Catch It, Bin It, Kill It
Market | United Kingdom |
---|---|
Language | English |
Release date(s) | 2007 |
Slogan |
|
"Catch It, Bin It, Kill It" is a
In 2009, the slogan received widespread attention when the government funded its use in a national media campaign in response to the
The phrase and poster was revived by PHE in subsequent campaigns, including in 2020 during the
Slogan
"Catch it, Bin it, Kill it" is a slogan[2] and the name associated with Public Health England's (PHE) annual public awareness campaigns for flu and norovirus.[3][4][5] The slogan appears on a downloadable poster, published by PHE and particularly targeted at primary care services in the UK.[6][7]
Purpose
The slogan "Catch it, Bin it, Kill it" has been used to reduce the spread of
Ninety-five percent of people in one American study claimed to have washed their hands after using the toilet, but only 67% really did so.[13] Observing behaviour in the UK, one third of men and nearly two thirds of women washed their hands after visiting the toilet.[14] The slogan aims to be memorable,[14] and "persuasive by making people feel bad",[15] by inducing guilt among those who do not adhere to the advice and therefore risk passing viruses and other pathogens to others.[15]
Campaigns
In November 2007,
2009 swine flu in the UK
The slogan gained widespread media attention in 2009 when it was used during that year's
In the autumn of 2009, and before the winter
The phrase became the inspiration of the Swine Flu Skank, a music video of a rap released during the swine flu pandemic of 2009–2010.[26][27] It received more than 10,000 views within three hours of its release.[28]
2010s
The 2010 Spending Review froze funding for government marketing and the "Catch it, Kill it, Bin it" campaign was not re-launched in 2010.[4] However, government-activated campaigns were re-initiated in later years including January 2011,[16][9][29] 2012,[30] and 2013.[31]
A rise in seasonal flu in 2015 triggered the relaunch of the "Catch it, Bin it, Kill it" slogan in a campaign that year, when the newspapers, radio, video-on-demand and digital advertising broadcast its details for three weeks. The then head of the respiratory diseases department at PHE, Nick Phin, explained at the time that "through this campaign we are urging everyone to carry tissues and to use them to catch coughs or sneezes, to bin the used tissues as soon as possible and then to wash their hands and kill the germs."[32][33] Following another activation of the campaign in 2018,[34] the early onset of cases of flu in 2019 triggered PHE to promote the "Catch it, Kill it, Bin it" campaign in December of that year.[7][35]
2020s: COVID-19 in the UK
The slogan has been used to reduce the spread of the
Unveiled on 3 March 2020, the phrase was included in the government's 'Action Plan' to "combat" COVID-19,[38] also called the "battle plan",[39] in which it is stated that "Many of the actions that people can take themselves – especially washing hands more; and the catch it, bin it, kill it strategy for those with coughs and sneezes – also help in delaying the peak of the infection."[38][40] On the same day, The Guardian reported that greater publicity would serve the purpose of the phrase.[41] In 2020, in response to COVID-19, NHS England made the "Catch it, Bin it, Kill it" poster available to download for primary care[42][43] and workplaces.[44]
Research
In 2008, a Department of Health report on advertising aimed at encouraging better hand and respiratory hygiene practice to mothers reported that mothers found the phrase easy to remember and that it would be taken up by their children.[45]
In 2009, funding was granted to researchers from
Response
One woman who was pregnant and living in Glasgow at the time of the swine flu pandemic of 2009–2010 recalled the "Catch It, Bin It, Kill It" phrase appearing on television, saying "it's obviously effective".[48] In another account, a woman remembers the phrase and partially remembers an advert of a man on public transport "touching things".[48] In other interviews, groups have admitted that the phrase has reinforced revulsion towards people who cough or sneeze on public transport. Some found the slogan "laughable" and doubted its effectiveness. The same group clearly remembered and linked it with the swine flu skank.[12] The slogan has been a focus of teaching hygiene in schools.[49]
Journalist Simon Garfield described the phrase as having a "slightly patronising air and an unfortunate tagline",[25] but thought that the campaign's "policy appeared sound: the television adverts, for instance, in which a man sneezed in a lift and thus infected everyone who touched the handrail, and then everyone who touched the people who touched the handrail, gave a simple message, not least when the actor in the lift really did get swine flu."[25]
See also
References
- ^ a b UCL (25 August 2009). "Researchers win grant to study attitudes to swine flu". UCL News. Archived from the original on 4 January 2023. Retrieved 4 March 2020.
- ^ a b c "Catch It, Kill It, Bin It: swine-flu campaign begins -". Management in Practice. 26 October 2009. Archived from the original on 4 January 2023. Retrieved 8 March 2020.
- ^ . Retrieved 6 March 2020.
- ^ a b c Stuart, Mark Blayney (n.d.). "Why behaviour change marketing can still deliver long-term cost savings". Health Service Journal. Retrieved 4 March 2020.
- ^ a b c Russell, Peter (3 February 2020). "New Coronavirus: UK Public Health Campaign Launched". Medscape. Retrieved 1 March 2020.
- ^ a b "Catch it. Bin it. Kill it". Infection Prevention Control. n.d. Retrieved 1 March 2020.
- ^ a b "Campaign warns people to 'Catch it. Bin it. Kill it' to stop the spread of flu". Government of the United Kingdom. 2019. Retrieved 9 March 2020.
- ^ "Details - Public Health Image Library (PHIL)". phil.cdc.gov. 2009. Retrieved 1 March 2020.
