Chupa Chups
Parent Perfetti Van Melle | | |
Website | chupachups |
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Chupa Chups (Spanish pronunciation:
History
In the early 1950s,
In 1967, the company opened the Sant Esteve Sesrovires factory in Barcelona.[4]
In 1977, the lollipops appeared in Japan.[4] In the 1980s, it expanded to the United States, Germany, Italy, and Russia.[4] Expansion to China and Mexico happened in the 1990s.[4]
In 1991, Bernat passed formal control of the company to his children Xavier, Ramón, Marcos, Marta and Nina. The Smint subsidiary brand/company was founded in 1994.[5]
In July 2006, the company as a whole was acquired by the Italian-Dutch group Perfetti Van Melle.[6][7]
Marketing
The Chupa Chups logo was designed in 1969 by the
In the 1973 television series Kojak, actor Telly Savalas was featured consuming these lollipops.[10]
In the 1980s, as falling birth rates reduced the number of juvenile consumers, an anti-smoking slogan "Smoke Chupa Chups" was tried to attract adult consumers.[8] The company's current anti-smoking slogan is "Stop smoking, start sucking", with their packages parodying cigarette pack designs. Some packages parody the mandatory black and white warning labels of the European Union with the notice "Sucking does not kill."[11]
Chupa Chups sponsored the 1992 video game Zool. Their logo was featured prominently in the first level, "Sweet World".[12][13]
In 1995, Chupa Chups became the first candy sent to the Mir space station.[citation needed]
In 1997, Chupa Chups launched a Spice Girls lollipop range with different packages each featuring a collectible Spice Girl sticker, toy microphones, and bubblegum packets that came with collectible Spice Girls temporary tattoos, as well as "Push Pops" and "Crazy Dips".[citation needed]
Between 2000 and 2003, Chupa Chups was the main shirt sponsor of
Since 2010, Chupa Chups was the signature of the
Products
Chupa Chups has a large product range, with their flagship lollipop being the most popular.[14]
- Lollipops
- Classic, 12 gram
- Cremosa (ice cream and yogurt flavors)
- Mini, 6 gram
- Filled Lollipops
- Magics (powder filled)
- Bubble Gum (with bubble gum center)
- Fruit-tella (flavors from nature)
- Chocolate (filled with chocolate)
- Cuore di Frutta
- 2Pop
- Sugar Free
- XXL
- Crazy Dips (explosion)
- Melody Whistle Pops
- Classic, 12 gram
- Bubble Gums
- Big Babol
- Cotton Bubblegum
- Toys
- Spinning Faces
- Totem Markers
- Funky Labyrinths
- Balloon Cars
- Gifts and Seasonal Gifts
- Mega Chups 750 gr
- Back Packs
- Chupa + Surprise
- License Products
- Sparkling Drinks
Chupa Chups has more than 100 flavours available worldwide,[15] including sugar-free varieties.[16] They are individually heat-sealed in the factory, and are best opened by twisting the base of the wrapper.[17]
References
- ^ "Chupa Chups". www.chupachups.com.
- ^ ISBN 978-84-9732-371-0.)
{{cite book}}
: CS1 maint: multiple names: authors list (link - ^ Juan José Jurado (2016). Cómo convertir tu empresa en una marca líder en el mercado. Mestas.
- ^ a b c d "40 aniversario de Chupa Chups". El Mundo. 2008.
- ^ Sergi Saborit (14 August 2012). "Xavier Bernat, una vida empresarial más allá de Chupa Chups". Expansion.
- ^ "Perfetti Van Melle agrees to buy Spain's Chupa Chups for undisclosed sum". Forbes. 2006-07-03. Archived from the original on 2009-01-24.
- ^ "Una multinacional italiana compra la empresa Chupa Chups por 400 millones". Diario Sur. 4 July 2006.
- ^ a b "Obituary: Enric Bernat". The Guardian. 2004-01-03.
- ^ "Modern Masters - Virtual Exhibition : Dali - Chupa Chups logo (1969)". BBC. Archived from the original on 2017-02-02. Retrieved 2012-03-12.
- ^ "Un documental sobre la historia del Chupa Chups". El Mundo. 27 June 2008.
- ^ "Going Global – with chupa chups and Atlas Translations". 2015-05-08. Retrieved 2017-03-04.
- ^ "The 5 Least Subtle Product Placements in Gaming History". Cracked.com. February 20, 2014.
- ^ "Zool (Game)". Giant Bomb.
- ^ "Chupa Chups World > Products". Archived from the original on 2014-03-26. Retrieved 2013-12-03.
- ^ "Our story | Chupa Chups". www.chupachups.com.au.
- ^ "Sugar Free | Chupa Chups". www.chupachups.co.uk.
- ^ "We finally know why Chupa Chups are so ridiculously hard to open". Mamamia. September 29, 2017.