Columbia Lectures in International Studies

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Columbia Lectures in International Studies
GenreEducational
Created by
Multi-camera
Running time30 minutes
Production companyMetromedia
Original release
NetworkWNEW-TV Channel 5 and other Metromedia-owned stations
ReleaseMarch 26, 1962 (1962-03-26) –
September 18, 1964 (1964-09-18)

The Columbia Lectures in International Studies, also known as the Columbia Seminars in International Studies or as just the Columbia Seminars, was an educational

School of International Affairs and Regional Institutes, with professors from other parts of the university also sometimes taking part.[1] The series was produced by a commercial station, WNEW-TV Channel 5 in New York, and aired in early morning time slots on that station and others owned by Metromedia.[2][3]

Origins and goals

The series was announced in March 1962, with the first installment airing on March 26.[2] The impetus for the series came from Armand G. Erpf, an investment banker for Loeb, Rhoades & Co. with an interest in the arts and letters.[4] Erpf was also head of Columbia Associates, an alumni and benefactor organization for the university.[5][6] Loeb, Rhoades had previously been involved in the investment deals that led to the creation of the Metropolitan Broadcasting Corporation (known as Metromedia beginning in 1961) following the demise of the DuMont Television Network; when Erpf heard that Metromedia had a vacant half-hour in its early morning schedule, he came up with the idea of the lecture series.[4] Columbia Associates provided the financing for the new series,[4] which had no commercial sponsorship.[2]

William A. Wood, a professor of journalism who was director of the university's Office of Radio–TV relations, assisted the faculty participants in the planning and production of the programs.[7] The initial commitment was for 100 half-hour programs;[1] this represented the university's deepest foray yet into the world of television.[2]

Among the goals of the series was to give viewers a better understanding of the trouble spots of the world and to provide historical and political background to events in the news.[8] Grayson L. Kirk, the president of the university, said of the series, "It is my confident hope that the programs will stimulate new thinking and new curiosity. I trust they will send members of the viewing audiences back to their books on the subjects under discussion."[2]

"For the layman at home, the opportunity is a rich one, indeed: an extensive introduction to the intracacies of foreign affairs by outstanding experts who otherwise might not be so widely heard."

—New York Times appraisal, March 1962[9]

Paul Noble served as the producer of the lectures for Metropolitan Broadcasting.[2] The head of WNEW-TV, Bennet H. Korn, and his staff pointed to the Columbia Seminars as an important part of the station's cultural programming, along with symphony orchestra broadcasts and other performing arts shows; Korn said that he when looking for such programming, "I thought in terms of all New York, with love for it. I wanted serious things, beautiful things, which are hard to find and produce."[10] In part, however, these shows served to offset criticism of WNEW-TV's prime-time schedule, which was dominated by reruns of recently concluded crime shows such as Peter Gunn, Outlaws, and Dragnet.[10]

The Columbia Lectures came in the wake of two established early-morning educational shows,

CBS network, which covered a range of subjects.[11] In addition, CBS had started another one in 1961, College of the Air.[12] In New York, these shows aired in 6:00 a.m. and 6:30 a.m. time slots on WNBC-TV Channel 4 and WCBS-TV Channel 2.[13] All three of those programs offered sequential course-length coverage of their subjects, and could be taken for college credit,[11] although most viewers chose to watch them simply for their own enlightenment.[12]

In contrast, the Columbia Lectures did not involve any academic credits being given.

vast wasteland" speech. The scheme for the series was one that other urban-area universities could adopt were they to be so interested.[5]

Stations and airings

In New York, the time slot for the Columbia Lectures in International Studies on Channel 5 was weekdays at 7:30 to 8:00 a.m.[1] Its lead-in was a fifteen-minute segment in which the station came on the air and showed a call to prayer, and it was followed by Sandy Becker's popular children's show.[13][14]

The second-highest profile station airing the series, in a similar early-morning time slot, was

WTTG Channel 5 in Washington, D.C.[4] The other Metropolitan Broadcasting stations broadcasting it, also generally in the early mornings, were WTVP Channel 17 in Decatur, Illinois; WTVH Channel 8 in Peoria (switched to Channel 19 during 1963), Illinois; KMBC-TV Channel 9 in Kansas City, Missouri; and KOVR Channel 13 in Sacramento, California.[2] Subsequently, KTTV Channel 11 in Los Angeles, California, began airing the series during 1963 after that station was acquired by Metromedia.[8]

In addition, the lectures were initially broadcast on

WRUL (shortwave), giving them a potential reach to Latin America, Europe, and Africa.[7]

The program was shown in black-and-white,

multicamera setup.[9] They were typically recorded by the faculty involved several days before they aired. The lectures tended to be presented simply, with a minimum of visual aids.[9]

The lectures

The first lecture aired was titled "Stresses Within the Communist Bloc" and was given by

