David N. Martin

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For other people named David Martin, see David Martin (disambiguation).

David N. Martin (April 19, 1930 – October 2, 2012) was an American

ad campaigns in the past 50 years."[2]
The advertising campaign is still used by Virginia as of 2016.

Biography

Early life

Martin was born in

communications for the Southern States Cooperative and later became the Richmond branch of a Washington D.C. ad agency.[1] He attended Thomas Jefferson High School in Richmond. Martin obtained his bachelor's degree in social science in 1952 from Hampden–Sydney College in Hampden Sydney, Virginia.[1]

Career

Martin's career after college began as an editorial cartoonist for a newspaper published once a week.

The Today Show and The Tonight Show on NBC.[1]

He moved back to Richmond, Virginia, in 1956 to take a position with Cargill & Wilson. Martin was promoted to partner and vice president of account services within the company.[1]

Martin and business partner, George Woltz, founded their ad agency,

Interpublic Group of Companies).[2] David Martin retired from The Martin Agency in 1988, two years after selling the ad agency.[1]

Martin is perhaps best known as the "

copyeditor, with writing the original tagline, "Virginia is for history lovers."[1] Martin approved of McLaughlin's work, but suggested that they omit the word "history" from the slogan.[1] The rest of the advertising team agreed with Martin's suggestion, leading to the iconic Virginia is for Lovers campaign.[1]

He remained in advertising after leaving The Martin Agency. He soon opened a new agency, Hawley Martin Partners, with his brother, Stephen H. "Steve" Martin.

CEO.[1] Interpublic Group acquired Hawley Martin Partners in 1993. Interpublic merged it with Fahlgren and renamed the new agency, which was based in Atlanta, as Fahlgren Martin.[1] Fahlgren Martin was next purchased by Arnold Worldwide in 1995, which combined it Finnegan & Agee, another acquisition, to create Arnold Finnegan Martin.[1]

While Martin largely retired from advertising in 1995 to pursue writing and painting, he continued to partner with his sons for other ventures.[1] In 1999, Martin co-founded and served as the chairman of Martin Branding Worldwide with his son, Rob Martin.[2] One year later, Martin launched another company, BrandSync, with his younger son, Dave H. Martin, in 2000.[2]

He also served as a regional head for Associated Actors and Artistes of America (4As), a performing arts trade union federation.[2]

Martin died from cancer on October 2, 2012, at the age of 82.[2] He was survived by his wife, Ann Louise; four children - Sarah Martin Herguner, Susan Mitchell, Robert Martin and David Martin; and nine grandchildren.

Recognitions

Martin received many awards and recognitions during his career. The Richmond Ad Club named him "Advertising Person of the Year" in 1969, the same year that the Virginia is for Lovers ad campaign was launched.

Washington D.C.[1]

Painting and writing

Martin also pursued writing. He published two books specifically dealing with

novels, "Under a Lemon Moon" and "Where the Whores Dance at Midnight."[1]

He also began painting after working with painter and illustrator Norman Rockwell on an ad campaign for Colonial Williamsburg. Martin painted approximately eighty pieces during his life.[1]

References

  1. ^ a b c d e f g h i j k l m n o p q r s t u v w x LLovio, Louis (2012-10-03). "David N. Martin, the Godfather of Richmond advertising, dies at 82". Richmond Times-Dispatch. Archived from the original on 2015-10-31. Retrieved 2012-10-16.
  2. ^
    Advertising Age
    . Retrieved 2012-10-16.
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