DWOW
NTC | |
Class | ABC |
---|---|
Power | 25,000 watts (18,000 watts operational power) |
ERP | 60,000 watts |
Links | |
Webcast | Listen Live |
Website | allradio1035 |
DWOW (103.5
History
1979-1986: DPI Radio
The frequency was originally owned by the government of the Philippines through the
1986-1995: DWCS
In 1986, when DPI Radio 1 moved to
1995–2006: The first K-Lite
In 1995, the station was sold to the Vera Group through the then-newly established Advanced Media Broadcasting System under the helm of Jinji Buhain (a niece of then-Manila Auxiliary Bishop Teodoro Buhain). It changed its call letters to DWKX and moved to the Philcomcen Building in Pasig.
K-Lite started airing on October 23, 1995. Joe Schmoe was the first to go on board with his first song "
Through the years, K-Lite aired quality talk shows, including the groundbreaking program, Talk Back with Joshua and Jinji (replaced by Vince Faner and Amy Godniez in 1998), as well as Nitelite with Li'l David, Monica and The Blade, Girl Talk with Monica and Jinji, Sportslite with Anthony Suntay and Twisted with Jessica Zafra and Li'l David. K-Lite started the trend of talk shows becoming a staple on the FM band.[1]
The station later changed its format to attract more audiences from different demographics. From "The Right Kind of Lite" format in the late 1990s, to "Best Music of the 80s, 90s & Today" at the turn of the century, to "Manila's Lite Alternative" from 2003 to 2006. By then, K-Lite has switched its format to
103.5 K-Lite created promotional events that were more than just listener parties. The station brought their loyal listeners to front row seats at the
Disc jockeys of K-Lite made their final broadcast all together on November 30, 2006, to give thanks to their loyal listeners.
Its lite alternative format has since been carried over to sister station Jam 88.3.
2007: Heart FM
On January 1, 2007, Heart 103.5 debuted on the airwaves as "Easy Listening the Way it Should Be". The format was easy listening (a mix of contemporary alternative & R&B). They later switched their slogan to "Easy Listening. Redefined."
Heart 1035 had a number of promotional events in the span of six months (Heart Cinemania Premieres, Drives & Jives Stickering, Heart on Air & Ice, Voices for Albay, and others). But in May 2007, Heart 1035 sponsored "The Best Damn Thing" Contest where they sent one of their loyal listeners to Hong Kong to meet Avril Lavigne in person for a special Asian Launch of her album "The Best Damn Thing" at the Hong Kong Convention Center.
Also in May 2007, Heart 1035 won the award for
On June 18, 2007, the Heart personalities made their final broadcast as a group.
2007–2010: Max FM
At exactly 9:00pm of June 19, 2007 (originally planned 12:00am July 2, 2007), 103.5 presented a new format that sounded more mature akin to CHR/Top 40. The music covers both old and new hits with a new station name: 103.5 (initially read on air as one-oh-three and-a-half) MAX FM. Their slogan was "In Tune with Manila". The format resembles of the first iteration of
In mid-2009, the station's sound shifted to a predominantly
On June 19, 2010, right on the third anniversary of the station, and prior to that, it underwent some minor changes, among others the line-up of DJs and their shows, the revision of how they identify themselves on-air (they dropped the "one-oh-three and-a-half Max FM" in favor of "one-oh-three point five Max FM", as the former is said to be not that much suitable for radio), and the dropping of some of its long-running local programs and foreign syndicated dance programs.
On August 5, 2010, the jocks of Maxville made their final broadcast to give thanks to their listeners. Max FM resurfaced as an Internet radio station now called Global Max Radio, which was launched last October 1, 2010.
2010–2013: Wow FM
On August 23, 2010, at 5:00am which the day saw the
Following the resignation of Mr. Fu (who returned to his originating radio station Energy FM) and Francine Prieto, the remaining DJs had their final broadcast on July 17.
