Create Music Group

Source: Wikipedia, the free encyclopedia.

Create Music Group, Inc.
FormerlyCreateTV
GenreVarious
Founded2015 (2015)
Founder
  • Jonathan Strauss
  • Alexandre Williams
HeadquartersLos Angeles, California, U.S.
Area served
Worldwide
Products
  • Label Engine
  • Client Portal
  • Flighthouse Media
  • Yoon Digital
Services
Websitecreatemusicgroup.com

Create Music Group, formerly known as CreateTV, is an independent

data analytics company founded in 2015 by Jonathan Strauss, Alexandre Williams & Wayne Hampton. The company is headquartered in Los Angeles, California
. The company provides music distribution, rights management and music publishing.

History

Create Music Group was founded in 2015 as CreateTV by CEO Jonathan Strauss and COO Alexandre Williams.[2] Strauss invested $1 million into the company and later raised a seed round of $2.25 million in exchange for a minority share.[3] The company began by collecting unclaimed revenue for EDM and hip hop artists on YouTube. As of January 2019, Create Music Group monetizes approximately 9 billion streams a month.[3]

In June 2016, Create Music Group, then named CreateTV, acquired distribution company Label Engine, a company that Williams had previously worked for.

Insomniac Records, YNW Melly and 6ix9ine.[6] The company also acquired Flighthouse, a digital media brand.[3]

In 2018, Create Music Group announced the launch of its music publishing division with the signing of 6ix9ine.[7]

In 2020, Create Music Group was listed by Inc. Magazine at the top of their Inc. 5000 Series: California, as one of the fastest growing private companies in the state, and also Inc. 5000, as one of the second fastest growing company in the United States.[8][9]

Following the launch of their publishing division, Create Music Group distributed 6ix9ine's

Billboard Hot 100 number one with 6ix9ine and Nicki Minaj's "Trollz".[1]

References

  1. ^ a b Trust, Gary (June 22, 2020). "6ix9ine & Nicki Minaj's 'Trollz' Launches at No. 1 on Billboard Hot 100, Lil Baby's 'The Bigger Picture' Debuts at No. 3". Billboard. Retrieved June 22, 2020.
  2. ^ "How This Startup Is Finding Millions in Unclaimed YouTube Revenue For Artists and Labels". Billboard. Retrieved April 26, 2019.
  3. ^ a b c Feldman, Dana. "How Create Music Group Found $60M In Unclaimed Revenue For Artists And Labels In Three Years". Forbes. Retrieved April 1, 2019.
  4. ^ Rich, DJ Lazy (June 22, 2016). "Label Engine's next chapter: Joining forces with CreateTV". Label Engine News. Retrieved March 21, 2024.
  5. ^ "Create Music Group launches publishing division, signs Tekashi 6ix9ine". Music Business Worldwide. September 11, 2018. Retrieved April 1, 2019.
  6. ^ "Create Music Group now shows daily YouTube, Spotify and Apple Music revenues to its artists". Music Business Worldwide. January 28, 2019. Retrieved April 1, 2019.
  7. ^ "Create Music Group Launches Publishing Division With 6ix9ine Signing". Billboard. Retrieved April 1, 2019.
  8. ^ Blakely, Lindsay (February 19, 2020). "INC. 5000 Series: California, How Create Music Group Became Inc.'s No. 1 California Company: Proof You Can Profit From YouTube". Inc 5000 California.{{cite web}}: CS1 maint: url-status (link)
  9. ^ Dixon, Beatrice (February 19, 2020). "Inc 5000". Inc.{{cite web}}: CS1 maint: url-status (link)
  10. ^ Cohen, Trace William (November 27, 2018). "6ix9ine's 'DUMMY BOY' Album Officially Released". Complex.

External links

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