Content strategy
Content strategy guides the planning, development, and management of
Definitions
Content strategy has been described as planning for "the creation, publication, and governance of useful, usable content."
In a 2007 article titled "Content Strategy: The Philosophy of Data," Rachel Lovinger describes the goal of content strategy as using "words and data to create unambiguous content that supports meaningful, interactive experiences." Here, she also provided the analogy that "content strategy is to copywriting as information architecture is to design."[3]
The Content Strategy Alliance combines Kevin Nichols' definition[4] with Kristina Halvorson's and defines content strategy as "getting the right content to the right user at the right time through strategic planning of content creation, delivery, and governance."[5]
Practitioners
Content strategists are often familiar with a wide range of approaches, techniques, and tools. The perspectives that content strategists bring also depend heavily on their professional training and education. For instance, some specialize in "front-end strategy," which includes developing
Many organizations and individuals tend to confuse content strategists with
It has also been proposed that the content strategist performs the role of a curator. Just as a
References
- ^ Kristina Halvorson. "The Discipline of Content Strategy". AListApart.com.
- ISBN 978-1-4414-8262-4
- ^ Lovinger, Rachel. "Content Strategy: The Philosophy of Data". Boxes and Arrows. Retrieved 17 November 2019.
- ^ Kevin P Nichols and Anne Casson. "2013 SapientNitro Content Strategy Positioning". Sapient, Inc.
- ^ "Content Strategy Alliance Charter". 5 July 2014. Retrieved 21 May 2019.
- ^ "Why You Need Two Types of Content Strategist". 2016-02-22. Retrieved 2016-09-02.
- ^ Erin Scime (8 December 2009). "The Content Strategist as Digital Curator". A List Apart.
External links
- Wroblewski, Luke (February 6, 2012). "Structured Web Content".
- The Epic List of Content Strategy Resources by Jonathon Colman