Celebrity chef

Source: Wikipedia, the free encyclopedia.

A celebrity chef is a kitchen

Michelin stars, while others are home cooks who won competitions.[1] In South Korea, a celebrity chef is referred as a cheftainer.[2][3]

Celebrity chefs can also influence cuisines across countries, with foreign cuisines being introduced in their natural forms for the first time due to the work of the chef to inform their viewers. Sales of certain foodstuffs can also be enhanced, such as when

KFC
.

History

Cooks rising to prominence date at least as far back as the Roman Empire. The Roman historian Livy dated the advent of Rome's decline with the cook's "rise above his station". "And it was then," he wrote, "that the cook, who had formerly the status of the lowest kind of slave, first acquired prestige, and what had once been servitude came to be thought of as an art." He was not alone in this belief: Roman sumptuary laws were passed to curb what was seen as a culture of excess.[5][6]

The earliest chef to be credited with being a

Pius V, and is credited with writing the first cookbook, Opera Dell'arte del Cucinare in 1577.[7]

The 19th-century French chef Marie-Antoine Carême has also since been referred to as a celebrity of his era, due to the complexity of his recipes.[8]

Alexis Soyer's image was used to market a range of sauces produced by the Crosse & Blackwell company.

The first chef to achieve widespread fame and celebrity status was Alexis Soyer. Born in France, Soyer became the most celebrated cook in early Victorian England. In 1837, he became chef de cuisine at the Reform Club in London, where he designed the kitchens with Charles Barry. His exceptional cooking skills were combined with an excellent eye to marketing and self-publicity to ensure that he molded the public's perception of him. His image was even successfully used as a trademark to market a range of bottled sauces produced by Crosse & Blackwell.[9]

Doña Petrona giving a cooking class in Buenos Aires, 1938

Soyer also invented many popular new recipes and foods; he produced and marketed a popular drink made of a variety of fruits mixed with carbonated water, which he called Soyer's Nectar Soda Water. His special dish at the club, Soyer's Lamb Cutlets Reform, is still on the menu today. At the Reform Club, he instituted many innovations, including cooking with gas, refrigerators cooled by cold water, and ovens with adjustable temperatures.[9] His kitchens were so famous that they were opened for conducted tours. When Queen Victoria was crowned on 28 June 1838, he prepared a breakfast for 2,000 people at the club.[9]

He was also well known for his philanthropy. During the

Great Irish Famine in April 1847, he implemented a network of soup kitchens to feed the poor. His "famine soup" was served to thousands of the poor for free. Soyer wrote a number of bestselling books about cooking, one of them even selling over a quarter of a million copies. His 1854 book A Shilling Cookery for the People[10] was a recipe book for ordinary people who could not afford elaborate kitchen utensils or large amounts of exotic ingredients. Other works included The Gastronomic Regenerator (1846), The modern Housewife or, Ménagère[11]
and Soyer's Culinary Campaign (1857).

Television celebrity chefs

The earliest television celebrity chef in Britain was Philip Harben. The earliest television celebrity female chef in the UK was Fanny Cradock.[12] She appeared on British television for over two decades, from the 1950s through the 1970s. She originally became popular following the publication of her first cookbook in 1949, The Practical Cook, and after gaining a cult following with cookery demonstrations in theatres around the country. Her television career came to an end when she appeared as a judge on reality television show The Big Time in 1976. She appeared to pretend to retch as contestant Gwen Troake described her menu for former Prime Minister Edward Heath. Presenter Esther Rantzen later described the incident as like "Cruella de Vil meets Bambi".[citation needed]

Described as America's first celebrity chef,

Smithsonian Museum of American History.[15]

In recent years, gaining a

Boiling Point, by the UK's Channel 4, which followed the chef as he opened his first solo restaurant, Restaurant Gordon Ramsay.[18] While Joël Robuchon, Alain Ducasse, and Gordon Ramsay all run restaurant empires that each hold more than 10 Michelin stars, Ramsay is arguably the more famous chef due to his number of television shows broadcast internationally in the UK, the United States, and around the world.[19]

Dedicated food-related television channels have also become a medium for chefs to become household names, for example in the United States, the

Good Food Channel has shows with chefs such as Rick Stein and Jamie Oliver.[23] Certain chefs, such as Nigella Lawson, have had shows featuring on channels in more than one country.[20][23]

MasterClass and YouTube Celebrity Chefs

MasterClass has a number of celebrity chefs including Thomas Keller, Massimo Bottura, Alice Waters, Roy Choi, and Gordon Ramsay. Youtube has brought other celebrity chefs such as Chef Jean-Pierre and Jamie Oliver to a wider audience.

Influences

Jamie Oliver's campaign on the quality of school dinners changed the government standards in the United Kingdom.

Celebrity chefs have changed the styles of food that the general public consume. For example, despite the fact that

school dinners for schoolchildren.[27] The campaign caused a change in food-standard requirements across the United Kingdom.[28]

Endorsements

Endorsements by celebrity chefs have led to increased demands for certain food products. Both Jamie Oliver and Nigella Lawson caused a surge in sales of goose fat after including it in recipes,[24] and Ken Hom's first television series caused a surge in sales of Peking ducks.[26] Endorsements by Delia Smith became so well known that the "Delia effect" was added to the British dictionary in 2001.[24]

Product range tie-ins on housewares have also becoming a staple part of a celebrity chef's income. More than 4.7 million of Ken Hom-endorsed wok range have been sold in Europe.[25] The writing of cookbooks has also been a regular product of the celebrity chefs, from both those who have gained Michelin stars, and homestyle cooks who have had books produced as a tie-in for television shows.[29]