John W. Kluge, the head of Metromedia; and Erpf, representing Columbia Associates.[2] Erpf noted that the series now allowed teachers to speak before not just a class but an entire community.[15]

Overall, the first two weeks of lectures were focused on crisis points around the world, while the two weeks of lectures after that examined the longer-term forces at play in international relations during the twentieth century.[9]

New York Times, said that the series was a "project of exciting magnitude and usefulness".[9] In particular he praised Brzezinski's opening lecture for a "lucidity that consistently held the attention."[9] He did say that the early morning time slot unfortunately prevented people from seeing the series who were commuting to work at that hour.[9] Time magazine said that the series was "brainstretching" and represented "a breakfast-time disquisition ... of uncompromisingly erudite lectures on international affairs".[4]

Payment slips for lectures given by a Columbia professor, November 1962–January 1964

Several of the more well-known early presenters were announced in advance;[5] these included J. C. Hurewitz, addressing the "Crisis in Kuwait: Arab Petroleum Politics";[16] L. Gray Cowen on "The Politics of a Free Congo";[17] Margaret Mead, with the topic "Principal Culture Areas";[18] and Arthur F. Burns, speaking about "Communism and Capitalism as International Social Forces".[19]

The series was deemed successful enough that a second season of the Columbia Lectures was announced in October 1962 and began on November 12, 1962.

Richard E. Neustadt, Alexander Dallin, Thomas P. Peardon, and Shepard B. Clough, respectively.[6]
Indeed, "The World As Seen From <some capital city>" would be a common title of lectures throughout the program's run.[20]

Some lectures would combine subjects and professors, for instance the topic "Russia, the United States, and China", with Alexander Dallin, Warner R. Schilling, and A. Doak Barnett, respectively, covering the foreign policy perspectives of the three countries.[21]

A third season of the program may have begun in October 1963, with another hundred shows being produced[8] (or there may have just been an ongoing continuation of the shows already being done).[22] One of the first programs shown at this point was "The World As Seen From Mexico City" by emeritus professor Frank Tannenbaum.[8]

In some cases there would be a five-part series during a week, with one professor serving as a moderator; an example was "Trends Among Three Major World Blocs", moderated by Warner R. Schilling.[23]

Later airings and re-airings

By mid-1963, WNEW-TV Channel 5 was re-airing some lectures on Sunday evenings at 11 p.m.[24]

In July 1964, repeats of the Columbia Seminars had begun airing weekdays at 7 p.m. on educational television station WNDT Channel 13 in New York.[25] This was a programming move that Jack Gould had hoped for in his initial review of the series, except that Channel 13 as an educational television station had not gone on the air yet at the time.[9] So "Religion in the Technological Age", shown in February 1964 in the early morning on Channel 5,[26] appeared in the evening in September 1964 on Channel 13.[27] And, while Channel 5 in the morning might have a week of programs on the "Meaning of Communism", Channel 13 in the evening was reprising a series of lectures on "Africa Since Independence".[25] The repeats were shown on other educational television stations as well; these included locations that had not seen the Metromedia broadcasts, such as 7:30 p.m. showings on WHYY-TV Channel 12 in Philadelphia.[28]

The final broadcast of the Columbia Seminars in WNEW-TV Channel 5's 7:30 a.m. time slot took place on Friday, September 18, 1964.[29] The following Monday saw the premiere of a different series from the university, Columbia Survey of the Arts, in which professors discussed the history of philosophy, religion, and the fine arts.[30]

Although no new programs were being made, repeats of the Columbia lectures were sometimes broadcast over the next several years on the Metromedia stations that had originally aired them, such as during 1965 on Channel 17 in central Illinois;[31] during 1966 on Channel 5 in Washington;[32] and during 1967 on Channel 11 in Los Angeles.[33]

Books

Five books came out of the Columbia Lectures in International Studies. They were:

  • Marvin Harris, Patterns of Race in the Americas (1964);[34]
  • Joseph Rothschild, Communist Eastern Europe (1964);[3]
  • L. Gray Cowan, The Dilemmas of African Independence (1964, substantially revised 1968);[35]
  • Wayne A. Wilcox, India, Pakistan and the Rise of China (1964);[36] and
  • James W. Morley, Japan and Korea: America's Allies in the Pacific (1965).[37]

Each book was published by

Walker and Company as part of its series The Walker Summit Library and each was composed of a Part I, "Interpretation", which consisted of essays adapted from the lectures, and a Part II, "Reference" (typically prepared with the assistance of someone else) which consisted of brief historical descriptions, biographical identifications, maps, charts, and tables relevant to the book's subject.[3][37]

