Closing time effect
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"Closing time effect" refers to the
The first experiment
Theory
The freedom of potentially going home with someone in the bar is threatened as the night comes closer to ending, according to the
Other studies
Following the first
Effect of alcohol
Johnco, Wheeler and Taylor (2010) measured the attractiveness of participants over a night while also controlling for the
Other possible explanations
One other possible explanation about the cause of this perception of higher attractiveness is "mere familiarity or exposure".[7] Previously seen stimuli may be perceived more positively than new stimuli. Another explanation comes from the commodity theory (Brock, 1968). According to commodity theory, as people find mates in the bar and leave with them, there is a scarcity of individuals left in the bar. This scarcity increases the desirability and perceived attractiveness of those left in the bar.
References
- PMID 27453805.
- ^ "Pennebaker et al. (1979)".
- S2CID 144441964. Retrieved 27 February 2022.
- ^ "APA PsycNet". Psycnet.apa.org. Retrieved 27 February 2022.
- .
- S2CID 143468416.
- doi:10.1037/h0025848. Retrieved 27 February 2022.
Sources
- Brehm, J. W. (1966). A theory of psychological reactance. New York: Academic.
- Gilley, M. (1975). Don't all the girls get prettier at closing time. In The Best of Mickey Gilley (Vol. 2). Columbia Records. Written by Baker Knight, Singleton Music Company. New York: Broadcast Music, Inc.
- Halberstadt, J., Rhodes, G., & Catty, S. R. (2003). Subjective and objective familiarity as explanations for the attraction to average faces. In F. Columbus (Ed.), Advances in psychology research (pp. 91–106). New York: Nova Science Publishers.
- Nida, S. A., & Koon, J. (1983). They get better looking at closing time around here, too. Psychological Reports, 52(2), 657–658.
- Pennebaker, J. W., Dyer, M. A., Caulkins, R. S., Litowitz, D. L., Ackreman, P. L., Anderson, D. B., et al. (1979). Don't the girls get prettier at closing time: A country and western application to psychology. Personality and Social Psychology Bulletin, 5(1), 122–125.
- The attractiveness of average faces is not a generalized mere exposure effect. Social Cognition, 23, 205–217.
- Brock, T. C. (1968). Implications of commodity theory for value change. In Psychological foundations of attitudes (pp. 243–275). Academic Press.