Certain endorsements by celebrity chefs have led to high levels of criticism from the food industry and the public. In 2011, Australian chef Darren Simpson created a range of burgers for fast-food restaurant

Bernard Matthews Farms in March 2010 to create a range of ready meals that were dropped after a year of production.[31]

Healthiness of recipes

A 2012 paper published in the

ready meals. Neither ready meals nor the chefs' recipes met national or international recommendations for a balanced diet.[32][33]

See also

References

  1. ^
    S2CID 247577231
    .
  2. ^ "'Cheftainer' cooks up a storm in new TV show". Korea Times. 11 June 2015. Retrieved 19 May 2015.
  3. ^ Ji-young, Sohn (17 March 2015). "New generation of cooking shows eyes lone living". The Korea Herald. Retrieved 19 May 2015.
  4. ^ "Delia factor; Forget about sophisticated marketing strategies". The Mirror (London, England). 19 November 1998. Retrieved 23 June 2017 – via thefreelibrary.com.
  5. . Retrieved 9 April 2021.
  6. . Nothing was more scandalous to the Romans than a reputation for enjoying haute cuisine. Celebrity chefs had long been regarded as a particularly pernicious symptom of decadence. Back in the virtuous, homespun days of the early Republic, so historians liked to claim, the cook "had been the least valuable of slaves," but no sooner had the Romans come into contact with the fleshpots of the East than "he began to be highly prized, and what had been a mere function instead came to be regarded as high art." In a city awash with new money and with no tradition of big spending, cookery had rapidly become an all-consuming craze.
  7. . Retrieved 8 April 2021.
  8. ^ Montgomery, Hugh (12 February 2012). "Paul A Young: 'Whenever you're baking anything, add a pinch of sea salt'". The Independent. Retrieved 8 March 2012.
  9. ^ .
  10. ^ Soyer, Alexis Benoît (1854). A shilling cookery for the people n. Geo. Routledge & Company. Retrieved 23 June 2017 – via Googlebooks-Herndon/Vehling Collection.
  11. ^ Soyer, Alexis (1850). The Modern Housewife or, Ménagère. New York: D. Appleton & Co. Retrieved 9 April 2021.
  12. ^ Zendle, Miriam (10 May 2006). "First celebrity chef story adapted for screen". Digital Spy. Retrieved 8 March 2012.
  13. ^ Kasper, Rob (14 August 2004). "Julia's Joy of Cooking ; America's first celebrity chef found pleasure and fame in the kitchen". The Baltimore Sun. Retrieved 18 March 2012.
  14. ^ Schrambling, Regina (14 August 2004). "She took cooking and made it cuisine". The New York Times. Retrieved 18 March 2012.
  15. ^ "Bon Appetit! Julia Child's Kitchen at the Smithsonian". Smithsonian Museum of American History. Retrieved 18 March 2012.
  16. ^ "I made Ramsay weep, says top chef White". The Scotsman. 31 July 2006. Retrieved 18 March 2012.
  17. ^ Rayner, Jay (10 July 2005). "The Man with the Dough". Observer Food Monthly. Guardian Newspapers Limited.
  18. ^ "Gordon Ramsay: Chef terrible". BBC News. 20 July 2001. Retrieved 18 March 2012.
  19. ^ Vines, Richard (19 November 2007). "Joel Robuchon Overtakes Ducasse, Ramsay as Michelin's Star Chef". Bloomberg. Retrieved 18 March 2012.
  20. ^ a b "Chefs". Food Network. Retrieved 18 March 2012.
  21. ^ "Celebrity chef Paula Deen whacked by a flying ham". The Palm Beach Post. 23 November 2009. Archived from the original on 28 February 2010. Retrieved 18 March 2012.
  22. ^ "Bobby Flay Signs With Food Network and Kohl's to Develop Branded Kitchenware". Reuters. 30 November 2007. Archived from the original on 4 July 2013. Retrieved 18 March 2012.
  23. ^ a b "Celebrity Chefs". UKTV Good Food Channel. Archived from the original on 9 September 2019. Retrieved 18 March 2012.
  24. ^ a b c Rohrer, Finlo (21 April 2009). "How celebrity chefs change the way we eat". BBC News Magazine. Retrieved 9 March 2012.
  25. ^ a b "Ken Hom To Be Awarded With Honorary Doctorate". Easier. 7 September 2007. Retrieved 18 March 2012.
  26. ^ a b Henley, Jon (21 January 2009). "The wok wizard". The Guardian. Retrieved 18 March 2012.
  27. ^ Barnes, Anthony (13 March 2012). "Jamie Oliver welcomes school meals move". The Independent. Retrieved 18 March 2012.
  28. ^ Carlin, Brendan; Moore, Malcolm (31 March 2005). "Oliver's campaign bears fruit". The Daily Telegraph. Retrieved 18 March 2012.
  29. ^ Markwell, Lisa (18 December 2011). "Cookery Books: Recipes for those who know their onions – and their limits". The Independent. Archived from the original on January 8, 2012. Retrieved 18 March 2012.
  30. ^ a b Halliwell, Elle (21 August 2011). "'Try my burgers first,' celebrity chef Darren Simpson tells KFC critics". The Sunday Telegraph. Retrieved 18 March 2012.
  31. ^ Sibun, Jonathan (18 November 2011). "Marco Pierre White trains Greene King's pub chefs". The Daily Telegraph. Retrieved 18 March 2012.
  32. PMID 23247976
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  33. ^ John Burn-Murdoch (17 December 2012). "Are TV chefs' recipes good for you? See how they compare to ready meals". the Guardian.

External links