Cardigan (song)
"Cardigan" | ||||
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Single by Taylor Swift | ||||
from the album Folklore | ||||
Released | July 27, 2020 | |||
Studio |
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Genre | ||||
Length | 3:59 | |||
Label | Republic | |||
Songwriter(s) |
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Producer(s) | Aaron Dessner | |||
Taylor Swift singles chronology | ||||
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Music video | ||||
"Cardigan" on YouTube |
"Cardigan" (stylized in
The song's lyrics discuss a romance lost in memories, from the perspective of a female narrator named Betty, one of the several fictitious characters narrated in Folklore. An accompanying music video, written, directed, and styled by Swift, was released alongside the album launch. The video has been described as following a cottagecore aesthetic, featuring Swift in three different settings: a "cozy cabin" in the woods, a moss-covered forest, and a dark stormy sea, which represents the concept of the different phases in relationships. "Cardigan" was praised by music critics for its poetic songwriting and laid-back sound. It received nominations for Song of the Year and Best Pop Solo Performance at the 63rd Annual Grammy Awards. An acoustic version of the song, branded as "Cabin in Candlelight", was also released.
Commercially, "Cardigan" debuted atop the global
charts, making Swift the first act in history to garner twenty chart-toppers on the latter. It reached number one in Australia, the top ten in Canada, Ireland, Malaysia, New Zealand, Singapore, and the United Kingdom, and the top 20 in Denmark, Estonia, Lithuania and Scotland.Production and release
The American singer-songwriter
"Cardigan" was the first song Swift and Dessner wrote in their collaboration and for Folklore. It was based on one of Dessner's instrumentals called "Maple".[6][7] "Cardigan" has the same music as the instrumental, but with added orchestration written by his brother Bryce. On April 27, 2020, Aaron Dessner sent a folder of instrumentals to Swift that included it. After hearing "Maple", she sent a voice memo to him and they wrote the song in five hours.[8] "Cardigan" was recorded by Aaron Dessner and Jonathan Low at Long Pond in Hudson Valley. Its vocals were recorded by Laura Sisk at Swift's home studio (Kitty Committee) in Los Angeles. The track was mixed by Low at Long Pond and mastered by Randy Merrill at Sterling Sound in New York.[9]
On July 23, 2020, Swift announced Folklore and its release date at midnight. Out of the 16 songs, "Cardigan" is placed at number two. The song was released on July 24, alongside an accompanied music video posted on YouTube.[10] "Cardigan" serves as the lead single for Folklore;[11] Universal Music Group sent the track to Italian radio on July 27,[12] and Republic Records serviced it on US pop[13] and adult pop radio formats the next day.[14] A demo version of the song subtitled "Cabin in Candlelight" was also released on July 30; it was an exclusive that lasted for a day.[15]
Music and lyrics
"Cardigan" is a wistful, slow-burning,
In the song, Swift sings from the perspective of a fictional character named Betty, who recalls the separation and enduring optimism of a relationship with someone named James.
Critical reception
Callie Ahlgrim of
The
Commercial performance
On Spotify, "Cardigan" debuted with over 7.742 million streams, garnering the biggest opening day for any song in 2020.[38][a] It remained atop of the chart for four consecutive days, as of July 27, 2020.[40] Following the inauguration of Billboard Global 200 chart seven weeks after the release of Folklore, "Cardigan" appeared at number 77 on the chart, dated September 19, 2020.[41]
On the US
In Australia, "Cardigan" debuted at number one on the
On the
Outside of the English-speaking world, "Cardigan" topped the singles chart in the Netherlands,[52] reached number two in Malaysia[53] and Singapore,[54] and entered the top 20 in Denmark,[55] Estonia,[56] Lithuania,[57] and Scotland.[58]
Music video
Synopsis
An official
The piano bench begins to glow, Swift climbs into it again and is then carried to a dark, stormy, turbulent sea, where she holds on to a floating piano. [3][61] The piano soundboard glows and she climbs in, and she returns to the cottage, where she dons a cardigan. According to a video posted to her Vevo account, the forest scene "represents the evergreen beginning of a relationship where everything seems magical and full of beauty", while the ocean scene "represents the isolation and fear involved while a relationship is breaking down." The video also states the ending scene "signifies returning to a sense of self after experiencing love loss", a journey of self-discovery; Swift's soaking-wet nightgown signifies how the relationship changes the individual.[59] The music video is characterized by a prairie, cottagecore aesthetic.[60]
Production
She had the whole storyline—the whole notion of going into the piano and coming out into the forest, the water, going back into the piano.
