rican rums
- RumChata – American cream liqueur
References
- ^ "Captain Morgan Was Actually a Real Person—and He Didn't Make Rum". Reader's Digest. 4 December 2017. Archived from the original on 30 May 2019. Retrieved 9 April 2019.
- ISBN 978-0-307-51285-7.
- ^ "Diageo Company History". Archived from the original on 4 April 2007. Retrieved 13 April 2007.
- ^ "Diageo Company History". Archived from the original on 4 April 2007. Retrieved 13 April 2007.
- ^ "Captain Morgan" Archived 26 November 2007 at the Wayback Machine Diageo. 9 August 2008
- ^ "NFL to Captain Morgan, players: 'Ambush marketing' won't be tolerated". USA Today. 12 November 2009. Retrieved 29 April 2010.
- ^ Lever, Rob (29 March 2010). "Daggers in Washington in Captain Morgan rum battle". Caribbean Net News. Retrieved 30 August 2010.[permanent dead link]
- ^ "USVI governor asks US senator to reconsider legislation harming territory's economic future". Caribbean Net News. 13 April 2010. Retrieved 30 August 2010.[permanent dead link]
- ^ Eads, Lauren (April 2014). "Diageo sues 'copycat' Admiral Nelson's rum". The Drinks Business. Retrieved 19 June 2019.
- ^ Robertson, Susan. "Captain Morgan defends trademark as Admiral Nelson's is ordered to weigh anchor". The Globe and Mail. Retrieved 19 June 2019.
- ^ a b "Captain Morgan creates tiki-themed spirit drink". March 2020. Archived from the original on 24 March 2020.
- ^ April 13, Russ Martin. "Captain Morgan honours its East Coast connection". Marketingmag.ca.
{{cite web}}
: CS1 maint: numeric names: authors list (link) - ^ "Captain Morgan White Rum Review". Cocktail Enthusiast. 9 February 2014. Retrieved 28 January 2017.
- ^ "Captain Morgan Original Spiced Gold | Captain Morgan". www.captainmorgan.com. Retrieved 13 December 2022.
- ^ "John Cena vs. Seth Rollins Contract Signing: Raw, Aug. 17, 2015". Archived from the original on 12 December 2021 – via YouTube.
I figured there was no chance in hell I was ever getting close to that championship again until Captain Morgan over here opened his big fat stupid mouth!
- ^ "Seth Rollins gets an unwelcome Night of Champions surprise: Raw, Aug. 31, 2015". Archived from the original on 12 December 2021 – via YouTube.
John: "do I have a match against Captain Morgan ... at Night of Champions ... for the United States Championship?" Stephanie: "Yes."
- ^ "Leicester Captain Wes Morgan Appears on Limited Edition Bottles of Captain Morgan's Spiced Rum".
External links
- Media related to Captain Morgan at Wikimedia Commons
- Captain Morgan official website
- Captain Morgan Archived 26 October 2021 at the Wayback Machine on thebar UK, owned by Diageo