Whiskey Media
San Francisco, California , United States | |
Products | Websites |
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Whiskey Media was an American
History and development
History
Whiskey Media was created in 2007, after Shelby Bonnie resigned as the CEO of
Later in the year Jeff Gerstmann also left CNET after being controversially fired from his position as Editorial Director of GameSpot.[5] This began a chain reaction in which Ryan Davis, Alex Navarro, Brad Shoemaker and Vinny Caravella would leave after the incident. This led to Whiskey Media and Gerstmann getting in touch with each other and with Ryan Davis they created the video game website, Giant Bomb, which Caravella, Shoemaker, and Navarro later went to work for.
Giant Bomb and subsequent websites, Anime Vice (launched in 2008), Tested and Screened (both launched in 2010) were designed around the same "social publishing" concept as Comic Vine, content created by tech-savvy communities, while being run by small teams of editorial staff, video producers and engineers.[6] In an interview with The New York Times, Bonnie explained that creating a small staffed company as opposed to CNET was a, "great constraint that forces us to do smart stuff." When asked why they didn't go down the route of blog sites such as Joystiq or Engadget, Bonnie said that, "what blogs figured out was how to create a scalable inexpensive model, but there is not a shelf space for content. Content is hard to organize and it is hard to be a reference. If you think about how you create a community, you have to create anchors for community to congregate around."[7] From March 2008 to March 2009 Django co-creator Jacob Kaplan-Moss worked for Whiskey Media as 'software architect.'[8][9] Whiskey Media then became his first client in his new job at Revolution Systems, an open-source software technical support company.[10]
At the end of 2009 Whiskey Media raised $2.5 million in funding.[11] Paid member subscriptions were made available in 2010, one of the benefits being that paid members would view no advertisements in the future. For the majority of 2008 through 2010, Whiskey Media websites featured very little advertisements, being against cost per mille advertising[12] and also with Mike Tatum noting that they have been, "incredibly lucky to have had the directive to focus completely on our product over the last few years." Tatum announced that advertisements would take a more prominent role on Whiskey Media websites in 2011.[7] In addition to regular advertising, the websites have been shown to utilize their wiki-databases and the social gaming Quest system to incorporate advertisements that "don't disrupt the audience experience." It was announced that Whiskey Media had entered into a mutually beneficial ad sales partnership with Six Apart.[13]
In April 2011, Whiskey Media was one of the many online media companies affected during the outage of Amazon Web Services, using the cloud computing service for a portion of its data storage.[14] Sean Coonce praised social media and streaming media for providing them with platforms to communicate with and provide live content for their user bases during their respective websites' downtime and stated that the incident had no effect on their use of cloud computing or of Amazon itself.[15]
March 2012 saw the end of Whiskey Media's independence when
With the addition of Whiskey's first rate team and powerful, state of the art publishing, data and social tools platform, we will be able to further enhance our user experience and engagement, and provide our advertising partners with unparalleled data insights. One of the other great parts of this acquisition is that we will have Shelby Bonnie in our lives. We have enormous respect for Shelby personally and professionally, and his insights, relationships and acumen will be invaluable to us.
—Lloyd Braun and Gail Berman, March 15, 2012[3]
Also announced that day was
Products
Websites
Whiskey Media created five websites that focus on video games, technology, comics, anime and manga and movies. Occasionally staff will appear in content on other Whiskey Media websites, whereas full-scale collaborations are rare. One such occurrence was the 'Big Live LIVE Show: Live!', a live streaming event that lasted seven hours, showcasing video content in order to promote the launch of paid memberships.[17]
Giant Bomb
Member | Position |
---|---|
Jeff Gerstmann | Co-Creator, Chief editor (West) |
Brad Shoemaker | Senior Editor (West) |
Ben Pack | Associate Editor (West) |
Jason Oestreicher | Video Producer (West) |
Jan Ochoa | Video Producer (West) |
Vincent Caravella | Chief Video Producer (East) |
Alex Navarro | Senior Editor (East) |
Giant Bomb is a video game-focused website, launched in blog-form on March 6, 2008 and in its complete form on July 21, 2008.
