Cool Whip

Source: Wikipedia, the free encyclopedia.
Cool Whip
Whipped topping
OwnerKraft Heinz
CountryUnited States
Introduced1966; 58 years ago (1966)
MarketsWorldwide
Previous ownersGeneral Foods
Kraft General Foods
Kraft Foods
Websitekraftheinz.com/cool-whip

Cool Whip is an American brand of

desserts, and in some no-bake pie recipes as a convenience food
or ingredient that does not require physical whipping and can maintain its texture without melting over time.

Cool Whip is

texture as whipped cream, and costs nearly 50% more per ounce.[1][2][3][4] It was originally marketed as being "non-dairy" despite containing the milk protein casein; it now also includes skimmed milk
.

Overview

Cool Whip was introduced in 1966 by the Birds Eye division of General Foods, now part of Kraft Heinz. Within two years of introduction, it became the largest and most profitable product in the Birds Eye line of products. Cool Whip is now the most consumed brand of whipped topping in the U.S.[5]

Cool Whip was created in 1966 by

food scientist William A. Mitchell.[6] The key advantage of his invention was that the product could be distributed frozen
.

Cool Whip is manufactured in

kJ) of energy, of which 1.5 grams or 15 kcal (63 kJ) are from fat
.

Varieties offered include Original, Extra Creamy,

French vanilla, chocolate, and sweet cinnamon, all introduced in 2011; strawberry; peppermint, introduced in 2016;[9] and cheesecake, introduced in 2017.[10]

Cool Whip remains the most popular brand of whipped topping in the United States, with

aerosol can) ranking second.[11] Dream Whip
is another brand of whipped dessert topping, but one that is sold as a powder.

Ingredients

Cool Whip Original is made of

From its introduction, Cool Whip was labeled and advertised as non-dairy,[14] but as of 2018 it contains skimmed milk and sodium caseinate, a milk derivative. Even before the skimmed milk was introduced, Cool Whip was classified in Jewish dietary traditions as dairy because of the sodium caseinate.[citation needed]

See also

References

  1. Wired Magazine 15:05 (April 24, 2007) full text
  2. ^ Hannah Crowley, "Tasting Whipped Toppings", Cook's Illustrated, 1 April 2016
  3. ^ "Kraft Cool Whip Whipped Topping Original, 16 Oz - Walmart.com". Walmart.com. Retrieved 2018-01-26.
  4. ^ "Great Value Heavy Whipping Cream, 16 oz - Walmart.com". Walmart.com. Retrieved 2018-01-26.
  5. ^ "U.S.: Most eaten brands of whipped topping (cream type) 2011-2014". Retrieved 17 October 2014.
  6. ^ Steyn, Mark (November 2004). "Tastemaker With a Sweet Tooth". The Atlantic.
  7. ^ Burros, Marian (25 August 1982). "Food notes". New York Times. This new Cool Whip has been joined by another version described as extra-creamy dairy recipe.
  8. ^ McKay, Gretchen (11 May 2016). "Cool Whip: Still cool after 50 years". Pittsburgh Post-Gazette. In the '90s, when dieting was all the rage, it launched its Cool Whip Lite and Cool Whip Free products.
  9. ^ Schouten, Rebekah (4 Nov 2016). "Slideshow: New limited edition products from General Mills, Kraft Heinz, Hershey". Food Business News. The Kraft Heinz Co. is giving Cool Whip a wintry makeover with its new limited edition Peppermint Cool Whip.
  10. ^ Sherman, Elizabeth (24 May 2017). "Cheesecake-Flavored Cool Whip Is a Real Thing You Can Buy". Food & Wine.
  11. ^ "U.S. households: Most eaten brands of whipped topping (cream type) from 2011 to 2015". statista.com. 2015.
  12. ^ "Cool Whip". Kraft Foods. Retrieved 2018-02-08.
  13. ^ "Home | Kraft Canada Cooking".
  14. ^ "Cool Whip Non Dairy (1960s) - Classic TV Commercial". YouTube. Retrieved 2018-03-13.[dead link]

General and cited references

External links