The music video was inspired by the
The ongoing COVID-19 pandemic presented many challenges to filming, and extensive safety standards were enacted. All crew members underwent COVID-19 testing, wore masks at all times, and practiced social distancing as much as possible.[61] An onsite medical inspector supervised COVID-19 health and safety guidelines.[62] As Swift had to remain unmasked for large amounts of time while filming, crew members wore color-coded wristbands to denote those allowed to come within close contact with her. Additionally, the entire video was filmed from a camera mounted to a robotic arm controlled by a remote operator, a technique usually reserved for crane shots and establishing shots.[61]
Aside from directing and acting, Swift also did her own makeup, hair, and styling for the video.[62] To keep the song from being leaked, Swift wore an earpiece and lip-synced to the song. The video was filmed indoors over a day and-a-half.[61] Swift and the video's editor, Chancler Haynes, "worked simultaneously from two separate locations on set in order to edit the video on time".[59]
Fashion and aesthetic
Accompanying the release of Folklore and "Cardigan", Swift sold "folklore
Awards and nominations
"Cardigan" has received three awards and 14 nominations. The song won
Ceremony | Year | Award | Result | Ref. |
---|---|---|---|---|
MTV Video Music Awards | 2020 | Song of the Summer | Nominated | |
UK Music Video Awards | 2020 | Best Visual Effects in a Video | Nominated | |
American Music Awards | 2020 | Favorite Music Video
|
Won | |
MVPA Awards | 2020 | Best Visual Effects in a Video | Nominated | |
Nickelodeon Kid's Choice Awards
|
2021 | Favorite Song | Nominated | |
Grammy Awards
|
2021 | Song of the Year | Nominated | |
Best Pop Solo Performance | Nominated | |||
ADG Excellence in Production Design Award
|
2021 | Short Format: Web Series, Music Video or Commercial | Nominated | |
iHeartRadio Music Awards | 2021 | Best Lyrics | Nominated | |
RTHK International Pop Poll Awards
|
2021 | Top 10 International Gold Song | Won | |
Super Gold Song | Won | |||
AICP Awards | 2021 | Editorial: Music Videos | Nominated | |
Myx Music Awards
|
2021 | International Video of the Year | Nominated | |
Nashville Songwriters Association International | 2021 | Ten Songs I Wish I'd Written | Won | |
BMI awards | 2022 | Best Performed Song of the Year | Won |
Live performances and covers
Swift performed "Cardigan" in her 2020 concert documentary film, Folklore: The Long Pond Studio Sessions, alongside all of the other tracks on Folklore.[89] She performed a shortened version of "Cardigan" at the 63rd Annual Grammy Awards, as part of a medley with "August" and "Willow" (2020), in a cottagecore setting featuring a moss-covered cabin inside a forest, accompanied by the collaborators Dessner and Jack Antonoff.[90][91] Pitchfork's Cat Zhang named the performance as one of the show's best moments. She praised Swift's vocals and the enchanted forest theme of the staging, and dubbed Swift's look for the performance as a "benevolent fairy princess in a kingdom of dwarves".[92] The Washington Post listed Swift's performance as the sixth best of the show, highlighting its Folklore-inspired special effects, such as "woodsy, mystical aesthetic" and "haunted-looking trees and glittering gold lights".[93] The Billboard critic Heran Mamo called it a "Lord of the Rings-meets-Twilight fantasy", and ranked it the fourth best performance of the evening.[94] Rolling Stone's Rob Sheffield ranked Swift's performance as the foremost reason "we loved the 2021 Grammys",[95] and listed it as one of the top-five greatest Grammy performances of all time.[96] The song was included on the set list of the Eras Tour (2023–2024).[97]
