Charlie Bell (businessman)
Charles Hamilton Bell AO | |
|---|---|
 Charlie Bell promoting McDonald's | |
| Born | 7 November 1960 Kingsford, Australia |
| Died | 17 January 2005 (aged 44) Australia |
| Nationality | Australian |
| Education | Our Lady of the Rosary Primary School, Marcellin College Randwick |
| Occupation(s) | President and CEO, McDonald's |
| Title | Order of Australia |
| Spouse | Leonie |
| Children | Alex |
| Parents |
|
| Website | The Charlie Bell Scholarship Program |
Charles Hamilton "Charlie" Bell
Career
Bell grew up in Sydney, Australia, and attended Marcellin College Randwick. Bell began his career at McDonald's when he was 15 in 1976, working at the Kingsford restaurant in Sydney earning $3.55 an hour. Bell was on the bus home when he met a friend on the way to apply for a job at the restaurant, Bell went with him and got the job, his friend missed out.[1]
Peter Ritchie, the first managing director of McDonald's Australia said of him "He was ready to tell us how the place should have been run from 15 onwards".[2] Bell was assistant manager at 18, and at 19, he became the youngest store manager in McDonald's Australia. At age 29 he was on the board of the Australian subsidiary as a marketing manager,[1] becoming its managing director at 33.
He quickly rose through the ranks of corporate McDonald's. When Bell was asked if he would like to be CEO, Bell responded: "I take every job at McDonald's like it's going to be my last. If I die in this job, I will be very happy.".[1] Bell was appointed president and chief operating officer, when Jim Cantalupo (former McDonald's International CEO) returned to the company on 1 January 2003 as chairman and CEO of corporate McDonald's to lead a turnaround effort. Under Cantalupo's predecessor Jack M. Greenberg, the company suffered earnings declines in each of the last seven-quarters. Shareholders were initially not impressed with Cantalupo and Bell's appointments as it suggested that the company was "inbred".[3]
However, Cantalupo "devised a plan" which included "accelerating the introduction of healthier foods, such as salads". Bell's implementation of this policy led to the company's recovery in the succeeding 12 months.[3] When Cantalupo died suddenly on 19 April 2004, Bell was appointed CEO while retaining his title of president.[4][5]
During Bell's short time as CEO of the company, its greatest problem was criticism of the healthiness of its food, which was exacerbated by the release of the documentary film Super Size Me. Bell led efforts to add healthier choices to the McDonald's menu, and allow parents to substitute juice and apple slices for fries and soft drinks for their children. The "Supersize" option was also eliminated. During his brief tenure, his initiatives resulted in a successful turnaround in McDonald's fortunes,[6][1] with the stock price rising 24%.[7] Bell was also responsible for introducing the McCafé, a coffeehouse franchise that serves gourmet coffee, cakes and pastries and premium teas.[8][9]
Illness and death
Soon after becoming CEO, Bell was diagnosed with
In December 2004, McDonald's paid $300,000 for the terminally-ill Bell to be returned to Australia in a specially equipped jet. He died shortly afterwards at his apartment in Sydney with his family around him.[7]
The deaths of Cantalupo and Bell, who died relatively young, have led some[who?] to wonder whether being an executive at a company which produced allegedly unhealthy food led to their illnesses, particularly as Bell was known to eat McDonald's products often. Similarly, two successive CEOs of Wendy's, Jim Near and Gordon Teter, died in their fifties of heart attacks. It is not known whether Bell's diet contributed to his cancer.[10]
Honours
Bell was made an Officer of the Order of Australia in June 2005.[11] The award was made retrospective to 17 June 2004.[12]
Other appointments
Bell held the following appointments:[13]
- Member of the Global Board of Ronald McDonald House Charities, serving until 2001.
- Member of the Business Council of Australia.
- Member of the advisory board of the Juvenile Diabetes Foundationfrom 1993 to 1999.
- Chairman of the Small Business Deregulation Task Force, appointed by John Howard (Prime Minister of Australia) in 1996.
- Trustee of the Sydney Theatre Company, between 1997 and 2000.
- Director of the Pact Youth Theatre in Sydney, Australia between 1988 and 1997.
References
- ^ a b c d "McChief: Charlie Bell's Rise to the Top". 5 June 2003. Archived from the original on 8 August 2003. Retrieved 1 December 2015.
- ^ "McDonald's tragedy turns Kingsford boy into burger king". The Sydney Morning Herald. 21 April 2004. Retrieved 16 March 2019.
- ^ a b Reed, Christopher (22 April 2004). "Burger king who revived chain with salads". The Sydney Morning Herald. Retrieved 13 December 2017.
- ^ Sieger, Maggie (1 December 2003). "CHARLIE BELL, MCDONALD'S: From Oz, Shaking Up A U.S. Icon". Time. Chicago. Retrieved 11 November 2015.
- ^ Bhatnagar, Parija (19 April 2004). "Sad day at McDonald's". CNN. Retrieved 11 November 2015.
- ^ "Big Mac's Makeover: McDonald's Turned Around". The Economist. 14 October 2004. Retrieved 8 April 2008.
- ^ a b Warner, Melanie (17 January 2005). "Charles Bell, 44, Former Chief Executive of McDonald's, Dies". The New York Times.
- ^ "Australian chief breaks tradition at McDonald's - Business". Theage.com.au. 20 September 2004. Retrieved 11 November 2015.
- ^ Fraser, Jane (18 January 2005). "Top of the food chain". The Australian. Archived from the original on 19 January 2005. Retrieved 16 May 2017.
- ^ "Charlie Bell: a 'fat and happy' boy from Oz - Business". The Sydney Morning Herald. 20 January 2005. Retrieved 11 November 2015.
- ^ "Bell, Charles H. - Biographical Dictionary". s9.com. 31 July 2007. Retrieved 11 November 2015.
- ^ "It's an Honour - Honours - Search Australian Honours". Itsanhonour.gov.au. Retrieved 11 November 2015.
- ^ "McDonald's Former President and CEO Charlie Bell Dies of Cancer". 17 January 2005. Archived from the original on 2 March 2009. Retrieved 1 December 2015.