Due to the circumstances surrounding its creation and the way it is run, it has gained a reputation as a website that is less business-like and more focused around fun.[18] Its creation came about following the firing of Jeff Gerstmann from GameSpot and many of its staff leaving in turn. Of those, Ryan Davis, Brad Shoemaker and Vinny Caravella joined Gerstmann to create Giant Bomb.[19] Giant Bomb's launch was chronicled by the How to Build a Bomb series, in which Davis and Gerstmann detailed the first weeks of turning an empty white room into an office.[20]
Giant Bomb soon became notable for its
From 2009 Giant Bomb has had several staff additions including former intern Drew Scanlon becoming Video Producer in 2009, Alex Navarro becoming a writer in addition to his work on Screened in April 2010 and Brad Nicholson becoming an external news writer in May 2010. On April 17, 2011, Patrick Klepek was announced as News Editor.[24] The main staff remained largely the same until the untimely death of Ryan Davis in July 2013, which was a huge blow to the staff and fans. Gerstmann hosted the Bombcast and live shows in his place for some time until he passed the podcast host role to Brad Shoemaker in 2014. Vinny Caravella moved to NYC in mid 2014 to form an east-coast office with Alex Navarro, now affectionately known as the GBEast. Dan Ryckert and Jason Oestreicher moved from Game Informer to join the San Francisco office in mid 2014. Patrick Klepek announced his departure from Giant Bomb in the last Game of the Year podcast for 2014 and in early January announced his new job as News Editor for Kotaku. After interviewing for his replacement, it was announced on May 30, 2015 that Austin Walker would be joining Giant Bomb as News Editor, and would be working from the New York office.
Giant Bomb has regularly produced new content, including a multiplayer livestreaming show, Thursday Night Throwdown on Justin.tv,
Comic Vine
Member | Position |
---|---|
Tony Guerrero | Co-Creator / Editor-in-Chief / Podcast Host |
Mat Elfring | Editor / Podcast Co-Host |
Corey Schroeder | Writer / Podcast Co-Host |
Gregg Katzman | Writer |
Comic Vine is the oldest of the five Whiskey Media websites, and it focuses on
Comic Vine reviews comics from
Video content focused on
A few weeks after Comic Vine's launch Michael Arrington, formerly of TechCrunch, recommended Comic Vine for its wiki-database and the ways in which a character's database stats could be applied.[46]
Comic Vine was sold to
Tested
Former websites
Screened
Screened was a
Screened launched on the 12th of May 2010.[57] In preparation for the site launch, several articles and videos were already uploaded, ready to be accessed by the user-base. They included the It Came from my Instant Queue segment[58] and the weekly DVD Release List[59] as well as news featuring a potential Bad Boys 3 movie[60] and plans for Transformers 3.[61] Several trailers are on the site[62] as well as the inaugural Worse or Worser video in which Navarro and Rorie debate whether Lethal Weapon 3 or Lethal Weapon 4 is the worst of the two.[63] Also included at launch was the first Behind the Screened Door podcast, featuring Navarro, Rorie, intern Matt Lopez and Giant Bomb's Ryan Davis.[64]
Video features, produced by Joey Fameli, included The Besties, Screened's hall of fame,[65] Defending Your Movie, a series to showcase movies that may have not gained critical or commercial success, but have aspects that make them worth watching,[66] and Remake Rematch, pitting one or more remakes against their respective originals.[67]
Screened also has articles by
With Screened came an upgraded version of the wiki-database system commonly seen throughout its sister-sites. Users who have gained one-thousand wiki points or more on either Giant Bomb, Comic Vine or Anime Vice (therefore allowing them to by-pass wiki-entry moderation) are automatically given one-thousand points on Screened in order to promote high quality entry submitting into the database as soon as possible as well as lightening the load on the Screened wiki-moderators.[70]
Screened was sold to BermanBraun alongside Tested and AnimeVice in March 2012. During the sale, Screened lost both of its editors and its video production team rendering the site community run. Community Manager FinalDasa managed the site after the sale until its closing in March 2014.
Screened shut down on March 14, 2014 after attempts by owners BermanBraun to revitalise the site by use of a new editor which proved to be unsuccessful. The website's domain name now redirects to Moviefone.
