Conversion as a service
In the
Benefits
Conversion as a Service (Caas) allows clients to take advantage of the accumulated expertise of a
CRO is a process of improving the performance of a website using user feedback and visitor analytics. There are some metrics on a website which a person wants to improve, normally called as key performance indicators. These factors can be improved via CRO. Most of the time these metrics are associated with acquisition of new customers, downloads, sign up’s etc. In short, it is a process of improving the percentage of passive visitors into valuable consumers.
In the process of CRO, what visitors are searching and looking while they surf a site is found out and that information to provide to them. Depending on what metrics, a person wants to improve
Key Characteristics
Pay-For-Performance Models
Performance measurement is key to Conversion as a Service. In
In most cases, the metrics used in
Goals
There are three goals for clarity in Pay-For-Performance Models:
- Transparency
- Pay-for-performance models require a level of transparency on the part of the vendor to share with clients both the process for collecting the data and for measuring the results. Also, the calculations should be kept simple and the ability to inspect the data readily available.
- Alignment
- Organizations often use metrics to define success for groups and individuals, to guide their activities, and to grade their performance. Similarly, vendors should be committed to meet the business objectives of an organization through goals. In most pay-for-performance models, vendors define the metrics by which they will be graded. While this model forces vendors to perform, it does not guarantee that success will directly align with business needs. The models result from negotiations between vendors and clients to define the metrics and describe success.[5]
- Value
- The goal of most online business is to generate revenue. If the system for measurement is transparent and the vendor goals are aligned with client objectives, then the amount of incremental revenue generated by a vendor becomes the final metric for success.[6]
References
- ^ Johns, Andy. "What Are Some Top Strategies For Conversion Optimization?". Forbes. Retrieved 2 April 2012.
- ^ Brinker, Scott. "Conversion Optimization In The New Marketing Landscape". Retrieved 20 March 2012.
- ^ "The Power of AI in Digital Marketing: Unlocking Success". 2023-07-12. Retrieved 2023-07-23.
- ^ Kilgore, Craig. "Are You Optimizing Your Website for Conversions?". Retrieved 5 April 2012.
- ^ Konanykhin, Alexander. "When It Comes To PR, Pay For Performance, Not Time". Archived from the original on 1 March 2012. Retrieved 18 March 2012.
- ^ Taulli, Tom. "The Power Of The Pay-For-Performance Model". Forbes. Retrieved 10 April 2012.