ChuChu TV

Source: Wikipedia, the free encyclopedia.

ChuChu TV
OriginChennai, India
Websitechuchutv.com
YouTube information
Channel
Years active2013–present
Genre
Edutainment
Subscribers90.8 million[1]
Total views50.3 billion[1]
100,000 subscribers2014
1,000,000 subscribers2014
10,000,000 subscribers2017
50,000,000 subscribers2023
Last updated: 11 April 2024

ChuChu TV is a network of Indian

nursery rhymes, in English, Hindi, Tamil and other languages, as well as original children's songs. As of April 2024, ChuChu TV is the 13th most-subscribed channel on the platform YouTube
.

History

ChuChu TV's founder, CEO, and director—Vinoth Chandar—posted the channel's first video on YouTube, basing the main character ChuChu on his then-two-year-old daughter.[2] The video, based on "Chubby Cheeks", received over three hundred thousand views in two weeks.[3] After that success, Chandar decided to invest in his channel and convinced his partners Krishnan, Ajith Togo, Subbiramanian, and Suresh to join his team.[4]

Content style

The videos feature a bright art style, with cute characters dancing, singing, and playing out what the lyrics describe, under music with

Bollywood[5]
song structure, including multiple riffs between verses.

Merchandising

In 2016, ChuChu TV announced a

dolls and plushes, planning to reveal them in the fall of 2019, with apparel, publishing and back-to-school ranges also planned for 2019.[7]

Reception

The channel gained acceptance from parents and a large audience, especially in the United States.[8][9] However, a backlash developed, with an average of 30%+ dislikes. Vinoth Chandar has referred specifically to the "Johny Johny Yes Papa" compilation comments as "very hateful" and claims trolls "just don't understand that [their] content is for toddlers".[10] Parents reacted to a video with the lyric, "Shoot the numbers with the gun", leading the company to change the lyric; Asian parents did not react to the line, due to different views on guns in Asia.[11]

References

  1. ^ a b "About ChuChu TV Nursery Rhymes & Kids Songs". YouTube.
  2. ^ "Meet ChuChu TV, India's Only YouTube Channel With a Billion Views Video". Gadgets 360. 28 March 2017. Retrieved 14 December 2023.
  3. ^ "YouTube Millionaires: "Cute Little Fans" Turn To ChuChu TV". Tubefilter. 23 April 2015. Retrieved 14 December 2023.
  4. ^ https://www.business-standard.com/article/companies/how-chuchu-tv-is-reinventing-kids-entertainment-117081401937_1.html
  5. ^ "The Chu Chu Mantra: Here's how one of YouTube's most successful channels made it big - ET BrandEquity". ETBrandEquity.com. Retrieved 14 December 2023.
  6. ^ "ChuChu TV's new consumer products biz expects 8 to 10 percent as royalty". Indian Television. 13 October 2016. Retrieved 20 October 2018.
  7. ^ "ChuChu TV taps Moose Toys as global toy partner". Kidscreen. 10 September 2018. Retrieved 1 September 2018.
  8. ^ "Children's edutainment channel becomes world's fastest-growing channel". Mid-day. 2 July 2017. Retrieved 14 December 2023.
  9. ^ "ChuChu TV: Like a diamond in the Sky". afaqs!. 6 September 2017. Retrieved 14 December 2023.
  10. ^ "YouTube Millionaires: "Cute Little Fans" Turn To ChuChu TV". Tubefilter. 23 April 2015. Retrieved 14 December 2023.
  11. ^ "How to Get One Billion Views on YouTube: Read the Comments and Spend Time with the Kids". Gadgets360. Retrieved 2 September 2018.
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