Anime Vice
Anime Vice was created by the Whiskey Media development team before they had an editorial team. Anime Freelancer Gia Manry was hired as Editor-in-Chief. She brought in Chris Schmitt to help with the news articles and John Martone to the Whiskey Media offices. Together they introduced video features like 3-Minute Expert (which would later also become a feature at Comic Vine) in which Manry would teach users about the various popular aspects of anime,[71] the people who make them[72] and Japanese culture.[73] Trailer Blast, in which Manry, Martone and Video Producer Ana Hurka-Robles watch six trailers, rate them and then choose a favourite for the week.[74] Quick Picks, in which Manry and Martone would list the manga and anime releases for the week, introducing the user-base to manga and anime they may have not seen beforehand.[75] The site also has a video Q+A in which users can find out more about Manry and Martone.[76] Following the success of Comic Vine's Unscripted video reviews Anime Vice also ran some similar Unscripted videos that unlike Comic Vine didn't feature ratings like Comic Vine's 5-star system, the emphasis on what they have to say rather than the score they would give it.[77]
The Anime Vice Squadcast celebrated its one-year anniversary as podcast 52 was released on the 28th of April.[78]
In May 2010, in an effort to make Anime Vice appeal to more casual anime fans and to focus on anime content discussion rather than anime industry news, Manry and Martone were laid-off, prompting a final farewell post by Manry.[79] The Weekly Naruto, One Piece, and Bleach Manga Discussion[80] articles have now been split into three separate discussion articles[81][82][83] and Comic Vine contributor Tom Pinchuk's 'What the F@#$ Did I Just Watch?!' segment has now taken a more prominent role on the site.[84] With Manry's departure, Hurka-Robles being reassigned to Tested[85] and without an editorial team there is no video content or any podcasts produced at the moment. Schmitt continues to write news and review manga for the site while Pinchuk writes and records content off-site on a part-time basis.[86]
Roku channels
Each Whiskey Media website that produces video content has a featured online channel on Roku streaming devices. Giant Bomb and Comic Vine were added in September 2011 along with the Disney Channel.[87] Giant Bomb and Tested are listed in the Tech section, Comic Vine and Screened are listed in the Web TV section.[88][89]
The Big Live Live Show: Live!
The Big Live Live Show Live! is Whiskey Media's annual eight-hour live streaming event, featuring the Whiskey Media websites (excluding Anime Vice). The event was created to showcase each website and detail Whiskey Media's premium membership service.[90]
Content ranges from live versions of Giant Bomb's Quick Looks, comedic
Main features
Community tools and interaction
All Whiskey Media websites have an emphasis on small editorial teams with a large amount of community content creation. To this end, many ways to interact with the brands have been applied to the respective websites for each user-base to use.
Wiki-database
With the exception of Tested, all Whiskey Media sites have a
Quests
Described as "social gaming experiences that give users incentives to create more content and engage with brands",[100] Quests allow users to gain experience and level-up by doing things as simple as posting a blog or making a list. The quests with more points give hints towards wiki-database pages that users must find like "goofy scavenger hunt tasks."[101]
In August 2010 Whiskey Media launched an
Guides
Using an upgraded format from traditional text-based FAQs that allows users to "add images, video & tables into our advanced editor that builds a table of contents for you on the fly", the guides on Giant Bomb allow FAQs to be created that detail cheats, in-game achievements, quests and entire games.[104]
Profiles
Registered user accounts feature blogs complete with RSS feeds for each user,[105] the ability to create lists using everything from the wiki-databases,[106] users reviews[107] and details of all relevant quests, trivia and wiki-database points. Syncing accounts with Social media websites Facebook and Twitter is also available.[108] A universal log-in for users with accounts on more than one Whiskey Media website is now available.
Membership services
There are three levels of membership on the Whiskey Media websites, one is free and two are paid subscriptions. All three are available globally. A blog on the Whiskey Media website in 2011 stated that they were close to 10,000 premium members.[109]
Free members are able to do everything as listed in the community features from creating lists, blogs and contributing to the wiki-databases. The paid subscription service includes HD Video that is available in streaming, progressive or download, HTML5-based mobile sites and access to a live Friday show. Users who choose to pay per-annum will receive everything that is included in the Monthly subscription service plus no viewable advertisements and a custom T-shirt.
The Friday show, dubbed the "Whiskey Media Happy Hour" features editorial and behind the scenes staff from the brands. It features news on travelling assignments editorial members have made as well as shorter versions of Big Live Live Show: Live! segments.[110]
Development
The technology that runs Giant Bomb, Comic Vine, Anime Vice, Tested and Screened includes the
Whiskey Media is also a user of the Cloud-based
Reception
Giant Bomb was Voted by Time Magazine as one of the Top 50 websites of 2011.[112] Jacob Kaplan-Moss hailed Whiskey Media for their "commitment to helping Django thrive."[113] Whiskey Media's method of content created by its users through community tools has been praised for the way it "increases the popularity of the site[s] and gives the business more potential revenue."[114]
The Big Live Live Show: Live! was considered "a labor of love from the whole Whiskey Media family and for the price of free ... there's not too much to complain about here."[115]
See also
References
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Always there when you need 'em...no matter where you are.
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Gia and John take on another round of your questions!
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It's time for a little '90s anime nostalgia!
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It's our chronological first birthday, and John and AHR have digivolved! Also, AHR checks out Bokusatsu Tenshi Dokuro-chan and John gushes about Angel Beats.
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External links
- Tested
- Screened Archived 2013-11-05 at the Wayback Machine
- Giant Bomb
- Comic Vine