In October 2020, the English singer-songwriter
Track listing
- "Cardigan" – 4:00
- CD, 7" vinyl, 12" vinyl and picture disc[104]
- "Cardigan" – 4:00
- "Songwriting Voice Memo" – 4:33
- CD, digital download, streaming, 7" vinyl and 12" vinyl (cabin in candlelight version)[103][104][105]
- "Cardigan" (cabin in candlelight version) – 3:48
- "Cardigan" – 4:00
Credits and personnel
Song
Credits adapted from the liner notes of "Cardigan".[9]
- Taylor Swift – vocals, songwriting
- Jonathan Low – record engineering, mixing
- Laura Sisk – vocal engineering
- Bella Blasko – engineering
- mastering
- Bryce Dessner – orchestration
- Benjamin Lanz – modular synthesizer
- Dave Nelson – trombone
- James McAlister – drum programming
- Yuki Numata Resnick – violin, viola
- Kyle Resnick – engineering
- Clarice Jensen – cello
Music video
Credits adapted from YouTube.[106]
- Taylor Swift – direction
- Jil Hardin – production
- Rebecca Skinner – executive production
- Rodrigo Prieto – photography direction
- Chancler Haynes – editing
- Ethan Tobman – production design
- Joe Osborne – 1st associate direction
- Grant Miller – visual effects
- David Lebensfeld – visual effects
- Josh Davis – gaffing
- Ryan Mcquire – key grip
- Vincent Lucido – storyboards
Charts
Weekly charts |
Year-end charts
|
Certifications
Region | Certification | Certified units/sales |
---|---|---|
Australia (ARIA)[145] | 4× Platinum | 280,000‡ |
Canada (Music Canada)[146] | 2× Platinum | 160,000‡ |
Denmark (IFPI Danmark)[147] | Gold | 45,000‡ |
France ( SNEP)[148]
|
Gold | 100,000‡ |
Italy (FIMI)[149] | Gold | 50,000‡ |
New Zealand (RMNZ)[150] | Platinum | 30,000‡ |
Norway (IFPI Norway)[151] | Gold | 30,000‡ |
Poland (ZPAV)[152] | Platinum | 50,000‡ |
Portugal (AFP)[153] | 5× Platinum | 50,000‡ |
Spain (PROMUSICAE)[154] | Platinum | 60,000‡ |
United Kingdom (BPI)[155] | Platinum | 600,000‡ |
United States (RIAA)[156] | Platinum | 1,000,000‡ |
Streaming | ||
Greece (IFPI Greece)[157] | Gold | 1,000,000† |
‡ Sales+streaming figures based on certification alone. |
Release history
Region | Date | Format(s) | Version | Label | Ref. |
---|---|---|---|---|---|
Various | July 27, 2020 | Original | Republic | [104] | |
Italy | Radio airplay
|
Universal | [12] | ||
United States | Hot adult contemporary
|
Republic | [14] | ||
July 28, 2020 | Contemporary hit radio | [13] | |||
Various | July 30, 2020 |
|
Cabin in Candlelight | [158][159] |
See also
- List of Billboard Hot 100 number ones of 2020
- List of Billboard Hot 100 number-one singles of the 2020s
- List of Billboard Hot 100 top-ten singles in 2020
- List of Billboard Digital Song Sales number ones of 2020
- List of number-one singles of 2020 (Australia)
- List of top 10 singles in 2020 (Australia)
- List of top 10 singles in 2020 (Ireland)
- List of UK top-ten singles in 2020
Footnotes
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