- ^ a b "'Catch it. Bin it. Kill it.' campaign to help reduce flu infections". Government of the United Kingdom. 2 January 2013. Retrieved 1 March 2020.
- ISBN 978-0-7020-7697-8.
- ^ "Public Health and Behaviour Change". cost-ofliving.net. n.d. Retrieved 8 March 2020.
- ^ ISBN 9781118997598.
- ^ "America's Dirty Little Secret: Second Handwashing Survey Reveals Americans Still Don't Get It". Science Daily. 19 September 2000. Retrieved 27 August 2020.
- ^ ISBN 978-1-4441-2149-0.
- ^ ]
- ^ a b c d "House of Commons Hansard Written Answers for 14 Mar 2011 (pt 0003)". Parliament of the United Kingdom. n.d. Retrieved 8 March 2020.
- ^ "If you don't want to fall ill this Christmas, then share a festive kiss but don't shake hands". LSHTM. Retrieved 7 March 2020.
- ^ "Catch It, Bin It, Kill It | Prescribing Advice for GPs". 29 November 2007. Retrieved 7 March 2020.
- ^ "Simple measures 'may thwart flu'". 28 November 2007. Retrieved 7 March 2020.
- ^ "Flu prevention may be 'simple'". nhs.uk. 21 August 2017. Archived from the original on 9 April 2020. Retrieved 7 March 2020.
- ^ a b c d e "Catch it, bin it, kill it poster (2009) | British Society for Immunology". www.immunology.org. n.d. Archived from the original on 18 April 2020. Retrieved 3 March 2020.
- ^ "2009 Press Releases". Health Protection Agency. 24 December 2009. Archived from the original on 3 March 2010. Retrieved 24 December 2009.
- ISBN 978-0-10-844484-5.
- ^ a b Alexander, Ruth (1 January 2010). "The clean hands mission". BBC News. Retrieved 3 March 2020.
- ^ ISSN 0029-7712. Retrieved 3 March 2020.
- ISBN 978-1-135-08598-8.
- ISBN 978-1-351-01043-6.
- ISBN 978-0-273-77635-2.
- ISBN 978-1-138-79119-0.
- ^ "Campaign warns people to 'Catch it. Bin it. Kill it' to stop the spread of flu". Government of the United Kingdom. Retrieved 9 March 2020.
- ^ "'Catch it. Bin it. Kill it.' campaign to help reduce flu infections". Government of the United Kingdom. 2 January 2013. Retrieved 9 March 2020.
- ^ "Flu awareness campaign 'Catch it – Bin it – Kill it' is re-launched". thegoodhealthsuite.co.uk. 12 January 2015. Archived from the original on 3 March 2020. Retrieved 3 March 2020.
- ^ "Flu levels continue to rise". Government of the United Kingdom. 9 January 2015. Retrieved 9 March 2020.
- ^ Ohlson, Gill (23 January 2018). "Catch it, Kill it, Bin it!". Somerset County Council Newsroom. Archived from the original on 18 April 2020. Retrieved 9 March 2020.
- ^ "NHS England and NHS Improvement Midlands » Public urged to act fast to avoid festive flu". england.nhs.uk. December 2019. Retrieved 8 March 2020.
- ^ "Coronavirus (COVID-19) – 5 things you can do to protect yourself and your community – Public health matters". Government of the United Kingdom. 4 March 2020. Retrieved 7 March 2020.
- ^ Buckingham, Lisa (6 March 2020). "9 ways to protect yourself from Coronavirus". Good Housekeeping.
- ^ a b "Coronavirus action plan: a guide to what you can expect across the UK". Government of the United Kingdom. 3 March 2020. Retrieved 7 March 2020.
- ISSN 0307-1235. Retrieved 8 March 2020.
- ^ Higgins, Teresa (6 March 2020). "Coronavirus advice for employers". SHP – Health and Safety News, Legislation, PPE, CPD and Resources. Retrieved 8 March 2020.
- ISSN 0261-3077. Retrieved 8 March 2020.
- ^ "Coronavirus » Primary care". england.nhs.uk. n.d. Retrieved 13 March 2020.
- ^ "Catch it, Bin it, Kill it". NHS poster 2020
- ^ "NCVO – Your organisation and coronavirus". ncvo.org.uk. n.d. Retrieved 13 March 2020.
- ^ Burns. Alastair, (November 2008). Respiratory and Hand Health – Advertising to Mothers. Creative Development Research. Department of Health. Qualitative Research Report, p. 8.
- PMID 30707096.
- ^ "Super Sneezes". e-bg.eu. n.d. Retrieved 6 March 2020.[permanent dead link]
- ^ ISBN 978-0-19-068376-4.
- ^ Allison, David; McGuinness, Eimear (2011). "How clean are your hands? Raising children's awareness of microbes". The Pharmaceutical Journal. 287: 1. Archived from the original on 4 April 2020. Retrieved 4 April 2020. PDF Version
Further reading
- "Physical interventions to interrupt or reduce the spread of respiratory viruses: systematic review". British Medical Journal. (28 November 2007). PMID 18042961. Authors; Jefferson, Tom; Foxlee, Ruth; Mar, Chris Del; Dooley, Liz; Ferroni, Eliana; Hewak, Bill; Prabhala, Adi; Nair, Sree; Rivetti, Alex
External links
- "Catch it, Bin it, Kill it". NHS video (2009)
- "Catch It. Bin It. Kill It: Coronavirus – Public Information Campaign". Department of Health and Social Care (3 February 2020)