Creative sequencing
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Creative sequencing is a term in
ad network
.
Creative sequencing is a feature within
unique visitor will watch. For example, if an advertiser has 3 creatives A, B and C to deliver to its target audiences
, then the advertiser may set the sequence that audiences will watch the 3 creatives as following:
- Iteration as A-B-C-A-B-C-A-B-C...
- Some specific sequence as A-A-B-B-C-C-A-A-B-B...
- Randomly serve the creatives as A-C-A-B-B-C-C-A...The advertiser can set specific weight for each creative under the random sequence model, e.g.: 40% for creative A, 30% for creative B and 30% for creative C.
This feature uses
unique visitor
has watched and to decide which creative to be served to the unique visitor next time.
References
- ^ "Sequence Matters: A More Effective Way to Use Advertising and Publicity | Request PDF". ResearchGate. Retrieved 2019-05-31.