DC Shoes
Parent Authentic Brands Group | | |
Website | www |
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DC Shoes is an American company that specializes in footwear for action sports, including skateboarding and snowboarding. The company also manufactures apparel, bags, accessories, hats, t-shirts, and posters.[1]
History
The company was founded in June 1994 by Damon Way, Ken Block and Clayton Blehm.[2] It was originally based in Carlsbad, California, but is now based in Huntington Beach, California.[3] DC originally stood for "Droors Clothing", but since the sale of Droors Clothing, DC no longer has ties to Droors and is simply DC Shoes, Inc.[2]
On March 8, 2004, DC Shoes was acquired by
In 2011, the brand underwent a rejuvenation process that included the design of a new flag logo.[7] As part of this process, new skateboard team announcements were progressively made and a series of advertisements, under the direction of new team member Steve Berra, were released online.[8] The other new team announcements were Mikey Taylor, Mike Mo Capaldi, Nyjah Huston, Chris Cole, and Davis Torgerson.[9][10] Felipe Gustavo was introduced at a later stage.[11][12]
A progression of the brand relaunch was the "Rediscovery" campaign that commenced in December 2011, following the addition of Capaldi and Huston to the skateboard team.[9][10][13]
Co-founder Block died in a snowmobile crash in January 2023.[14]
See also
- Plan B Skateboards
- Extreme Sports
Advertiser
References
- ^ DC (2012). "SHOP". DC. DC SHOES, INC. Archived from the original on 24 May 2012. Retrieved 20 August 2012.
- ^ a b "About Us". DC Shoes. DC Shoes, Inc. 2013. Retrieved 14 July 2014.
- ^ Fast Company (12 June 2003). "Putting Your Best Foot Forward". Fast Company. Mansueto Ventures LLC. Archived from the original on 26 October 2012. Retrieved 18 August 2012.
- ^ "Quiksilver, Form 8-K, Current Report, Filing Date Mar 10, 2004". secdatabase.com. Retrieved Apr 1, 2013.
- ^ Conor Dougherty (9 March 2004). "DC Shoes OKs $87,000,000 offer from Quiksilver". The Union–Tribune. Archived from the original on 5 May 2012. Retrieved 18 August 2012.
- Orange County Business Journal. 34 (23): 31.
- ^ Templeton Elliot (6 May 2011). "New DC Skate Logo". The Skateboard Mag. Strictly Skateboarding. Archived from the original on 4 February 2013. Retrieved 21 September 2012.
- ^ "Commercials". Michael Poore. 2011. Retrieved 21 September 2012.
- ^ a b DCshoesFILM (31 December 2011). "DC SHOES: REDISCOVER DC - TEAM 2012". YouTube. Google, Inc. Retrieved 24 September 2012.
- ^ a b "DC LAUNCHES NEW YEAR WITH NEW SKATE TEAM". BNQT.com. BNQT Media Group / USA Today Sports. 2 January 2012. Archived from the original on June 28, 2013. Retrieved 10 April 2013.
- ^ Masa (22 March 2013). "DC SHOES – "THE EVAN SMITH EXPERIENCE" | VIDEO". freshness. Complex Media. Retrieved 23 March 2013.
- ^ DCshoesFilm (17 September 2012). "DC SHOES: REDISCOVER HOME - FELIPE GUSTAVO - PART 1" (Video upload). YouTube. Google, Inc. Retrieved 29 October 2012.
- ^ Amy Sciarretto (3 January 2012). "DC Shoes Launches Rediscover DC Campaign". Artist Direct. Rogue Digital, LLC. Retrieved 29 October 2012.
- ^ "Ken Block killed in snowmobile crash". Motorsport.com. 2 January 2023.