References

  1. ^ a b c Messina, Matt (March 7, 1962). "Columbia TV Lectures Due". New York Daily News. p. 48 – via Newspapers.com.
  2. ^ a b c d e f g h i "Columbia to Present TV Series By Faculty on Foreign Affairs". The New York Times. March 7, 1962. p. 71.
  3. ^ a b c Rothschild, Joseph (1964). Communist Eastern Europe. Walker and Company. pp. iv, v, 95ff.
  4. ^ a b c d e f "Wall Street: The Renaissance Banker". Time. April 13, 1962.
  5. ^ a b c d "University Tries New TV Venture". The Chattanooga Times. New York Times News Service. March 12, 1962. p. 17 – via Newspapers.com.
  6. ^ a b c Shanley, John P. (October 29, 1962). "2D Year Planned for TV 'Lectures'". The New York Times. p. 47.
  7. ^ a b "TV Channel To Broadcast CU Lectures". Columbia Daily Spectator. March 7, 1962. p. 1.
  8. ^ a b c d e "Columbia Pledges Faculty for Analytical News Series". The Van Nuys News. October 10, 1963. p. 56-B – via Newspapers.com.
  9. ^ a b c d e f g h Gould, Jack (March 26, 1962). "TV: Preview of International Affairs". The New York Times. p. 63.
  10. ^ a b Mayer, Robert (April 30, 1963). "A Newsday Profile: Dispenser of Contrasts". Newsday. Long Island, New York. p. 29 – via Newspapers.com.
  11. ^ a b Ockert, Ingrid (April 23, 2019). "The Case of Continental Classroom". Distillations. Science History Institute.
  12. ^ a b Gould, Jack (September 26, 1961). "TV: Crammed Courses". The New York Times. p. 79.
  13. ^ a b c "Morning Television". The Bergen Record. March 24, 1962. p. 4 (T.V. Supplement) – via Newspapers.com.
  14. ^ "TV: Tuesday: New York Channels". The Courier-Times. Levittown, Pennsylvania. March 24, 1962. p. 8 (Showtime) – via Newspapers.com.
  15. ^ "Brzezinski Delivers First Columbia Television Lecture". Columbia Daily Spectator. March 27, 1962. pp. 1, 2.
  16. ^ Lombardi, Johnny (March 27, 1962). "Radio TV CloseUp". Kings County Chronicle. p. 7 – via Newspapers.com.
  17. ProQuest 116002050
    – via ProQuest.
  18. ^ "Television Programs: 6 A.M. to Noon". New York Daily News. April 13, 1962. p. 72 – via Newspapers.com.
  19. ^ "Tuesday". San Francisco Examiner. August 19, 1962. p. 8 (TV Log) – via Newspapers.com.
  20. ^ "Notes and News". Columbia Daily Spectator. December 10, 1962. p. 6 – via NewspaperArchive.
  21. ^ "On Television This Week: Today's Television Previews". Asbury Park Press. July 7, 1963. p. 31 – via Newspapers.com.
  22. ^ It is not clear whether the October 1963 Los Angeles area news coverage is a new season announcement or just a rehash of the original 1962 announcement now that a Los Angeles station was carrying the program.
  23. ^ "Foreign Policy Lecture Series Announced by YW". The Sunday News. Ridgewood, New Jersey. November 3, 1963. p. 89 – via Newspapers.com.
  24. ^ "Weekend Television Features". The Herald-News. Passaic–Clifton, New Jersey. June 15, 1963. p. 7 – via Newspapers.com.
  25. ^ a b "What's On: With Complete TV Listings for the Week". New York Daily News. July 5, 1964. pp. 11–14 – via Newspapers.com.
  26. ^ "Week's TV Programs: Wednesday, February 26". New York Daily News. February 23, 1964. p. 13 (Section Two) – via Newspapers.com.
  27. ^ "Week's TV Programs: Monday, September 28". New York Daily News. September 27, 1964. p. 22 (Section Two) – via Newspapers.com.
  28. ^ "TV Scout: Channel 12 Highlights". Evening Journal. Wilmington, Delaware. August 17, 1964. p. 8 – via Newspapers.com.
  29. ^ "Television Programs: 6:30 A.M. to Noon". New York Daily News. September 18, 1964. p. 68 – via Newspapers.com.
  30. ^ "Today's Television Guide: Morning". The Morning Call. Paterson, New Jersey. September 21, 1964. p. 7 – via Newspapers.com.
  31. ^ "Daytime Television Programs: Morning". The Daily Pantagraph. Bloomington–Normal, Illinois. November 20, 1965. p. 7 (Television-Radio Guide) – via Newspapers.com.
  32. ^ "Morning and Afternoon Programs". The Staunton Leader. September 6, 1966. p. 6 (TV Showtime) – via Newspapers.com.
  33. ^ "Television Log". Independent Press-Telegram. Long Beach, California. September 4, 1967. p. C-9 – via Newspapers.com.
  34. ^ Anderson, Mark (2019). From Boas to Black Power: Racism, Liberalism, and American Anthropology. Stanford University Press. pp. 136, 137n11.
  35. doi:10.1086/239773
    .
  36. S2CID 222431907
    .
  37. ^
    JSTOR 2051525
    .

External links
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