2013–2023: The second K-Lite
On July 22, 2013, at 6:00am, the station brought back its K-Lite branding with the new slogan, "The Hits and Lite Favorites". It carried a Hot Adult Contemporary format, playing hits from the mid-90s up to today. EJ Electric was the first DJ to go on board, followed by other jocks, mostly from the Max FM/Wow FM roster & other stations. The official launch was made on August 1, 2013. During its first weeks of operation, the stations studios remained inside the Jollibee Plaza building, before it was transferred back to Paragon Plaza. Among its special programs were Classic Lite, Faster than Lite and Lite Wave.[5]
On April 21, 2014, K-Lite reformatted as a Top 40 station, similar to the ones of sister stations 99.5 Play FM and Magic 89.9. It carried the slogan The Beat of Manila (similar to the summer slogan of Magic).
On August 18, 2014, K-Lite reformatted once more as a
On November 24, 2014, K-Lite reformatted back its original Adult Contemporary format, this time emphasizing more on the music from the 1990s up to 5 years behind the current year. On the same year, it launched a separate show entitled Past Forward, a Wednesday program which airs music from the 1980s.
In 2016, K-Lite added its new slogan "The Hits of the 90s and 2K, Today", a reflection of its old slogan. This would later become its primary slogan beginning 2017.
On April 26, 2020, K-Lite temporarily went off the air amid the
On January 5, 2021, it returned on air, albeit on automation mode and limited broadcast hours. On May 15, 2021, the station laid off all of its employees due to the economic effects of the pandemic.[6]
In September 2021, Advanced Media Broadcasting System was acquired by the
In May 2022, K-Lite launched its TV simulcast channel on Planet Cable; it later became available as a digital subchannel of ALLTV. It also marked the return of one of its original jocks, Jaybee Jariol.
On July 28, 2022, K-Lite transferred to its new home in Starmall EDSA-Shaw in Mandaluyong.[8]
In September 2022, K-Lite's TV counterpart was simulcast on ALLTV's first week of broadcast during nighttime.
On December 1, 2023, the station dropped the K-Lite branding and changed to its interim name 103.5 FM.
2024–present: All Radio
On January 1, 2024, the station became All Radio with a
Compilation CDs
As 103.5 Max FM
- Party On Weekends 5 (Galaxy Records, 2007)
- Pink Party (Galaxy Records, 2007)
- Tunog Kalye (Universal Records, 2007)
- Bagong Tunog, Bagong Banda (Dyna Music, 2008)
As Wow FM
- Wow Lahveet! (Sony Music, 2010)
References
- ^ "K-Lite's Talkback Team Wins Over Listeners". Manila Standard. Philippine Manila Standard Publishing. November 30, 2002. p. 16. Retrieved February 5, 2023 – via Google News.
- ^ Habitan, James (August 24, 2008). "Nostalgic As It May Seems". The J-Blog Files. Retrieved July 1, 2020.
- ^ Sibonga, Glen (August 21, 2010). "Star DJ Mr. Fu relishes challenge to make new radio station No. 1". Philippine Entertainment Portal. Retrieved August 21, 2010.
- ^ "103.5 Max FM Format-Flips To Wow FM". Radio Online Now. August 13, 2010. Retrieved July 1, 2020.
- ^ "K-Lite returns to Manila". Asia Radio Today. July 24, 2013. Retrieved July 24, 2013.
- ^ Caña, Paul John (May 14, 2021). "This FM Radio Station in Metro Manila Is Losing All Its DJs and Staff". Esquire.ph. Retrieved November 27, 2021.
- ^ Fernandez, Daniza (September 23, 2021). "4 broadcasting franchise applications get Senate panel's nod". Inquirer.net. Retrieved November 27, 2021.
- ^ "Tune in to K-Lite! Radio studio moves to Villar's new media center". politics.com.ph. July 31, 2022. Retrieved July 31, 2022.
External links