ChallengeAccepted
#ChallengeAccepted, also known as the Challenge Accepted campaign, is an Instagram tagged challenge as well as an awareness campaign on empowering women involving sharing posts of black-and-white selfies.[1] The Instagram challenge was launched alongside another hashtag campaign #WomenSupportingWomen with the core objective of empowering and encouraging women to share the black-and-white photographs and selfies of themselves on their respective Instagram accounts.[2]
The campaign became originally viral in social media in 2016 with the intention of spreading positivity to tackle cancer and for cancer awareness.[3]
Campaign
The challenge later became popular in July 2020 triggered by the aftermath impact of the global George Floyd protests and was launched again to spread positivity amid the COVID-19 pandemic.[4] The sources revealed that it is unclear how and where the 2020 campaign began originally; according to The New York Times, women in Turkey were claimed to be instrumental in bringing this campaign to wide global attention following the continuous harassment faced by Turkish women.[5] In July 2020, protests broke out in Turkey after a university student called Pınar Gültekin was strangled, burnt and murdered by her ex-boyfriend.[6][7][8]
As of 28 July 2020, the hashtag #ChallengeAccepted was used on Instagram over 4.5 million times. The purpose of the campaign is also to strengthen the female friendships and sisterhood by showing a way of appreciation and acknowledgment among each and every woman.[9] Women were noticed to have been nominating other women in the platform privately directly through their DMs to post and share black and white selfies.
Popular celebrities like
References
- ^ "#ChallengeAccepted: Is the social media trend vapid or empowering?". Evening Standard. 28 July 2020. Retrieved 29 July 2020.
- ^ "Accept challenge of 'women supporting women': Jennifer Aniston, Sonam Kapoor, Neeru Bajwa join". TribuneIndia News Service. Retrieved 29 July 2020.
- ^ Igoe, Katherine J. (28 July 2020). "What the 'Challenge Accepted' Trend Is All About". Marie Claire. Retrieved 29 July 2020.
- ^ "#ChallengeAccepted sees women across the globe posting black and white photos of themselves". The Indian Express. 29 July 2020. Retrieved 29 July 2020.
- ^ Sternlicht, Alexandra. "#ChallengeAccepted: Here's Why Women Are Posting Black and White Photos on Instagram". Forbes. Retrieved 29 July 2020.
- ^ O'Malley, Katie (29 July 2020). "Why Everyone on Instagram Is Sharing #ChallengeAccepted Black-and-White Selfies". Elle. Retrieved 29 July 2020.
- ^ "What #ChallengeAccepted should be about: The story of 27-year-old Pinar Gültekin ". MSN.com. Retrieved 29 July 2020.
- ^ Lampen, Claire (29 July 2020). "What Is 'Challenge Accepted,' Exactly?". The Cut. Retrieved 29 July 2020.
- ^ Andrew, Scottie (28 July 2020). "Why women are posting black-and-white photos with the caption 'challenge accepted'". CNN. Retrieved 29 July 2020.
- ^ Burton, Bonnie (27 July 2020). "Women support women in 'Challenge Accepted' photo campaign on Instagram". CNet. Retrieved 29 July 2020.
- ^ "Challenge Accepted: Khloe Kardashian and Nicole Scherzinger support women". Metro. 28 July 2020. Retrieved 29 July 2020.
- ^ "Türkiyeli kadınlar dünya yıldızlarını ayağa kaldırdı: Ne oluyor?". GazeteDuvaR (in Turkish). 29 July 2020. Retrieved 31 July 2020.
